As more and more聽consumers go online for convenient ways to buy, our favorite mall brands are searching high and low for ways to bring foot traffic back to brick-and-mortar stores. Express, our go-to destination for work-to-weekend styles, has finally聽seen the light and will now聽offer聽extended sizing on location in order to create a 鈥渕ore inclusive shopping experience鈥 for body types that are typically underserved by large retailers, according to the brand.

The label tapped curve models聽Jordyn Woods聽and聽Candice Huffine for聽their latest campaign called 鈥淓xpress. Your Rules,鈥 which celebrates 鈥渇ashion on your terms.鈥 The more inclusive聽selection (available in both women鈥檚 and men鈥檚) was previously only online, so shoppers can now try items on without worrying about online exchanges and returns.

As of this month,聽all new arrivals will be available in women鈥檚聽sizes 00-18 (tops in XS 鈥 XL) in and in men鈥檚 XS-2XL, with new waist聽measurements 28-40 inches and jackets in 46 and 48. These new options will be featured in 130 stores across 44 cities in the US, but if you prefer to shop online, don鈥檛 worry:聽Express will continue to carry all styles on Express.com, along with specialty petite, waist, and extended lengths that are online exclusives.

David Kornberg, Express President and CEO, explained the decision in a press release, saying, 鈥淲hat we hear consistently from consumers is the lack of fashion styles in the sizes they need and the ability to try on those sizes in store. We value customer feedback and are excited to make this first step in the journey toward a more inclusive shopping experience.鈥

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(Photos via Express)