We were trying to wean ourselves off the fast food, but then Mickie D’s went and did something so adorable that it made us forget about Supersize Me for just a second. From now until Valentine’s Day (February 14, folks), you can pay for your Big Mac with the currency of love.

For their #PayWithLovin’ campaign, during set times, various McDonald’s around the country will ring up customers for the price of a family hug, a call to your mom or even a selfie. They launched the campaign with an ad during the Super Bowl. In fact, we have it right here.

The Golden Arches have been seeing a decline in sales given people’s recent move toward healthier, less processed diets. This ad is part of what CMO Deborah Wahl calls a “journey of transformation” in an interview with The Wall Street Journal. Whether that means we’ll get to pay for food in hugs more often or that they’ll add some organic items to the menu, we can’t be sure. But, if you were really craving a Big Mac, during the next couple weeks, you could be one of the one million people to get your order for free… that is, assuming you’re willing to dish out some love.

What would you do for a Big Mac? Let us know in the comments!