Emily Ratajkowski *just* landed a major beauty gig as a brand rep for luxury haircare brand, K茅rastase, but the model is already causing quite the stir in her new role.

The 26-year-old announced her new gig via Instagram, where she posted a gorgeous black and white photo from the new campaign. Her caption, however, was one that didn鈥檛 sit well with many.

鈥淗air is a fundamental part of beauty, femininity, and identity,鈥 she wrote. 鈥渟o excited to announce that I am the new face of @kerastase_official!

The phrasing immediately set off alarms, with many chastising the model (who has been vocal about how idealistic beauty standards have affected her personally), for pushing the antiquated notion that hair itself defines a woman鈥檚 beauty and/or femininity.

鈥淲hat about women with short hair? What about women with cancer?鈥 one commenter asked, 鈥淸They] are still beautiful.鈥 Another person added, 鈥淚鈥檓鈥omeone who has several loved ones鈥 who have lost their hair鈥ancer or not, hair or not鈥 find them Gorgeous and Courageous鈥︹

The Cruise actress has since deleted the original caption, swapping it with a simple 鈥淲elcome good hair days!鈥 though she has not responded to the backlash against the original post. 鈥淢uch appreciation for recognizing the inappropriate, untrue, and hurtful message of the original caption,鈥 one commenter said, 鈥渂ut wonder why there is no conversation or act of accountability for the original message?鈥

While it鈥檚 unclear if K茅rastase reposted Ratajkowski鈥檚 original caption on its own page or was in fact behind her initial words, the brand did issue an apology, reportedly writing, 鈥淲e are deeply sorry about that, we didn鈥檛 want to cause any harm to anyone with the caption. Of course, beauty is not defined by your hair, beauty is something more spiritual, beauty is an attitude coming from inside each of us.鈥

The company also addressed its spokesmodel directly, saying, 鈥淥ur new muse, Emily, thinks that her hair is a way to express herself. As she said, 鈥楨veryone is uniquely beautiful in their own way鈥, and we agree. We apologize for the misunderstanding of our previous caption because it seems like we were making a one-way statement, forgetting the rest of the multiple variations of beauty. We honestly tell you we鈥檙e very sorry and thanks for your testimony because through it we are learning every day.鈥

Ironically, Ratajkowski recently spoke to Elleto express her enthusiasm for being chosen by the brand for more than just her looks. 鈥淥ften when you鈥檙e building a campaign, [the clients] have an idea of an image, but they don鈥檛 like what comes with real femininity,鈥 she told the outlet. 鈥淭hey try to gloss over what they perceive as flaws or 鈥榙ifferent.鈥 What was great about this K茅rastase campaign is they hired me for me. They鈥檇 done their research. They know who I am. That鈥檚 what they wanted to come through in the campaign. They weren鈥檛 just hiring a model because of a superficial image.鈥

She also spoke to the magazine about hair with regard to feminism specifically, saying, 鈥淔eminism is about the choices we make and the freedom we have to make personal choices without judgment or retribution. For some people, their hair isn鈥檛 important to them, and that鈥檚 a totally respectful stance. I would never judge someone who feels that way. But for me, and for a lot of women鈥 how our hair looks and feels is an everyday part of our lives, whether we always want it to be or not. And ultimately, feeling good about yourself is good for your life and who you are. So if having the best hair you can have means you feel better about your day, then go get that hair. And don鈥檛 feel guilty about it!鈥

Do you think Emily鈥檚 K茅rastase caption was in poor taste? Let us know @BritandCo.

(Photo via Frazer Harrison/Getty)