There’s a lot to like about the first superhero Barbie from Mattel. She’s got a stylish pink dye job, she loves glitter and she rocks some killer cuffs. In response to a global survey of girls between the ages of 3 – 10, Mattel discovered that little girls wanted superhero toys of their own. (Duh.) But that same survey asked if superheroes were more fun than princesses… and a majority said no. Which is why superhero Barbie has another, less exciting identity: princess :-/

Photographer Jeff O'Brien Stylist Jennifer Shaw

Okay, so it’s pretty nifty that her cape also doubles as her ball gown, but we have to wonder, why wasn’t being a superhero enough for Barbie? Maybe she needed an escape from that taxing royal life. Waving in parades and dancing around a ball room can be pretty boring. We don’t blame her for turning that skirt into a cape.


Mattel explained the princess/superhero combo career in their press release by saying that “girls don’t want to choose.” Whether or not you’re irritated that Barbie couldn’t be a superhero without also being a princess, you have to agree that women can and should have it all. Why should Barbie have to choose just one path? After all, she’s had more than 150 careers in her lifetime.


While we’re discussing Barbie’s new lease on life, we can’t forget her new hipster reporter beau. The Clark Kent to Barbie’s Lois Lane, he’s pretty stylish in his black-rimmed glasses and skinny jeans. Well done, Barbie.

Do you think Princess Power Barbie is good for little girls’ self esteem or is she just perpetuating a stereotype about women? Let us know in the comments!

(h/t Refinery29)