L’Oreal’s New Makeup Genius App is Literally BLOWING OUR MINDS
We’re all guilty of using our phones as mirrors, whether to reapply red on our kisser or to make sure our hair isn’t as crazy as our day. But what if you could use your phone as a mirror to unlock more makeup than what’s currently in your purse — sounds pretty cool, right? L’Oreal is making that happen with Makeup Genius, an out-of-this-world app that lets you try on makeup and beauty products right from your phone.
Makeup Genius scans your face, moves with you and follows your face in real time, allowing you to see what different products and styles look like on your mug from all angles. It uses 64 data facial points and 100 different facial expressions to track your every movement, wink and smile. Looking to try a color they don’t have in their bank? No problem! Scan an ad or image and Makeup Genius will match the exact color for you so you can try it on (virtually, of course).
Choose from bronzer, blush, liner and more, try them on and then decide if they’re worth buying or not. Never will we ever have to waste money on products that sound amazing and look incredible on models, but don’t end up working for us.
A similar concept using ModiFace technology is at work in a Sephora store in Milan, but this brings the 3D makeup technology right to your phone. Outside of Italy. Woo! Brit gave it a test run and was impressed by how realistic it is — check out the pic above where she (in real life) is actually wearing very little liner. Color us majorly impressed!
Download Makeup Genius for iPhone, iPad or iPod Touch for free.
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
For the fall session, we're thrilled to team up with Office Depot to grant 200 FREE scholarship seats to the course. Scholarships are open to US residents, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them trail-blaze. After all, we firmly believe that your support system is a huge part of how you achieve greatness, and we are here to cheer all of you on.
To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
Beyond the scholarship, Office Depot is all about helping you accomplish more. Whether it be the start phase, growth phase or keep businesses going phase, Office Depot offers a full suite of business solutions, including services and products, to help you work from anywhere, organize and save time and help build your brand.
So what are you waiting for? Take a chance on yourself and get yourself one step closer to truly being selfmade. Learn more about the Selfmade program, apply for a scholarship and prepare to be inspired :)