Why Hasn’t Hollywood Embraced The Body-Positivity Movement?

Cindy Belardo, 26, and Drew Jarvis, 23, might have come up with the Sunny Cup from opposite sides of the country, but both knew they needed to find a solution for traditional menstrual cups that just weren’t meeting their respective needs.

“I had not learned about menstrual cups before, and was so intrigued,” said Belardo. “But, the learning curve was something that was not ideal for me, and I really wanted to make it work. I knew that others would run into the same problem.”

Menstrual cups were downright frustrating to use.

“When I went to try menstrual cups, I was a little bit intimidated, but I was very willing to at least give it a shot. I spent an hour in the bathroom trying to put it in. I was laughing and crying, like “what the hell is this thing?” said Jarvis. “I ultimately realized, there's not really been much innovation with a period cup in years.”

That’s why they’re not only providing better solutions with Sunny, but working toward a more sustainable, more effective, and overall more inclusive approach to periods.

One menstruator will use an average of 9,120 tamponsor pads in their lifetime. More often than not, these single-use products (which are 90% plastic, BTW) end up in landfills, taking anywhere from 500 to 800 years to decompose, though plastic never truly decomposes.

In addition to the raw materials used to make tampons and pads themselves, manufacturing practices suck up energy and water sources, contributing to carbon emissions.

Menstrual cups can be reused for up to a decade with a lot less of an impact on the environment, but a very slim percentage of menstruators are actually using them. The Sunny Cup is reusable for up to a year, replacing an average of 225 tampons that one person can potentially use per year.

“I mean, billions of pads are going into landfills. You're not supposed to flush them, obviously, but people do,” said Jarvis. “After five years of prototyping, research, and development, we finally came up with a design that we feel will help beginner menstrual cup users switch to this really cool, sustainable option that saves you money and saves disposables from going into landfills.”

There’s a bias for tampons and pads because they offer convenience at the tear of a wrapper – but convenience isn't the only factor driving it. Many menstruators simply do not have the luxury of choice when it comes to period products.

This fact became a reality for Belardo in 2018 when she began working with menstruators in India through a research grant. Her team had the opportunity to survey 200 first-time menstrual cup users on their experience with the device.

“One important takeaway was the taboo around periods and the female body. That was not unique to the individuals we surveyed in India – it's here in the US and globally,” said Belardo. “It became very apparent that period poverty is a worldwide issue that needs to be addressed.”

Medical News Today defines period poverty as “the social, economic, political, and cultural barriers to menstrual products, education, and sanitation.” It’s estimated that 500 millionmenstruators around the world lack proper access to a few or all three of these things. Though not exclusively tied to a specific demographic, period poverty is most commonly present in low income, impoverished, and food insecure communities.

“Unfortunately, [period poverty] is everywhere. I think we don't really realize that where there's food insecurity, there’s poverty,” said Jarvis. “That can be in any community. You may not know those people are dealing with those circumstances.”

Period poverty can put a lot of stress on menstruators, depending on their situation. For those without proper access to period products, scarcity can cause physical stress. For those living in poverty, affording period products in the first place can cause financial stress. For those shamed for having a period, the embarrassment can cause emotional stress.

“When you don't have access to period products, a lot of young menstruators will miss school, which is driving a gap in education, and then ultimately leading into a gap in income for people with periods, which is disproportionately women, and is even more challenging for women menstruators of color,” expressed Jarvis. “Of course, that's no place that we should be living in.”

Societal stigmas and myths surrounding menstruation further the divide between menstruators and access to period-related resources. The belief that periods are gross, unnatural, or perverted comes from a lack of education and understanding, according to Belardo.

“We understand that periods are a bodily process that have been punished, stigmatized, and shamed by society, and we committed to educating and working with our community to co-create solutions to unmet needs,” said Belardo. “The only way we are going to see change is if we can shift society's understanding.”

