Kim Kardashian would be an obvious costume choice for anyone who obsesses over celebs and loves pop-culture. What wouldn’t be an obvious choice for most decent people would be dressing up as Kim during what was no doubt the most terrifying moment of her life. That’s why when a Halloween costume popped up online that allowed folks to mimic Kim being tied up, gagged and robbed, there was naturally a pretty harsh backlash. Now, in what can only be seen as the right thing to do, the store has pulled the costume. But is it too little, too late?

Kim Kardashian

The “Parisian Heist Robbery Victim Costume Kit” from Costumeish included a “white short sexy robe, long black wig, ‘$4 million dollar’ ring, large sunglasses, fake gag, 2′ of rope.” For just $70, you could dress up in one of the most controversial and offensive costumes of the year.

Kim Kardashian Robbery Halloween Costume

But with reviews like, “This is the most disgusting thing I’ve ever seen. How dare you make a mockery of a horrible thing,” and “I’m not a fan of Kim Kardashian but this is disgusting… YOUR COMPANY DISGUSTS ME,” it’s no wonder they’ve decided to pull the costume from their site.

The company even tweeted an apology, saying, “Due to the extensive out-lash we have decided to remove the ‘Parisian Heist’ costume from our website. We are sorry if it offended anyone.”

Although the reaction to their effort was pretty meh…

Is the fact that they’ve pulled the costume now too little, too late? Tweet us @BritandCo!

(h/t Harpers Bazaar UK; photos via Matt Winkelmeyer/Getty, Costumeish)