Here’s Everything You Need to Know About Amazon’s Debut Skincare Brand, Belei
There are two things that we’re truly obsessed with: skincare and Amazon. As if the online shopping gods heard our prayers (and observed us shopping the online retail giant’s house brands for home, kitchen, and fashion), Amazon just launched its first ever skincare brand.
World, meet Belei — a line of 12 products that will fit right into all of your #shelfies and deliver clear-skin results without parabens, phthalates, sulfates and hefty synthetic fragrances. “Our goal is to help customers spend less time and money searching for the right skincare solutions,” says Kara Trousdale, head of beauty for private brands on Amazon.com. “We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.” Naturally Belei qualifies for free shipping; Prime members get 2-day shipping on all the products.
Intrigued? Then check out every product in the collection below.