Starbucks Just Released Its Top-Secret Coffee Handbook in App Form
Coffee lovers will be giddy about Starbucks’s latest addition (Hint: It’s not a new drink, although we’re pretty excited about the recently announced Latte Macchiato). Rather, it’s an app available to the public that will help you learn all about the coffee you love so much.
Starbucks baristas have been carrying around a print version of this guidebook since the 1990s, which tells all about buying, roasting, brewing and tasting Starbucks coffee. Now regular people like us will have access to the coveted info via the app.
Truth be told, the app was really made with the company’s partners in mind, so they can have group coffee tastings, take notes and receive stamps for the coffee they’ve tasted, but it’s also handy for the “truly coffee-curious customers,” says David Carter, manager of Global Coffee & Tea Education for Starbucks. “By making this publicly accessible, we hope that Starbucks partners and customers around the world will be able to connect through coffee.”
Starbucks’ Coffee Passport features 16 core coffees available to explore, as well as a dozen reserve coffees and a half-dozen seasonal selections — so now you can learn all about the Flat White and why you’re so obsessed. It also includes how-to guides and glossaries with content from the Starbucks blog 1912 Pike, stories about where Starbucks coffee is grown, video tutorials from partners and recipes. And if you’re into showing off your coffee knowledge, it will teach you how to improve your coffee-tasting skills by slurping the coffee and noting where you taste the flavors on your tongue. Fancy! So you’ll be sure to either impress or annoy people at your next brunch.
Coffee aficionados can download the app here.
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