Make This Chic DIY Centerpiece and Organization Tool in One

“I’m lucky to be within walking distance of world-class museums, theater, and cool events, like fashion week. The inspiration is endless!” she says. “Social media can get overwhelming at times, but I often come away feeling more inspired than anything else. It’s a great way to connect with other creators and find new inspiration, which fuels my creativity to deliver fresh, engaging social media content every day.”

Mallory’s secret to bringing her inspiration to life? She uses Adobe Express, the all-in-one AI content creation app, to ideate and design colorful and engaging content on-the-go. “The features on the all-new Adobe Express mobile app make editing and collaborating on projects easier than ever!” she says. “Because we’re a remote team, I’m very rarely at my desk, so being able to ideate and create, or make adjustments, when I’m out and about is truly game-changing.”

Adobe Express makes designing easy and fast for anyone – even if you’re not a pro – with thousands of beautiful, professionally designed templates and a massive selection of assets for your Instagram and TikTok content, flyers, logos, and more. Plus, Adobe’s Firefly generative AI technology, which allows you to create the perfect image, edit with ease, and generate and customize amazing text effects with styles or textures that really stand out. All these features are now available on the mobile app.

In this fresh, new Reel, Mallory shares a day in her colorful life as she creates standout visual assets for Brit+Co’s social channels using the generative AI features in the new Adobe Express mobile app. Check it out below!

What a fun, creative job, right? “My day-to-day is genuinely such a blast. I love having the creative freedom to run with my ideas and infuse some of my own humor and pop into our content,” says Mallory. “Most of my friends and family don’t believe that this is what I get to do every day!”

Looking to improve your social content game? Here are tips for saving time and making an impact on social media for your work, side hustle, or to build your personal brand.

1. Engage with your audience: Engaging your audience with content that resonates can lead to higher reach and visibility. Thanks to Mallory’s constant performance monitoring, we know our B+C follower loves to treat herself and her besties, she’s super creative, indulges in celebrity news (especially nostalgia TV), and gets joy from entertaining, travel, food, and decor. Knowing this, Mallory creates fun, interactive posts like polls and quizzes, and always keeps our content fresh and interesting using the massive library of fonts, photos, and design assets in Adobe Express.

“I’m always out and about filming fun content for TikTok and our other video platforms,” says Mallory. “Adobe Express makes it so easy to add clips, music, and captions (and record voiceovers!) so I can edit it all together in real time.”

2. Generate anything you can imagine: AI has become a powerful tool for content creators, helping them enhance their creative work and simplify tasks. Leveraging the right AI tools can help you work and create high-performing content faster! The new Adobe Express mobile app is packed with AI goodness that makes complicated tasks simple. For example, speech to animation lets anyone easily animate extraordinary characters using their own voice. Adobe’s Firefly generative AI, which is designed to be safe for commercial use, helps creators ideate, generate, and edit stunning images and turn text and headlines into attention-grabbing designs – all on-the-go and in just a few taps. And the Adobe Express Generative Fill feature even lets you insert, remove, or replace people, objects, backgrounds and more with just a description.

“The AI tools are fantastic,” says Mallory. “Even the most obscure ask in the Text-to-Image feature will yield dozens of options. My favorite hack is to include “hand drawn” or “illustrated” in the prompt box to get a more authentic/stylized result.”

3. Embrace trends: Hopping on social trends quickly can boost your visibility and relevance. Constant collaboration ensures our team is on top of what people are talking about – and Mallory takes that to social media to make sure our POV is part of the conversation. The ever-changing nature of marketing and social media can make it hard to keep up! With the Adobe Express TikTok Creative Assistant tool on the desktop version, you can easily ideate and search what’s trending, so you’re in-the-know and able to reach more followers and stand out with your creative take on the latest trends. Then head to the mobile app to quickly schedule or post the content directly to your necessary social platforms! More on that below.

4. Keep it short and sweet: Attention spans on social are short, so it's best to keep your content concise and to the point. Use clear and concise language and don’t be too fussy (sound like the real person you are!). Break things up with text with photos, emojis, and bullet points to make your content more scannable.

5. Create a consistent visual style: While our audience can have slight nuances across our social channels, Mallory makes sure our content is instantly recognizable. Using tools like brand kits in Adobe Express (shown below) can help you easily stay consistent and on brand, easily saving and applying colors, fonts, filters, and imagery to any asset to create a cohesive look and feel across assets – and in a fraction of the time.

6. Repurpose content: Repurposing our top-performing content into different formats or for different platforms helps stretch the impact of a post and helps us test performance. Sometimes a post that didn’t perform well in the past kills months later!

7. Schedule ahead: In today’s on-demand world, consistency is key to keeping your social audience engaged. Develop a content calendar and schedule posts in advance to ensure a steady stream of content. With easy-to-use tools like the Adobe Express Content Scheduler, you can quickly plan, preview, schedule, and publish in a few clicks to all your social media channels and on-the-go.

