In a world where just about EVERYTHING is social-media worthy, from what you had for breakfast (buttered toast, thank you very much) to your bare bum (thanks, Kim Kardashian), it would only make sense that a REALLY big moment ― such as oh, say, the birth of your second child — would be a shoo-in.

NEW YORK, NY - FEBRUARY 08: Actors Blake Lively (L) and Ryan Reynolds attend the "Deadpool" fan event at AMC Empire Theatre on February 8, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images)

…Unlessssss you just so happen to be Blake Lively and Ryan Reynolds. Though the world is abuzz with the news that the couple welcomed baby number two earlier today (and that Taylor Swift was on hand to visit!), the usually active social networking accounts of both parents remains inconspicuously quiet.

So what gives?

Well, the answer is probably a lot more simple than you might imagine: They want privacy for their children. As E! reported, Blake actually explained her reasoning for keeping both babes under wraps (the couple employed similar tactics following the birth of their first child, James ― they actually didn’t announce her birth until three weeks after she was born!) to Marie Claire UK last summer.

“My husband and I chose a profession and a side effect of that is your personal life is public. Our child (now children) hasn’t had the opportunity to choose whether or not she wants her personal life to be public or not. So in order to give her as much normality as possible, we want to give her a childhood like we had.” It’s the same reason the couple chooses to reside in NY over LA. “We can’t really throw her into the lion’s den that is LA, not that we really want to,” she said then.

Fair enough! It’s a stance both parents have, by and large, stuck to. Sans the occasional magazine quote about motherhood from Blake or a hilarious dad tweet from Ryan, James as a person (a mini one, but still) remains a bit of a mystery.

So too, did Blake’s latest pregnancy. Reserving comment on her much buzzed about growing belly until the last possible second, Blake finally admitted just two months ago what everyone else (daughter James first and foremost) had already deduced: She was pregnant.

Considering that the couple wants to have a large brood someday, it’s a coy little dance we’ve no doubt she’ll be repeating in years to come.

While details of this latest birth (namely the baby’s name and gender) will undoubtedly trickle down to us eventually, for now, it’s their little secret (and Taylor Swift’s too), and we’ve got a feeling they wouldn’t have it any other way.

Do you think it’s smart for famous parents like Blake and Ryan to keep their kids out of the public eye? Tell us @BritandCo.

(h/t E!, photo via Dimitrios Kambouris/Getty)