Spanx is Making Denim and It’s the Best News for Your Booty
We won’t blame you if this news makes you want to booty dance: Spanx announced earlier this week that it’s launching a line of jeans in July. We’re not just talking about jeggings 3.0: According to a Women’s Wear Daily report, the brand is breaking from its signature stretchy shapewear that sucks you in in all the right places in favor of creating a formula for denim that you can officially call your perfect pair. “We’re known for making you look thinner and more toned,” said Spanx founder Sara Blakely, “but it can just be about a better cut and fit.” If anyone can turn our long-time closet frenemy into our hip-hugging bff, it would be the people who invented the Booty Bra.
Made from a blend of cotton, polyester and Lycra, the slimming jeans will come in two styles: The high-waisted Signature that features a smoothing thick waistband and a side zipper and The Slim X, a traditional-rise jean outfitted with five pockets and a stomach-control panel. Each is priced at $148 and available in skinny, straight-leg + boot-cut silhouettes. That’s just enough variety to allure women of all shapes, sizes and styles to slip on what might be their most flattering match for their bottom halves.
But don’t think you’ve reached flab-free denim nirvana just yet: Two styles versus countless unique body types don’t sound like the odds are in every gal’s favor. As it is, jean shopping (aka squeezing + yanking) is already one of the most frustrating experiences known to womankind, and now the promise of a pair that can keep you looking so trim + so tucked would just add fuel to the ill-fiting fire. If Spanx was able to figure out a way to devise a more universal dream denim, we know we’d rock these dark-wash wonders to job interviews, networking events or anywhere we could use a boost to help us look and feel our best. No Power Panties required.
So would you rock Spanx jeans? Which denim brands are YOUR perfect fit? Tell us in the comments below.