These Are The Food Trends For 2024 — Here's What's Actually Worth Trying

food trends for 2024

This year brought forth some pretty interesting food trends. From hot honey to tinned fish-filled Girl Dinner and chili oil on ice cream tocottage cheeseeverything, the feast on foodie-approved items never ends. That’s why we’re looking to 2024 food trends, courtesy of Whole Foods’ expert-backed predictions. Some trends in their vision? Buckwheat, faux fish (huh?), and gourmet instant noodles. As selfmade bakers and snack connoisseurs ourselves, we’re detailing the 2024 food trends we’ve already tried to let you know which ones are actually worth the preemptive hype.

Whole Foods has an entire team dedicated to guessing what’ll be hot in the future – their Trends Council convenes annually to put their heads together on the next year’s food trends. According to the company, the resulting predictions are based on consumer preferences and “in-depth workshopping” with brands in the space.

“Our annual food trends predictions list is a way for us to pull back the curtain for customers and share insight into what our buyers and culinary experts are keeping on their radar for the upcoming year,” said Cathy Strange, Ambassador of Food Culture for Whole Foods Market and member of the Trends Council. “From specific product ingredients and flavor trends, to growing movements in the food industry, we can’t wait to see these trends gain momentum in the year ahead.”

Ahead, the upcoming 2024 food trends you're about to see everywhere.

Put the "Plant" Back in "Plant-Based"

Images via Amazon

The first of Whole Foods’ 2024 food trends predictions says “no more” to fashionably fake meats like Beyond or Impossible patties. They note that the plant-based meat category will continue to grow in the direction of actual plants.

“We’re seeing new and emerging protein-forward products with mushrooms, walnuts, tempeh, and legumes in place of complex meat alternatives,” the trend report relays. “Even plant-based milk alternatives are participating, with some brands simplifying labels to just two ingredients — perfect for the vegetarian purist.”

Though we’re admittedly behind the trend with plant-based meat alternatives, we *have* sipped our way through tons of simply-constructed plant-based milks.

Products like Minor Figures’ Barista Oat Milk, MALK Organic’s Vanilla Almond Milk, Forager Project’s Organic Unsweetened Cashewmilk, and Willa’s Barista Oat Milk make the trend tasty and accessible, too.

Final verdict? Worth it!

Shop Our Fave Plant-Based Milks

Use the Whole Cacao

Image via Xavier Messina / PEXELS

The craving for food production processes to be sustainable is still very strong. The latest in the no-waste realm, according to Whole Foods, is utilizing the entire cacao plant (and its by-products) to create new uses and flavors.

Though we haven't delved into the retailer's recommendations for this trend, we’re always here for anything that’s better for our planet.

Final verdict? Worth it!

Fancy Faux Fish

Image via Seed to Surf

Whole Foods owes this 2024 food trend to the emergence of tinned fish and caviar earlier this year.

“Watch out for carrots in place of lox, trumpet mushrooms for scallops, and the root vegetable konjac getting its moment in sushi rolls and poke bowls,” the trend report says. “Whether you’re fully plant-based or looking to eat less seafood, there’s a faux fish waiting for you.”

Although the promise of faux fish can sound fishy, we’ve tried the trend (we’re cool like that) and can certifiably say it’s worth it. Ride the wave with our top pick, Seed to Surf’s Celery Root Smoked Whitefish. It offers such a delightful texture and *just* the appropriate amount of umami for a vegan fish.


Final verdict? Worth it!

Shop Faux Fish:

Clean & Conserve: Water Stewardship

Images via Amazon & Alec's

Regenerative agriculture will continue to grow in practice in 2024, according to the Whole Foods trend report. Some of our go-to brands like Alec’s Ice Cream and Gotham Greens have been longtime proponents of water conservation, so it’s nice to know that sustainable, earth-friendly practices will reach the mainstream.

Final verdict? Worth it!

Shop Our Water-Conscious Faves:

Noodle News

Instant ramen hacks may be a little less potent once 2024 rolls around. A ton of noodle-forward brands are engineering products that don’t require extra prep, but are still super full on flavor.

We’ve definitely partaken (maybe way too many times) in this trend, courtesy of Omsom. They have numerous Asian-inspired flavors on-hand, but our fave has got to be the Coconut Lemongrass Curry variety. It’s bright, zingy, and totally addictive.Final verdict? Worth it!

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Little Luxuries

Images via Target & Deux

It seems like everyone is on board with having a little treat on a regular basis. Whole Foods delegates yummy drinks and sweet bites alike to the category of ‘Little Luxuries,’ noting that the food trend is distinctively marked these days by smaller servings and approachable prices.

