The Top 10 Fashion Brands to Watch in 2019
For many of us, 2018 was a doozy, but we here at Brit + Co are ready to hit refresh in 2019! Follow our Hit Refresh series through January and February for new ideas, hacks, and skills that will help you achieve (and maintain!) those New Year’s resolutions.
With 2018 drawing to a close, it's time to reflect on another year of style — and look forward to the one ahead. Plenty of brands had our attention this year, some more than others, and Lyst's Year in Fashion Report has highlighted the top 10 that made a serious splash. The global search engine tracked more than 100 million searches from 80 million shoppers and 5 million fashion products from 12,000 online stores, and it factored in social media metrics too. If a style refresh is on your list of New Year's resolutions, the labels ahead are a good place to start. Here are the brands consumers were lusting after in 2018 — also known as the brands to watch in 2019.
Réalisation Par: A model and It-girl favorite, this French label was everywhere this year. You could hardly scroll through Instagram without seeing someone in the Naomi leopard skirt or the Christy dress. Kaia Gerber almost single-handedly made the brand a household name — there's even a blouse named "The Kaia." Brit + Co Pick: Réalisation Par The Kaia-Tiger ($180)
Ganni: Searches for this effortlessly wearable Danish brand increased 52 percent this year, proving the power of Scandi style. If it wasn't on your radar yet, you'll want to start paying attention to Ganni. Brit + Co Pick: Ganni Sandwashed Silk Skirt ($360)
Staud: The Los Angeles label known for modern classics is only three years old, but it's already an industry darling. The Shirley bag sold out all summer, and the Moreau Macrame and Bucket bag spiked in February after fashion month, where the brand's street-style presence was undeniable. Brit + Co Pick: Staud Sadie Bag Garnet Faux Croc ($395)
Rouje: Founded by model Jeanne Damas, Rouje offers pieces like silky blouses and dresses that are beloved by Selena Gomez, Sienna Miller, Dakota Johnson, and more. The It-girl endorsements surely helped drive the 9,000 searches a week(!) for the label's Gabin dress between July and September — and will likely keep propelling it in 2019. Brit + Co Pick: Rouje Gabinette Dress ($185)
Reformation: This sustainable superstar just keeps killing it. The label's Thelma dress was one of the top 10 most-viewed dresses of the year, and with the recent launch of denim offerings in extended sizes, Reformation is poised to continue giving the people what they want. Brit + Co Pick: Reformation Barb Top ($148)
Attico: Rosie Huntington Whiteley, Kate Bosworth, and Elsa Hosk are all fans of opulent Italian label Attico. Founded by street style stars Giorgia Tordini and Gilda Ambrosio, the collection boasts occasionwear that still feels unfussy. Brit + Co Pick: Attico Pink Sequin Pouch Clutch ($410)
Faithfull the Brand: Boosted by sightings on Candice Swanepoel, Vanessa Hudgens, Lucy Williams, and Carmen Grace Hamilton, searches for this brand were up 12 percent year on year in 2018. Keep an eye out in 2019 for more from the effortless, travel-friendly label. Brit + Co Pick: Faithfull the Brand Cap Estel Floral-Print Cornflower Blue La Villa Jumpsuit ($189)
Veja: Speaking of sustainable, this eco-friendly sneaker brand saw a 113 percent increase in searches from the previous year. The catalyst? A sighting on Meghan Markle, whose effects on retail continue to reign. Brit + Co Pick: Veja V-10 Multico Nude ($142)
Stine Goya: Scandi style can't be stopped. Retail power players like Shopbop, Moda Operandi, Farfetch, and Net-a-Porter have all picked up this Danish label devoted to color and print play. And shoppers have clearly noticed — searches peaked in June for the Copenhagen-based brand. Brit + Co Pick: Stine Goya Jeanne Metallic Striped Ribbed-Knit Midi Dress ($270)
Nanushka: Hungary-based contemporary label Nanushka has become popular with influencers and customers alike. Vegan leather pants, satin blouses, bucket-style belt bags, and more all have an unexpected yet totally wearable vibe, so put this one on your need-to-know list. Brit + Co Pick: Nanushka Mini Bucket Bag - Woodrose ($398)
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