8. Leverage data: Use analytics tools to track the performance of your social media content and identify trends, patterns, and audience preferences. Analyzing data can help you achieve a successful content strategy and focus on creating content that inspires, delights, and keeps your audience coming back for more!

Download the all-newAdobe Express mobile app today to try out all the innovative and fun features, including Adobe Firefly generative AI—a one-stop shop for all your content needs!

Video Direction & Editing by Mallory Levy.

30% off swimwear & sandals 

Shade & Shore Plunge Bead Detail Extra High Leg One Piece Swimsuit

Summer vacation is gonna sneak up on you, and the whole fam will be happy to know that all swimwear and sandals are 30% off during Target Circle Week! Deck yourself out in some brand-new swimsuits, and get ready to get outta town!

Wild Fable Dye Effect Multiway Bikini Top

This tie-dyed top can be tied in a few different ways, so you're basically getting several swimsuits for the price of one.

Wild Fable Low-Rise Ultra High Leg Super Cheeky Bikini Bottom

Make a splash in these cheeky bikini bottoms that flaunt all the color you need for the summer.

30% off bedding and bath items

Threshold Boho Earthy Vines Quilt Sham

You can finally jump on the chance for a bedroom refresh with this Target Circle Week deal! Most bedding and bath items – yes, that means sheets, duvets, pillows, towels, and even this adorable sham – are shoppable at 30% off during the sale, and wow, does Target have some cute ones!

Check out our curation of the best Target throw pillows and Target bedding for some fresh inspo.

Threshold Total Fresh Antimicrobial Towels

These top-rated Target towels are 30% off during Target Circle week, and you can snag 'em in so many different colors and sizes from washcloths to oversized bath towels, in prices ranging from only $5 to $12.

Threshold 400 Thread Count Solid Performance Sheet Set

This $60 sheet set will cost you just $42 with the Target Circle Week deals running all week long. The 400 thread count construction ensures the softest sleep ever, plus you can get these in 12 different colors and sizes Twin, Twin XL, Full, Queen, King, and California King. Time for a bedding refresh!

20% off all hair, nail, skin, and sun care

Coola Classic Sunscreen Body Spray

We're happy to report that certain self-care goods are on sale for Target Circle Week, including most products geared toward hair, nails, skincare, and sun care. We'll be heading straight to the SPF aisle for this lightweight Coola sunscreen, thank you very much!

essie Apricot Roll-On Hydrating Cuticle Oil

This cuticle oil from essie is formulated to be 100% vegan and cruelty-free, so you can feel good about your at-home mani! Better yet, it smells like sweet, fresh apricots as a nice little treat for your nails. Take 20% off during Target Circle Week!

good.clean.goop The Wide Awake Eye Serum

This eye serum is formulated with peptides, stabilized vitamin C, caffeine, and adaptogens to tackle signs of aging, especially in the under-eye area. It's fully cruelty-free and vegan, dermatologist and ophthalmologist-tested to ensure the utmost safety in dealing with some of your most sensitive skin!

It's a 10 Miracle Leave-In Conditioner

30% off outdoor living

Room Essentials 6-Piece Patio Dining Set with Umbrella, Outdoor Furniture Set

Gear up for those garden parties you've always dreamed of hosting with this deal that gets you 30% off outdoor living items like chairs, tables, lounge chairs, decor, and more. All your pals will be jealous you got your patio set-up on great sale!

Threshold Reactive Glaze Ceramic Indoor Outdoor Planter Pot

Green thumbs, rise up! The Target Circle Week deals covering outdoor decor include some super cute plant pots like these ones made with colorful glazes. The versatile pot design features a drain hole at the bottoms that allows you to place your plant either inside or outside.

Room Essentials Rectangular Garden Bed with Stand

Take 30% off this handy raised garden bed during Target Circle Week. The simple design makes it the perfect match for any indoor or outdoor space, plus the bottom segment allows for self-watering, taking a lot of heavy lifting out of your gardening routine.

30% off tanks, tees, dresses, and shorts

Wild Fable Rosette Mini Sweater Dress

The time for a summer wardrobe makeover is now. Stock up on some seasonal tank tops, t-shirts, dresses, and shorts to don once the temperatures really rise. If you don't know where to start, our roundup of Target dresses is top-tier!

Wild Fable Short Sleeve Relaxed Fit Cropped T-Shirt

This basic $10 tee dumped down to just $7 for Target Circle Week. It's a great wardrobe staple to have in your closet for layering or just those days you don't feel like gettin' too fancy!

Universal Thread Mid-Rise 90's Baggy Jean Shorts

You'll fall in love with these loose-fitting (but still tailored) mid-rise shorts. They're cute, comfy, and 30% off during Target Circle Week. They come in three other denim washes and sizes 00-30!

Up to 40% off floor care items

Bissell Little Green ProHeat Portable Deep Cleaner

Fan-fave vacuums and rug cleaners (like this one from Bissell) are available at up to 40% off during Target Circle Week! Get those floors lookin' squeaky-clean to satisfy spring cleaning's call.

iRobot Roomba Combo i5 Robot Vacuum and Mop

This smart vacuum-mop hybrid from iRobot will cost you $100 less when you buy it during Target Circle Week. With the convenient ability to control timing, rooms, and rest time all from your phone, you may never go with a traditional vac (or mop!) ever again!