Sunny is combatting period poverty in the states and abroad by simply normalizing periods. In addition to their menstrual cup, they’ve created a graphic novel for young people that aims to educate about periods. They continue to have candid conversations surrounding periods, sexual health, and period poverty through their social media channels. Sunny is also dedicated to donating products and resources to those who need them through Period.org, a non-profit that advocates for menstruators.

In addition to these things, Jarvis and Belardo are ensuring their efforts with Sunny are oriented towards menstruators of all backgrounds in order to serve the community at large.

“It's vital to openly combat the stigma associated with our bodies in order to advocate and sustain our community's mental health. Part of that is being inclusive,” said Belardo. “Truly including everyone in this conversation, cis and trans men, cis and trans women, non-binary folks, menstruators and non-menstruators, lower-income countries and higher-income countries, people of color, et cetera, so that we can normalize our bodies.”

“We've had people get frustrated by that at times. But the reality is, we're a period care company, and we are addressing people with periods and we're not going to exclude anyone from that,” said Jarvis. “We knew that it was going to be political because we wanted to include everybody with a period. We realized that while we are passionate about earth-friendly products, inclusive education, and global impact, we were always going to be more than just a period product.”

Fenty Beauty

While Fenty Beauty isn’t the first, the Rihanna-led brand is a pioneer in extensive shade ranges. The hype surrounding their first launch was well worth the lines. I’m a fan for life, not only because the products are amazing, but because there’s something for the fairest to the deepest among us.

Favorite Fenty Products

Pro Filt’r Soft Matte Longwear Foundation ($40)

This foundation comes in 50 different shades. Yes, you read that right!

Match Stix Contour Skinstick ($32)

You'll find these contour sticks in 10 different shades.

Danessa Myricks Beauty

As a makeup artist, Danessa Myricks found that not all products were found equal between her clients. Her makeup line is focused specifically on multi-use for all skin types. Myricks’ site has the best realistic examples of her products on each skin tone type.

Fave Danessa Myricks Beauty Products

Yummy Skin Blurring Balm Powder ($36)

You'll find this oil balancing balm in 11 different shades.

Colorfix Foils ($18)

These bold colors are safe to use on your eyes, lips, and face!

Maybelline

This drugstore brand took the long way to finding extended shade ranges across products. However, being the old reliable comes with growing pains, and Maybelline eventually made inclusivity more of a priority. The first foundation I ever bought with my own money was from the FitMe line. At the time (and to this day), the beauty brand created something for everyone at an affordable rate. I still go back to it because while it’s nostalgic, it also gave me great skin days. (Special nod to the 15 baby lips I also bought.)

Fave Maybelline Products

Fit Me Loose Finishing Powder ($9)

Maybelline offers eight different shades in this powder to top off your foundation with.

Fit Me Matte + Poreless Foundation ($9)

Out of the 40 different shade options here, I love the warm coconut best!

Ami Cole

Ami Cole is a newer brand on the scene but it’s made a large splash in rethinking the classic beauty routine. The brand started with just three products and is expanding every day. Stay with me — the original skin tint has a limited shade range, but it focuses specifically on women of color. The skin tint is my favorite product and somehow feels universal with only six shades. It’s perfect for the no makeup makeup look so I highly recommend for anyone with a deeper skin tone.

Skin Enhancing Tint ($32)

The six shades of this tint are meant to show off your skin, not cover it up.

Lip Treatment Oil ($20)

Not only does this look great, but it also nourishes your lips! Win-win!

Literary References In The Tortured Poets Department

Down Bad — "Did You Take All My Old Clothes, Just To Leave Me Here, Naked And Alone"

While "Down Bad" feels like a reference to aliens, it's also reminding us of the story of Adam and Eve, who were left naked in the Garden of Eden after eating the Fruit of the Knowledge of Good and Evil. The "experiments" Taylor Swift references in the first verse (plus the "Fortnight" music video) are also giving Mary Shelley/Frankenstein!

