Before the latest season of Keeping Up With the Kardashians premiered — its 13th, if you can believe it — it was poised to be one of the most emotional, and by extension, one of its most popular yet. But recent numbers show that the ratings are actually slipping, and it could mean big changes for the queens of reality TV.
Despite episodes dealing with Kim’s robbery, her post-traumatic healing from it and, of course, Kanye’s breakdown, the show is slipping in viewers each week, going from 1.58 to 1.41 and down to 1.35 million viewers in its first three episodes, according to the Daily Mail. Compare this to a more regular occurrence of over 2 million viewers per episode, and an all-time high of 10.5 million (!!!) for Kim’s wedding with Kris Humphries, and things don’t seem good.
The Kardashian family had an undeniably crazy 2016, and while Kim has been taking a lower-key approach in early 2017, the rest of the family has been courting their own (less sympathetic) controversies recently — Kendall Jenner’s cringeworthy Pepsi ad, Caitlyn Jenner’s memoir and increasing alienation of her family, and Khloe’s controversial new show, to name just a few.
It’s possible people are burnt out on the KarJenners and their oversaturation, but it’s also possible that, 10 years after premiering, KUWTK just isn’t where people go to get their fix anymore — we can go to just about every media outlet and social platform at any time of day for unprecedented access. As far as social engagement, they’re definitely not hurting.
Kylie Jenner just recently announced her own reality show, Life of Kylie, to start airing this summer, making our prediction of her taking the throne pretty spot on, notttt to brag. And while the future of KUWTK might not look so clear, at least we know SOME of the Kardashian family won’t be leaving that traditional TV magic of theirs behind any time soon.
What do you think the future has in store for KUWTK? Let us know @BritandCo!
(h/t The Daily Mail; photos via Neilson Barnard, Dimitrios Kambouris, Jamie McCarthy/Getty)