We鈥檙e all about shopping for everything from winter boots to party dresses聽the internet. But makeup? That鈥檚 a different story. A certain eyeshadow or lipstick can look super dreamy on a website, but who knows how it will apply or whether it will match聽your skin tone. Well, thanks聽to virtual makeover technology聽ModiFace,聽testing makeup online might be as easy as uploading a selfie.


The revolutionary technology makes it easy to virtually and accurately try on makeup simply by showing you what it will look like on either a model of a similar skin tone or on a photo you鈥檝e uploaded of yourself. This isn鈥檛 the first time we鈥檙e hearing about the beauty technology co; they set up an augmented reality mirror in a Milan Sephora last year. But now the company is moving from acting as a fun experience in-store to a vital testing application on e-commerce聽platforms.

With just three lines of code, ModiFace鈥檚 tool can be easily integrated with websites and apps 鈥 and because it鈥檚 HTML and not flash, you鈥檒l actually be able to use it on your mobile devices. So far the company has tested the application on Slate Cosmetic鈥檚 website聽and two other sites that remain secret.

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If you head on over to Slate鈥檚 site you can the click 鈥渢ry it on鈥 button under one of their five eye shadows. Then you鈥檒l find a window with models of four different skin tones and an option to upload a shot of yourself. The shadow then shows up on the models as it would look on you.聽Another major advancement in the technology is the 鈥渃omplete your look鈥 feature, which focuses on pairing the item you selected to try with other complementing makeup items like lipstick, blush and bronzer.

While it can only be found on a limited number of websites currently, we can鈥檛 wait to see this technology beginning to pop up on major sites like MAC, where there are a borderline overwhelming number of options to choose from. Rather than applying lipstick after lipstick, you can try on multiple colors with just a few clicks. And don鈥檛 get us started on how great it聽would be to finally get a handle on the endless cosmetic abyss that is Sephora.

Would you trust ModiFace鈥檚 technology to help you purchase more makeup online? Tell us what you think in the comments below.聽

(h/t WWD, images via Slate Cosemetics and ModiFace)