We’ve also noticed that a ton of on-the-shelf offerings have the cutest packaging design ever. We could never say no to a treat! A few of our faves? OLIPOP cans, SmartSweets candy, and DEUX donut holes.

Final verdict? Worth it!

Shop Little Luxuries We Love:

Women's Health: From Taboo to Top of Mind

Images via Amazon

In addition to movement and mental health maintenance, the zeitgeist is finally acknowledging food as a certified method for supporting female health, from periods and pregnancy to postpartum and menopause. Whole Foods notes that the trend can range from recipes to supplements.

We tried the trend ourselves with the viral Sleepy Girl Mocktail that leverages magnesium, tart cherry juice, and prebiotic sodas like OLIPOP to improve the sleep cycle. Based on the level of shut-eye we got after drinking it regularly, we deem this food trend worth it.

Final verdict? Worth it!

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A Better Boost

Caffeinated beverages and drink mixes with additional benefits from mushrooms and probiotics are slated to be big in 2024. When combined with these additives, you can diminish the crazy caffeine rush you’d get from other traditional drinking methods.

This trend is especially great for those with anxiety or caffeine sensitivities like us! We’ve tried it, and report that it’s super worth it. The Matcha SuperLatte from Clevr has proven to be the ultimate pick, but we’d recommend any of their flavors.

Final verdict? Worth it!

Shop These Better Boosts:

Buckle Up for Buckwheat

Image via Lil Bucks & Amazon

Buckwheat, a true ingredient underdog, has historically been leveraged to make soba noodles. Per Whole Foods, the soil health-friendly pick is on the rise in popular products like Bob’s Red Mill Buckwheat Pancake & Waffle Mix and Lil Bucks Clusterbucks Buckwheat Granola Bites Chocolate Sea Salt.

TBH, we initially thought of buckwheat as bland, or didn’t think of it at all. We really admire the fact that it’s supporting the soil, but can’t have the final say about if it’s worth it or not since we haven’t tried the trend.

Final verdict? Unclear!

Shop Buckwheat:

Complex Heat

Images via Banza & Fly by Jing

Soon, you can begin starring in your very own Hot Ones episodes at home, per Whole Foods’ trend experts. Complex heat is seriously firing up for 2024, with Scorpion, Guajillo, and Hungarian Goathorn Pepper varieties touching everything from candies and cocktails to desserts and grocery picks.

Honestly, we are spice lovers through and through. We’ve taken part in this trend category with buzzy products like Fly by Jing’s Sichuan Gold and the Banza x Tabasco Hotter by the Bite Pizza, but can’t quite confidently recommend it to everyone since each person will have varying tolerance for spice – because with this trend, we’re talking hotter than hot.

Final verdict? Not for everyone!

Shop Complex Heat:

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Lead image via Fly by Jing,Lil Bucks, Amazon, Target

A French press obviously makes amazing coffee recipes, but its uses lie far beyond your morning cuppa Joe. Get ready to have your mind truly blown by an innovative yet surprisingly common sense use for this flavor-infusing machine: Craft cocktail recipes. Bars all over the country are employing this new drink trend, and TBH, we're kinda surprised we didn't use the French press for this purpose years ago. If you're looking for exciting new tequila recipes, take note!

Image via Fritz Hahn/The Washington Post

So here's the long and short of it. If you put fruits, herbs, and other flavorful delights into your French press and then pour your liquids (think booze as well as juices) over top, all those flavors are going to sit together and infuse. It's pretty logical actually — it works in the same way that coffee beans infuse hot water. After a few minutes, you'll press down gently on the plunger, squeezing the remaining flavors and juices out of your flavor-makers. Then you're ready to use the press to conveniently pour the drink into a waiting cocktail glass.

Image via Hard Rock Cafe Blues Berry Press/Hard Rock Cafe

French press cocktails are all the rage at various bars across the country. The Theodore in Dallas was one of the original purveyors of this *ingenious* new trend. One of their specialties was an unorthodox version of the hot toddy, made with lemon, blood orange, lemon, vanilla, honeycomb, and cinnamon as flavor-infusers. Those ingredients are placed in the bottom of the French press, while cognac, poppy liquor, bitters, Bénédictine, and hot water form the base of the drink.

Image via D Magazine

And The Theodore is hardly the only bar that embraced the trend. Provision No. 14 in Washington DC jumped on board the French press cocktail train as well, with one of their stand-out drinks involving a mixture of orange juice, pineapple, lemon, and chamomile, all infused with orange peels, lemon peels, and mint leaves.

