Since Facebook introduced its Live feature earlier this year, the company has struggled to get people on board. Although there are many successful examples of people using the technology 鈥 here鈥檚 looking at you, Chewbacca Mom 鈥 the majority of people still aren鈥檛 doing live broadcasts. So Facebook is coming at the problem from a different angle: Giving people MORE of the product that they aren鈥檛 using.

Young woman singing into microphone against red wall, portrait

On Tuesday, Facebook introduced 鈥淟ive Audio鈥 for people who want to tell everyone exactly what they鈥檙e thinking right that very moment, but don鈥檛 necessarily want everyone to SEE what they鈥檙e doing. Think of it like a podcast 鈥 only live. Or you are the master DJ at your own radio station and the audience is only your friends.

We鈥檙e pretty excited to see what radio stations are able to do with this new technology. Facebook has already partnered with the BBC, Harper Collins publishing house and several writers to create content. Live Audio falls right in line with Facebook鈥檚 push for Live content. Last week, Facebook unveiled Live 360, which allows users to explore a live video in complete 360掳 virtual reality. It was already used it a pretty cool way 鈥 to give users a live glimpse at the Mars Desert Research Station facility in Utah.

Do you already use Facebook Live? Let us know @BritandCo!

(h/t Gizmodo; photo via Getty Images)