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How This Social Media Hashtag Is Feeding America

When it comes to sharing our best meals on social media, there are a few hashtags trend-loving foodies love, such as #nomnom and #foodporn. But what if including just *one* more hashtag after your favorite meal pics ensured that a family in need could eat a hot meal, too? Well, thanks to Virgin Mobile USA and Feeding America’s new #DonateMyPlate campaign, that is indeed possible. Keep reading to discover exactly what you need to know about the exciting, hunger-fighting initiative that’s super easy to participate in.


How it works

Regardless of whether or not Virgin Mobile is your phone carrier, the company will donate the equivalent of one meal to Feeding America for every #DonateMyPlate photo posted tagging their handle, @VirginMobileUSA. Considering #food has more than 242 million posts, even a tiny fraction of those numbers would mean tens of thousands of meals for those who need them the most.

A spokesperson for Virgin Mobile USA told Brit + Co the brand’s inspiration for their latest organic campaign. “When we launched the Inner Circle by Virgin Mobile USA in June, we wanted to go back to our roots as a Virgin brand,” he said in a statement sent via email. “This included both giving back and changing business for good, two elements that are part of Virgin’s DNA. As we developed the Inner Circle, we asked people on our team what causes they cared about and hunger relief was a cause that came up again and again.”

Easy to give back

As for what the company hopes to accomplish through their partnership with Feeding America and #DonateMyPlate, the company spokesperson reiterated their mission to feed the hungry and “raise awareness for hunger relief and demonstrate just how easy it is to give back by sharing a photo on social media.” (Let’s face it, with this campaign it is easy to give back.)

There are a few incentives

Once you share your photo, there’s a chance it could end up on Virgin Mobile USA’s gallery on their website. Plus, from now until Thursday, Nov. 30, those who follow Virgin Mobile USA on Twitter or Instagram and hashtag #DonateMyPlate on a food photo are entered to win an iPhone and service, the company says.

What are you waiting for? Start snapping photos of *all* your meals.

For stunning food inspo, follow us on Pinterest!

(Photos via Virgin Mobile USA)

Macy Daniela Martin
Macy Daniela Martin is a freelance lifestyle writer based in New York City. When she's not writing about all things weddings at Brit + Co, you can find her trying to up her social media game on Twitter and Instagram. Binge-read even more of her published work here: MacyDaniela.com.

Ahhh, fall. There are so many things to love about this time of year (give us ALL the sweaters and pumpkin-flavored eats). But, high on the list comes autumn decor candles, throws, textiles — you name it. Of course, buying items and actually adding them to your room are two different things. So we're turning to Instagram for the best styling advice and inspo for the season. Scroll on to see everything you need to get those wheels turning!

@sbkliving: Sometimes, it only takes a chic doormat to transition your front steps for the season. Hello, fall!

@rachelpuccetti: Excuse us while we spend an entire lazy Sunday relaxing in this fall-infused space.

@farmhousetofrills: A monochrome mantel never looked so chic. (That fireplace pumpkin setup is seriously *genius*.)

@faith_hope_home: Greet guests with a fall-themed entrance to set the tone for a day of pumpkin carving or scary movie marathoning.

@simplysoutherncottage: Don't forget about those nooks and crannies! This entryway/mudroom situation is capturing our little harvest-loving hearts.

@6thirtydecor: Speaking of pumpkins, pick up a few extra gourds to pave the way into your cozy autumn abode.

@farmsteadonfirst: That guest bedroom you weren't sure what to do with it? Transform it into a rustic retreat with some fall signage and mustard-yellow and green accents.

@fiddleleafinteriors: We're going to take a second to *swoon* over this adorable kitchen setup. Those farmhouse accents and simple centerpiece setup? We're in love.

@ohmydearblog: Contrary to what you think, florals *aren't* just for spring. Bring them into your abode by selecting buds in moody tones to pay homage to the season.

@simply.mrs.z: Drawn to modern style? Play up the Halloween vibes by picking black, orange and brass accents to rock on places like your bookshelf. (Bonus points for carrying the theme over to your textiles.)

@drivewaytodreams_crystal: We're going to go ahead and give two thumbs up to all of these orange-hued accents. Backdropped with a neutral furnishings and they truly *pop*!

@cripcollectiveig: For those who don't want to go overboard with the "fall stuff" this one will speak to you. Compile a couple of cute throws and a minimalist pumpkin print on your mantle and you're set

@cavcottage: Who said fun pillows were limited to furnishings only? We're ALL about this entry display.

@houseon77th: This daybed setup is a *dream*. But actually, this would be the perfect space to doze off in come the colder days.

@kristenforgione: For a more festive Halloween look, overhaul your living space with a spooky handmade addition like this one. *Googles paper bat DIYs.*