Follow us on Pinterest for more cocktail trends and creative drink ideas!

Header image via Hard Rock Cafe Blues Berry Press/Hard Rock Cafe

Calling all BookTok, bookstagrammers, and leisurely readers: the Amazon Book Sale has landed! I can barely contain myself because there’s so many great titles — including more than a few picks from Reese Witherspoon’s book club — that Amazon is discounting for it’s special reading crowd.

I know I’ve been stuck on romantasy books for a while (sorry, not sorry!), but there’s so many other great picks you’ll be able to snag on sale. And if you’re a Kindle type of woman, you’re not being left out.

Amazon isn’t leaving any stone unturned with this sale so let’s jump right into what to expect and which books are on sale right now!

When is the Amazon Book Sale?

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The Amazon Book Sale runs from today until May 20, so you’ll have six full days to plan your (very discounted) TBR list.

What should I expect from the Amazon Book Sale?

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The Amazon Book Sale will feature titles from different genres that you can save up to 50% on. Not only that, but Kindle users can save up to 80% on books! In case you’re wondering, you're not dreaming — this is really, really good.

The best news about the sale is that you can start shopping deals NOW. So, what are you waiting for! Take a peek at our picks!

Are Kindle books included in the Amazon Book Sale?

Image via Amazon

Yes! You'll be able to find a plethora of discounted kindle books during the Amazon Book Sale. The best news is that you can access three months of Kindle Unlimitedfor $0!

Shop Book Editors' Picks During the Amazon Sale

None of This Is True by Lisa Jewell

Alix Summer and Josie Fair quickly become friends after a chance meeting on their birthdays. They seem to have things in common which leads Alix to feature Josie on her podcast. But the closer they get, the more Alix feels conflicted about her new friend.

Before she can piece together her concerns, Josie has found her way into every part of Alix's life and it's only after she disappears that Alix realizes how much danger she's in.

Bad Summer People by Emma Rosenblum

Jen Weinstein and her friend Lauren Parker are ever popular in Salcombe, Fire Island during the summer season. They seem to have a hold on anyone that comes in contact with them, including their husbands. However, there's no denying that grudges have been steadily building over the years due to things unspoken. And Rachel Woolf? Well, she's just there to have a great time even if it's at someone else's expense.

However, who knows more than they're willing to share and who would be so angry that they'd commit a murder?

Weyward by Emilia Hart

Weyward is a moving novel that alternates between various timelines and involves a family's mystical powers.

In the present time of 2019, Kate takes refuge at her great-aunt's cottage that's worlds away from the person she's afraid of. She's not entirely sure, but she can't shake the feeling that there was more to her great-aunt than was outwardly presented.

The timeline of 1619 is then introduced and readers get to know Altha, a woman who's accused of having something to do with a farmer's death. The thing is Altha truly does know magic associated with the world around her, but people are on edge and will do anything to have a witch trial.

Then in 1942, we meet young Violet who feels trapped in more ways than one. She wants nothing more than to live a life that's not confined by hiding behind society's expectations of women. Her only connection to her mother and her past is finding the word 'weyward' in her bedroom, thus setting off a chain of events that lead back to 2019.

Stock Up On #BookTok Favorites

It Ends With Us & It Starts With Us Box Set by Colleen Hoover

For the first time ever, get your hands on the limited edition box set of Colleen Hoover's finest, It Ends With Us and It Starts With Us!

It Ends With Us begins with Lily believing that Ryle couldn't be more perfect for her despite his tendency to be rough around the edges. There's also the fact that he's not 100% open to dating. But, they somehow form a sort of love dance that becomes a romantic relationship. However, this is challenged when her first love Atlas comes back into her life.

It Starts With Us finds Lily and Ryle divorced, but they still communicate on friendly terms. But when Atlas comes into the picture again, Lily doesn't hesitate to let him into her world. It shouldn't feel complicated, but she knows that Atlas is the last man Ryle wants around. The ending is just as shocking, poignant, and beautiful as It Ends With Us.

Red, White & Royal Blue by Casey McQuiston

Still excited that the movie adaptation of Red, White & Royal Blue is getting a sequel that'll premiere on Amazon Prime? Me too, but we'll have to wait for more news to drop about it! Until then, we can revisit our favorite couple by Casey McQuiston's book that's on sale for $15!

