When it comes to sharing our best meals on social media, there are a few hashtags trend-loving foodies love, such as #nomnom and #foodporn. But what if including just *one* more hashtag after your favorite meal pics ensured that a family in need could eat a hot meal, too? Well, thanks to Virgin Mobile USA and Feeding America’s new #DonateMyPlate campaign, that is indeed possible. Keep reading to discover exactly what you need to know about the exciting, hunger-fighting initiative that’s super easy to participate in.
How it works
Regardless of whether or not Virgin Mobile is your phone carrier, the company will donate the equivalent of one meal to Feeding America for every #DonateMyPlate photo posted tagging their handle, @VirginMobileUSA. Considering #food has more than 242 million posts, even a tiny fraction of those numbers would mean tens of thousands of meals for those who need them the most.
A spokesperson for Virgin Mobile USA told Brit + Co the brand’s inspiration for their latest organic campaign. “When we launched the Inner Circle by Virgin Mobile USA in June, we wanted to go back to our roots as a Virgin brand,” he said in a statement sent via email. “This included both giving back and changing business for good, two elements that are part of Virgin’s DNA. As we developed the Inner Circle, we asked people on our team what causes they cared about and hunger relief was a cause that came up again and again.”
Easy to give back
As for what the company hopes to accomplish through their partnership with Feeding America and #DonateMyPlate, the company spokesperson reiterated their mission to feed the hungry and “raise awareness for hunger relief and demonstrate just how easy it is to give back by sharing a photo on social media.” (Let’s face it, with this campaign it is easy to give back.)
There are a few incentives
Once you share your photo, there’s a chance it could end up on Virgin Mobile USA’s gallery on their website. Plus, from now until Thursday, Nov. 30, those who follow Virgin Mobile USA on Twitter or Instagram and hashtag #DonateMyPlate on a food photo are entered to win an iPhone and service, the company says.
What are you waiting for? Start snapping photos of *all* your meals.
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(Photos via Virgin Mobile USA)