Earlier this month, Swedish fashion megabrand H&M was in hot water after publishing an ad that featured a Black child model wearing a sweatshirt emblazoned with the phrase 鈥渃oolest monkey in the jungle.鈥

Both fans of the brand and celebs who endorse the company were outraged, and some, including singer The Weeknd, cancelled any collaborations going forward. Now, H&M has announced that the company has hired what they are calling a 鈥渄iversity leader鈥 to help ensure that such a mistake won鈥檛 happen again.

In a recent post shared to the company鈥檚 US Facebook page and聽Global Instagram account, the fast fashion house said that while the recent incident was unintentional, it demonstrated the responsibility the brand has to consumers in the global market.

鈥淲e have reached out, around the world, inside and outside H&M to get feedback,鈥 the statement reads. 鈥淥ur commitment to addressing diversity and inclusiveness is genuine, therefore we have appointed a global leader, in this area, to drive our work forward.鈥

Global Manager for Employee Relations Annie Wu, a company veteran, will be the new global leader for diversity and inclusiveness going forward, according to the New York Times. While the company is moving to be more inclusive, the backlash continues for the brand and for young model Liam Mango and his family.

With South African outlets temporarily shuttering after continued protests against the company, Mango鈥檚 parents have told reporters that they had to leave their home in Sweden for what they called 鈥security concerns.

What do you think of H&M鈥檚 most recent move towards diversity? Let us know @BritandCo!

(Photo by Justin Sullivan/Getty Images)