House of Ash and Shadow by Leia Stone

Fallon Bane spends a great deal of her life being untouched because of a lethal curse she was born with. Despite her acceptance, she still yearns for intimacy. To make matters worse, her father's own health becomes comprised which leads her to seek out help from a healer fae — Ariyon Madden.

He not only begins helping her, but he always touches her in a way she's never experienced before. Fallon is shocked that she's still ver much alive and things finally seem to look bright for her. That is until Ariyon tells other powerful fae about her.

From there, Fallon learns the truth about who her family is and why her curse exists..

A Court of Thorns and Roses by Sarah J. Maas

Young Feyre commits an offense agains the immortal and very powerful fae that sends her to their magical world. Though she's away from a life of poverty and tension, she misses her family.

Still, she resides in the home of the 'beast' who allows her to live in his home — Tamlin. What she quickly realizes is that he's actually one of the powerful faes and that she's not the kind of prisoner she thinks she is. Even more, she begins questioning everything she'd learned about the Fae world because it's not quite like what mortals say it is.

As the hostility between Feyre and Tamlin dies down, an ancient evil continues spreading through his world and it'll be up to Feyre to help stop it.

Shop More Amazon Book Sale Deals!

The Woman in the Window by A.J. Finn

Anna Fox has agoraphobia so she spends time by herself at home by herself and fills her days with drinking, watching comfort movies, and being a nosy neighbor. That's how she knows a new family — The Russells — have moved across from her.

She continues her usually nosy activities and finds herself witnessing something that seems horribly wrong. As she frantically tries to piece together the mystery of what happened, it becomes clear that the lines of her imagination and reality have become blurred.

Firefly Lane by Kristin Hannah

Kate Mularkey was never the popular girl until she met her best friend Tully. Their lives are polar opposite, but there's no denying how tight their bond is. Over time we learn that Tully has abandonment issues and looks for anyone — especially men — to love her. Her journey takes her to the big apple where she achieves all the glitz and glamour that life has to offer.

Kate goes on to become a wife and mother, two things she believes she wants, but it becomes clear that she's missing something. That something is what begins to burn a hole in her being and the more she watches her best friend Tully live a successful life, the more she wants that for herself too.

Little Fires Everywhere by Celeste Ng

Elena Richardson and Mia Warren go to warn in this moving novel about classism. It dares to ask readers who deserves to be seen as a shining example of a mother as both women eventually face how far they're willing to go to protect those they love.

For Elena, Shaker Heights is all she's ever known. She's married, has four children, and is well-loved in her community. She believes that she's been able to achieve everything she has because she knows how to be the woman who doesn't color outside of the lines.

On the other hand, Mia is an artist who knows all about creating masterpieces with elements that are otherwise seen as messy. She and her daughter Pearl become a little too close to the Richardsons, finding their lives dangerously intertwined with them.

When a custody battle ensues that involves the young daughter of Mia co-worker, she finds herself willing to dismantle the pretty facade of not only Shaker Heights, but Elena as well.

Tiny Beautiful Things by Cheryl Strayed (Only 2 Left in Stock)

Cheryl Strayed has spent over 10 years dishing out advice as 'Dear Sugar' has touched people with her columns, podcast Dear Sugars, and Substack. Deciding to compile all of the best things she's ever told people, Cheryl Strayed pieced together Tiny Beautiful Things so that readers around the world won't have to look far for her empathetic wisdom.

Georgie, All Along by Kate Clayborn

Georgia Mulcahy is the ultimate people-pleaser and her career is the epitome of it. She'd probably always be that way had it not been for a unexpected career change that sends her packing back home. Begrudgingly, she goes and soon discovers a diary where she once wrote down all of her heart's desires.

This inspires her to start checking things off her life's to-do list so that she can really start living. It's just that Levi Fanning is somehow her unexpected roommate while she's at her parents' home and his offer to help her complete her list feels like something she didn't know she'd encounter.

The more they spend time together, the more Georgie feels like there's more to life than checking off things on a list.

The Mitford Affair by Marie Benedict

The Mitford sisters have always been the talk of the town, but nothing is as shocking as when one of the sisters decides she'd rather devote herself to a fascist leader. Another sister decides it's worth following her and this leads people to whisper salacious things about her alleged relationship with Hitler.

As the war between Great Britain and Germany threaten to spill over, their sister Nancy can't help but wonder what her sisters have gotten themselves into. She'll have to decide where her own allegiance lies.

Expiration Dates by Rebecca Serle

Daphne Bell has always known how long she'll be with a man before moving on to the next one. It's not that she's flighty, but more so that the universe literally tells her what to expect. These little nudges have been in her life for over two decades and it's something she's learned to accept.

