Two Tap Will Make Online Shopping Dangerously Easy
We are by no means newbies at online shopping. So why do the websites we visit on the regular treat us like we’re first-time customers every time we go to checkout? We’ve filled in the blanks of the pre-order pop-quiz what seems like hundreds of times now, and even felt the blindside of our “remember me next time” filed forgetting us completely after it was left unchecked during a hastier-than-usual flash sale purchase. We can’t be the only ones wondering why buying items we obsess over online can’t be as easy as they are to Pin, right? It’s a savvy shopper’s dream scenario, and Two Tap, a new universal shopping cart is trying to make that a reality.
Unlike other online carts that require you to perform your on-screen shopping within specific apps, Two Tap aims to make seamless shopping an Internet-wide experience. The pop-up program lets users pick items from multiple retailers on any mobile app or website and buy the goods with just one purchase. With Two Tap, that one purchase translates into a more automatic checkout. That means once your shipping + billing info is added into the TT system, you’ll only have to make a few no-brainer moves to confirm your payment verification. According to VentureBeat, these include confirming your email address, entering a randomly generated access code that’s sent straight to your phone and typing in your stored credit card’s CVV code. Hmm… I guess yay for not having to remember yet another pw?
But don’t give up hope on the seamless shopping scenario just yet. Two Tap announced today that it just raised $2.7 million in seed funding, which means the technology really could be on its way to facilitating the one-two punch, er, tap that its name promises. ‘Cause once it delivers close-to mind reading checkout capabilities, it should have no problem being THE “shopping cart of the entire Internet.”