So Long, London — "You Left Me At The House By The Heath"

Hampstead Heath is a beautiful area of London that reportedly inspired C.S. Lewis to write The Chronicles of Narnia in the late 30s and early 40s. As Narnia's self-proclaimed biggest fan, I'm totally claiming this indirect literary reference, especially since the Pevensies have to stay at the Professor's house when they're evacuated from London.

I Hate It Here — "I Hate It Here So I Will Go To Secret Gardens In My Mind People Need A Key To Get To"

This Taylor Swift song is all about wishing she was somewhere else during an early period of her life, and referencing The Secret Garden makes total sense. In the book, lead character Mary has to access the Secret Garden to discover the hope, joy, and healing she's lost.

thanK you aIMee — "I Pushed Each Boulder Up The Hill"

This seems to be another Greek mythology reference, this time to Sisyphus. He was forced by the gods to roll a boulder up a hill — and then do it again when it rolled back down. Considering this song seems to reference Kim Kardashian, Kanye West, and the drama that led to Reputation, it feels like a reference to the feud that rears its head over and over again.

Cassandra — "So They Killed Cassandra First Cause She Feared The Worst And Tried To Tell The Town"

In Greek mythology, Cassandra (whose name means "she who entangles men," FYI) was a beautiful woman, and princess of Troy. The god Apollo falls in love with her, and gives her the power of prophecy — that is, until she rejects him and he turns the gift into a curse where no one believes her anymore.

The Bolter — "She Fell Through The Ice, Then Came Out Alive"

This is another indirect literary reference I'm claiming that totally reminds me of Amy March from Little Women. Amy falls through the ice when the March sisters are all children living in Massachusetts. Fans have historically hated her character, which is tied to the "A curious child, ever reviled // By everyone except her own father" lyric.

Movie References In Taylor Swift's New Album

My Boy Only Breaks His Favorite Toys — "I Felt More When We Played Pretend Than With All The Kens"

The internet has claimed Taylor Swift as the real-world version of Barbie, and after last year's blockbuster hit (and Taylor referencing Ken in "Hits Different") we get another nod to our favorite doll. Plus, this song reminds me of Syd from Toy Story destroying his toys, and "he was my best friend down at the sandlot" got me thinking about The Sandlot. So many movie references, so little time!

Guilty As Sin? — "How Can I Be Guilty As Sin?"

Taylor Swift wrote "Carolina" for the book-to-movie adaptation of Where The Crawdads Sing. In "Carolina," she sings that Kya's community has "said that I was guilty as sin and sleep in a liar’s bed.”

More Pop Culture References

• The Tortured Poets Department — Taylor Swift mentions poet & writer Dylan Thomas, singer-songwriter & poet Patti Smith, and American singer Charlie Puth, boygenius singer Lucy Dacus, producer Jack Antonoff.
• But Daddy I Love Him — This is a line in both The Little Mermaid and The Notebook.
• Florida!!! — Florence Welch is featured on this song, which mentions a hurricane. Florence + The Machine has a song titled "Hurricane Love."
• Guilty As Sin? — Taylor also references "The Downtown Lights" by The Blue Nile, as well as the Crucifixion and Resurrection of Jesus in The Bible.
• Who's Afraid Of Little Old Me — Who's Afraid Of Virginia Woolf revolves around a bitter and aging couple who weaponize the youth of their guests against one another.
• loml — "The coward claimed he was a lion" is a reference to The Wizard of Oz, while "Mr. Steal Your Girl" is a Trey Songz track.
• I Can Do It With A Broken Heart — This whole song is about Taylor Swift's Eras Tour.
• The Alchemy + The Prophecy — In Taylor Swift's TIME interview, she references Harry Potter, which has huge themes around alchemy and prophecies.
• Clara Bow — This song references Clara Bow, Stevie Nicks, and Taylor herself!
• So High School — Taylor Swift Mentions video game Grand Theft Auto, Artistotle, and American Pie. She also mentions games like Kiss Marry Kill, Truth or Dare, and Spin the Bottle