As more and more consumers go online for convenient ways to buy, our favorite mall brands are searching high and low for ways to bring foot traffic back to brick-and-mortar stores. Express, our go-to destination for work-to-weekend styles, has finally seen the light and will now offer extended sizing on location in order to create a “more inclusive shopping experience” for body types that are typically underserved by large retailers, according to the brand.
The label tapped curve models Jordyn Woods and Candice Huffine for their latest campaign called “Express. Your Rules,” which celebrates “fashion on your terms.” The more inclusive selection (available in both women’s and men’s) was previously only online, so shoppers can now try items on without worrying about online exchanges and returns.
As of this month, all new arrivals will be available in women’s sizes 00-18 (tops in XS – XL) in and in men’s XS-2XL, with new waist measurements 28-40 inches and jackets in 46 and 48. These new options will be featured in 130 stores across 44 cities in the US, but if you prefer to shop online, don’t worry: Express will continue to carry all styles on Express.com, along with specialty petite, waist, and extended lengths that are online exclusives.
David Kornberg, Express President and CEO, explained the decision in a press release, saying, “What we hear consistently from consumers is the lack of fashion styles in the sizes they need and the ability to try on those sizes in store. We value customer feedback and are excited to make this first step in the journey toward a more inclusive shopping experience.”
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(Photos via Express)