Brit + Co Logo

Need a boost?

Forget Coffee: You Can Now Wake Up With a Caffeinated Bagel

Forget Coffee: You Can Now Wake Up With a Caffeinated Bagel

There’s some things that just *go* together. Mickey and Minnie. Salt and pepper. Peanut butter and jelly. Coffee and bagels. Such a great pairing is the latter combo, in fact, that Einstein Bros. Bagels has decided to combine them together, or, as the soon-to-be reuniting Spice Girls might be wont to say, make two become one.


The company is now serving up what they’re calling an “Espresso Buzz” — a plain bagel infused with 32 milligrams of caffeine — roughly half the amount found in a single shot of espresso or one-third of an eight-ounce cup of joe — to help “boost” your day. Chock full of other goodness, like 13 grams of protein, iron, and magnesium, as well, it’s served as a sandwich with cage-free eggs, cheddar cheese, and brown sugar bacon.

The caffeine comes in the form of espresso and cherry coffee flour, presumably for taste, though the jury’s still out on whether it helped mask what some are describing to Fox News as being its “insanely bitter” taste. “It tastes like chewy coffee, and I’m not sure if that’s a good thing,” one taster told the outlet.

Chewy coffee? We won’t lie — we’re intrigued. We’re practically DYING to give this one a go.

If you’re more of a decaf gal, however, not to fret: Two other bagels have also been “boosted” for your eating pleasure, including a savory parm bagel (boasting thiamine, iron, and riboflavin), and a Chia Cherry Bagel that has Omega-3 ALA and fiber.

These sound almost worth skipping our snooze button for tomorrow… almost.

What do you think of this foodie combo? Tell us over @BritandCo.

(h/t Cosmopolitan; photos via @einsteinbros + Scott Gries/Getty)

The Conversation (0)
Selfmade

Selfmade

A business accelerator for early-stage female founders with live workshops, 1:1 mentoring, online courses, and curated business support. Visit

Yap City

Yap City

Want the inside scoop on what’s really trending? Join insider hosts Chloe Williams and Kayla Walden each week as they dissect their latest TV & movie obsessions, must-read books, and OMG moments you won’t believe. Visit