However, the universe decides to be cryptic by only clueing her in on the name of the next man she'll spend time with. It's odd because if Jake knew the things she did, there's a chance he could walk away from her forever and that's the last thing Daphne wants.

On a Quiet Street by Seraphina Nova Glass

Brighton Hills appears to be a picturesque place to live. It's a community that beautifully blends luxurious living with the gorgeous nature that surrounds it and the neighbors always have their eyes on each other.

However, Cora's desire to find out if her husband is having an affair leads her to form a partnership with Paige. She's the one neighbor that Cora knows keeps a watchful eye on what's going on in Brighton Hills after her son died.

The two women work together to discover what Cora's husband is really up to, but what they may stumble across will send a shockwave through Brighton Hills.

Discounted Kindle Book Deals

Throne of the Fallen by Kerri Maniscalo

The Prince of Envy is struggling to save his demon court in Throne of the Fallen, but he's determined to find a way to do so. He's not afraid of the magic and mysterious people that keep crossing his path because nothing can stop his fierce desire to regain the control he once has.

Things are seemingly no different from Miss Camilla Antonius because she's facing blackmail by someone who literally makes her skin crawl. In order to change her fate, she reluctantly joins forces with The Prince of Envy and thus begins their dangerous journey through the Underworld.

It's the one place that may pull them together in more ways than one.

The Undertaking of Hart and Mercy by Megan Bannen

Hart spends most of his time patrolling Tanria, but the loneliness does nothing to keep him company. Things couldn't be any different for Mercy though. She's tasked with making sure things are running properly at Birdsall & Son Undertakers and doesn't have time for anyone's foolery.

Ironically, Hart and Mercy both have taken up writing mysterious letters to strangers who have become their friends. The thing is they're not aware they've been communicating with each other.

It's a classic enemies-to-loves fantasy novel that'll make you smile with glee.

The Mystery Guest by Nita Prose

Molly Gray is the Head Maid at the prestigious Regency Grand Hotel and runs a tight ship that makes sure the hotel maintains a flair that guests have become accustomed to. All is going well until successful author J.D. Grimthorpe suddenly collapses and is pronounced dead.

This lands Detective Stark — someone Molly doesn't exactly get along with — back on the scene as it's realized there's something terribly wrong going on. Anyone could be a suspect, including Molly. It'll be up to her to revisit things she's kept secret — like the trip she took to Grimthorpe's property long ago.

Happy Place by Emily Henry

Emily Henry knows exactly what it takes to write a moving novel that's filled with friendship, laughter, and romance. That's why it's not surprising that Happy Place is well loved by #BookTok and #Bookstagram.

It's all about how a once happy couple — Harriet and Wyn — find themselves embroiled in an interesting ruse so their friends don't suspect something's wrong with them. The fact is that they're no longer together and can barely stand being in the same room anymore.

It would be find if they weren't expected to happily show up to the cottage that's become the yearly hub for them and their friends. Still, they begrudgingly decide to make an appearance.

What's the worst that could happen?

For the first time, you'll be able to read Happy Place on Kindle for $5!

We can't wait to see what you snag during the Amazon Book Sale! Check out our storefront for more reading recs!

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Lead images via Amazon

This post has been updated.

The Whole Foods Brown Butter Cookie Latte is back on menus, baby! The iced latte went ballistically viral last year not only for its low price (a true win in times of shrinkflation), but for the fact that it literally tastes like a cookie, in latte form.

Apparently I was living under a rock before I knew about the Brown Butter Cookie Latte, because I didn’t know Whole Foods had a coffee bar. After seeing its return to menus, I was ecstatic. I’m all for grubbing on a budget, so the drink is already Meredith-approved.

What does the Whole Foods Brown Butter Cookie Latte taste like?

Image via Whole Foods / TikTok

Though cheap, is the Whole Foods Brown Butter Cookie Latte *actually* yummy? The internet is divided. While others are saying it’s way too sweet, some report that it tastes like… nothing. This discrepancy could be attributed to the fact that no two Whole Foods stores are the same (at least in my experience), and the baristas could be making the latte differently across states. Nonetheless, I’ve landed on a very important inside scoop from one of the Whole Foods latte-makers themselves!

What's actually in the Whole Foods Brown Butter Cookie Latte?

Photo by Cottonbro Studio / PEXELS

In 2023, TikTok user and Whole Foods barista, Madeline, spilled the beans (get it?) on what exactly goes into the Brown Butter Cookie Latte – and it’s hilariously easy to make at home.