Tineco PWRHero 11S Cordless Stick Vacuum

Having a vacuum without cords is life-changing. If you've been searching for an excuse to upgrade your current set-up, Target Circle Week is the right time, since this model (and many more) is 30% off ($160, was $250)!

Earn a $15 Target gift card when you spend $50 on home care items

Everspring Lemon & Mint All Purpose Cleaner

Cleaning products, food storage, and laundry goods can get pricey, especially if you're stocking up on them all at once. This Target Circle Week makes spending on the 'boring' stuff so much better, since you can earn a $15 Target gift card when you spend $50 on items like these!

Scrub Mommy Dual-Sided Scrubber + Sponge

The Scrub Mommy family of sponges puts in the hard work to clean your dishes and other household goods with ease! Give your sink a refresh with some brand-new goods like this.

up & up Fresh Scent Disinfecting Wipes

It never hurts to have some disinfecting wipes on-hand! Fill your cart with $50 worth of other cleaning goods like this, and you'll have a $15 gift card coming your way in no time.

Earn a $15 Target gift card when you spend $50 on Ulta Beauty at Target

First Aid Beauty Ultra Repair Cream from Ulta Beauty at Target

We were forever blessed when Target began putting Ulta counters in their stores. This Target Circle Week, you can get a $15 gift card if you spend $50 or more on Ulta at Target! Go get yourself something nice, love!

OSEA Undaria Algae Body Oil Travel Size

This deep oil-based moisturizer is the perfect thing to have in your carry-on or travel backpack. Even in a small bottle like this, you'll get tons of use.

Tarte Tartelette Tubing Mascara

This long-wearing mascara from Tarte is clinically proven to volumize, lengthen, and curl your lashes with tubing technology. The tubing formulation also makes it super easy to take off once you're winding down for the day.

Here's How Often You Should Cut Your Hair, According To Professionals

I’ll admit it — it had been eight months since my last haircut. My hair had lost its shape, my layers were nowhere to be found, and my ends were begging for mercy. Life got busy over the last few months and I was neglecting my haircare like never before.

My hairdresser could immediately see that I was beyond due for a cut and said I needed to get more taken off than I was hoping. I was definitely disappointed — I'd been working on growing out my hair for a while now, and it just felt like my hard work had completely gone to waste. He explained that getting consistent haircuts is the key to growing out healthy and strong hair, rather than letting it grow and grow until it eventually breaks. So let's dig into the top three things you can do to avoid this scenario!

1. Just Get The Dang Haircut

Also avoiding a haircut like I was? You might want to schedule one at your nearest salon. Like my stylist said, when you wait too long between trims like I did, you risk your hair becoming heavy, dull, and lifeless. When the hair is dry or even dead, it’s nearly impossible for it to hold a curl or style, essentially collapsing on you and taking on more and more heat damage all the while. I know the pain of spending time on a blowout only for it to fall minutes later — it’s the worst.

According to Jack, getting a haircut every 10-12 weeks is the best time frame or your ends will pay the price. Between blow-drying, curling, straightening, sun, and weather, our ends get dry and start to break without the proper care. Getting consistent haircuts allows hair to bounce back, shine, and perform the way we want in a healthy way.

2. Leave-In Conditioners Are Your Friend

His top piece of advice to keep your hair looking and feeling hydrated between trims? Invest in conditioning treatments. Jack swears by the Olaplex conditioning system, specifically the No 3 Hair Perfector. Made with patented OLAPLEX Bond Building Technology™, this conditioning treatment repairs and prevents damage in as little as three minutes. No 3 promises to reduce breakage and visibly strengthen hair, so it’s the perfect assistance to keep ends fresh between cuts. Another conditioning treatments I’ve used and loved for years is the Moroccanoil Intense Hydrating Mask, which is designed to restore moisture, elasticity, and shine to dry hair.

3. Switch Up Your Shampoos

Switching shampoos frequently is a pretty hot tip that I honestly hadn't thought of. Our hair gets used to the same products and grows tired of them, resulting in lackluster locks. Jack’s advice is to switch brands after finishing every bottle of shampoo to bring life back to your hair. Have two brands that you’re loyal to? Even switching back and forth between them after every bottle should make a big difference in your hair. I’m a huge fan of the R+Co Dallas Biotin Thickening Shampoo, which makes my hair look thick and full, as well as the Moroccanoil Hydrating Shampoo, which is so hydrating and gives so much shine.

In the end, navigating your back-and-forth relationship with haircuts often feels like a rollercoaster ride between wanting that fresh look and cringing at the receipt. Luckily, by using conditioning treatments and switching up your products,, you can keep your locks healthy, shiny, and full of life between trims. But take a newly learned lesson out of my book: don't let your ends pay the price for procrastination and just book the haircut.