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Raise your hand if you have an oversharing college acquaintance/childhood friend/sister-in-law. No, you don’t always want to know about how your friend’s kid’s potty training is going, but even if you’re not guilty of posting TMI Facebook statuses, you’re often still handing over a lot of personal info on social media networks (and there’s an app in development that’s geared to stop some of that).
To say that Facebook has a lot of dirt on their users is an understatement. While protecting sensitive info on FB is super important, some data that the tech company gathers on you is just that: data — like whether you’re more of a Justin Bieber or Harry Styles fan or if you’re an iPhone or Android user. That data can actually assist publishers (like us! Hi.) in creating content that you’d actually be interested in.
Recently, the social media network released a goldmine of info via their Audience Optimization tool, which is, according to Facebook, “an organic targeting tool to help publishers reach and engage their audiences on Facebook and better understand the interests of people clicking on their posts.” The entire list of things that Facebook believes you, the audience, care about is 282,000 items long, but we’ve shortened it juuuust a tad. Here are the top 100 along with the total audience size for that interest.
TOP 100 MOST POPULAR INTERESTS ON FACEBOOK
1. Facebook: 1,466,365,990 users
2. Technology: 1,318,222,270 users
3. Entertainment: 1,312,985,610 users
4. Consumer electronics: 1,214,006,340 users
5. Shopping and fashion: 1,193,713,720 users
6. Sports: 1,139,145,910 users
7. Social network: 1,121,276,200 users
8. Mobile phones: 1,087,369,660 users
9. Music: 1,060,002,530 users
10. Computers: 1,056,166,060 users
11. Shopping: 990,441,390 users
12. Food: 989,889,920 users
13. Games: 983,470,150 users
14. Films: 971,781,740 users
15. Travel: 900,896,720 users
16. Instant messaging: 897,632,660 users
17. Facebook for Android: 896,071,070 users
18. Reading: 864,833,410 users
19. Arts and music: 862,449,880 users
20. Clothing: 840,041,970 users
21. Love: 838,535,070 users
22. Televisions: 829,642,700 users
23. Video games: 815,693,470 users
24. Family: 814,696,580 users
25. Facebook Messenger: 804,449,790 users
26. Design: 785,249,430 users
27. Education: 780,857,920 users
28. Football: 769,984,930 users
29. Online shopping: 767,873,570 users
30. Beauty: 753,230,080 users
31. Television program: 752308070 users
32. Life: 736,591,580 users
33. Friendship: 724,202,450 users
34. Photography: 693,437,920 users
35. Time: 693,278,170 users
36. World: 688,763,350 users
37. Fitness and wellness: 686,835,160 users
38. Car: 682,922,740 users
39. Pop music: 654,290,380 users
40. Beverages: 649,673,920 users
41. Rock music: 648,965,080 users
42. Finance: 642,934,260 users
43. Business: 638,130,940 users
44. Books 607,374,150 users
45. Human: 590,738,510 users
46. Child: 582,476,090 users
47. Fashion accessories: 577,243,110 users
48. Happiness: 570,671,330 users
49. SWFL Mobile Fusion: 564,004,460 users
50. Online: 562,631,700 users
51. Sales: 554,681,240 users
52. Nature: 548,853,590 users
53. Current events: 542,360,510 users
54. Android (operating system): 538,875,740 users
55. Photograph: 533,051,570 users
56. Vehicles: 530,156,110 users
57. Music videos: 524,824,790 users
58. Year: 522,709,940 users
59. Website: 506,401,250 users
60. Woman: 502,159,980 users
61. Price: 500,351,920 users
62. Image: 492,761,390 users
63. Free software: 492,469,570 users
64. Dance: 489,967,640 users
65. Marketing: 488,935,380 users
66. Brand: 486,587,110 users
67. Video: 485,880,130 users
68. Pets: 485,270,540 users
69. Victory: 484,713,760 users
70. Twitter: 477,187,170 users
71. Newspapers: 474,822,640 users
72. Telecommunication: 471,924,740 users
73. Cosmetics: 468,836,960 users
74. Day: 465,184,270 users
75. Higher education: 460,739,210 users
76. Shoes: 458,806,450 users
77. Instagram: 458,725,000 users
78. COM file: 454,814,140 users
79. People: 453,878,550 users
80. Satellite television: 452,427,070 users
81. Telephone: 451,706,590 users
82. Mobile app: 446,118,890 users
83. Country: 445,513,270 users
84. Electronic music: 444,201,290 users
85. Smartphones: 441,232,960 users
86. Open-source software: 440,880,810 users
87. Medicine: 438,581,390 users
88. Jewelry: 435,847,840 users
89. Biology: 432,185,650 users
90. United States: 430,747,920 users
91. First-person shooter games: 430,266,270 users
92. Google Play: 428,875,010 users
93. iPhone: 428,558,240 users
94. University: 426,740,250 users
95. Information: 425,968,660 users
96. Digital distribution: 425,945,280 users
97. Application software: 423,675,190 users
98. Rhythm and blues music: 423,585,180 users
99. Company: 415,202,240 users
100. Restaurants: 408,863,460 users
How accurate do you find Facebook’s list? Tweet us at @BritandCo!
(Photos via Getty)
