Amazon is taking some pretty big strides when it comes to revolutionizing our shopping experience. From old-school brick and mortar stores (not exactly revolutionary, but still snazzy) to Amazon Dash buttons, food delivery and a new concert ticket-buying service, you never know what they’ll introduce next. That’s why we’re blown away at the seemingly smooth shopping experience Amazon’s new store will offer. The Amazon Go store will have absolutely no check-out lines, so this may very well be your new absolute fave way to shop!

Amazon Go store

No lines. No check-outs. No registers. (No, seriously.) You walk in, take what you need and walk out. It’s that simple. By merely swiping the Amazon Go app as you enter the store, they automatically track what you grab as you shop (using “the world’s most advanced shopping technology”), and when you’re all done, the app charges your Amazon account and sends you a receipt.

Amazon Go store

Amazon explains, “Four years ago we asked ourselves: what if we could create a shopping experience with no lines and no checkout? Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go? Our answer to those questions is Amazon Go and Just Walk Out Shopping.”

With the first store opening early in 2017 on Seattle’s 7th Avenue, we can’t wait to see if this new shopping experience is a massive hit or a miserable miss.

Take a look at the video below and check out the check-out-less store for yourself.

What do you think about Amazon’s Go store? Tweet us@BritandCo!

(h/t Venture Beat; photos via Amazon)