Contrary to what you’d think, the latte doesn’t actually have brown butter in it. It’s crafted from a mix of pumpkin and caramel syrup that work together for that deliciously buttery taste. Who would’ve thought? Not I.

She details that Whole Foods coffee bars use the 1883 Maison Routin brand of syrups to make their drinks. Of all the fantastic flavors they offer (pistachio! lychee! blueberry muffin!), the pumpkin spiceand caramelsyrups can be purchased online for around $9 each. From there, you can be on your way to Brown Butter Cookie Latte heaven!

How To Make The Whole Foods Brown Butter Cookie Latte At Home

Image via Whole Foods / TikTok

Ingredients:

  • 1-2 espresso shots
  • 8 oz cold milk, of your choice
  • 1 handful of ice
  • 2 pumps pumpkin spice syrup
  • 1 pump caramel syrup (Some reports differ, but the ratio of syrup to make the heralded latte is 2 pumps of pumpkin spice to one pump caramel. If you like your latte on the sweeter side, you can double the amount – or play around with different numbers of pumps.)

Directions:

  1. Using an at-home espresso machine, moka pot, or Aeropress (basically any device that can make strong coffee), pull 1-2 shots of espresso into a small cup.
  2. While your espresso is pouring, mix the syrup and cold milk together in a tall glass.
  3. Once finished, pour your espresso shots into the tall glass and stir.
  4. Top off with ice, and your latte is complete!

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Lead image via Whole Foods / TikTok.

This post has been updated.

Iconic American brand Gap and sister-founded fashion house Dôen (which miss Taylor Swift wears a ton of) are teaming up for something super exciting – a perfectly summery collection that amplifies "iconic essentials and California classics." Championing the collaborative effort are fashion-forward sisters Lily and Ruby Aldridge, who are already influencing me to snag something from the capsule!

The Gap x Dôen collection will launch this Friday, May 17 at 12 p.m. ET / 9 a.m. PT. It will host 51 pieces for women and kids that marry Gap's classic denim and khaki fabrications with Dôen's feminine florals. The capsule's pricing will range from $20 to $158.

The pieces are absolute wardrobe staples, but look like they'll be easily pair-able with other statement pieces you might already have in your closet!

The Gap x Dôen collection will include a white eyelet milkmaid dress, a gingham dress, a pinstripe button-down shirt, denim barn jacket, ultra-wide khaki pants, a dainty floral dress, baggy jeans, Mary Jane flats, a navy knit blouse, and so much more.

The sisters serving as the face of the new collaboration, Lily and Ruby Aldridge, were likely tapped by Dôen-founding Margaret and Katherine Kleveland for their shared love for Gap.

“Growing up, our mom was the quintessential Gap woman: Her classic style was formative in our own personal style and design ambitions from an early age,” Margaret told Vogue. “To be able to partner with an iconic brand that provides the same nostalgic feeling that we aim to create with our designs is truly surreal.”

“We’ve worn Gap since we were little,” Lily also told Vogue. “The quality and craftsmanship of this collaboration live up to the standard and it’s at Gap prices! We love Gap, and we love Gap prices!”

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Images via Gap.

Following in the footsteps of movie musicals like Mean Girls, Wicked might just be the 2024 movie we're most excited for. The fantastical design, beautiful songs, and enemies-turned-besties relationship between Elphaba and Glinda come together like magic. The show first opened on Broadway in 2003 with Idina Menzel as Elphaba and Kristin Chenoweth as Glinda. Stephen Schwartz, lyricist and composer, has teased the film since 2017, and every little bit of new news gets us more excited to finally travel to Oz on the big screen. Keep reading for everything we know about the gravity-defying fall movie!

Watch The Wicked Trailer!

www.youtube.com

Wicked - Official Trailer

If you didn't already believe that Wicked was going to be the musical movie event of the century, this trailer will convince you. The dancing! The costumes! The literal magic! I am going to be weeping the entire time (and I need to start working on my Halloween costume STAT!)

Check Out The New Wicked Poster

Image via Universal Pictures

The newest Wicked poster shows off Ariana Grande and Cynthia Erivo as Glinda and Elphaba like we've never seen! As a Glinda girl myself, I love to see all the details on Ariana's costume, plus all the texture and intricacies on Cynthia's. The poster is totally giving "The Creation of Adam" painting with Glinda and Elphaba just out of reach of one another — and it also reminds of "Defying Gravity" since Elphaba is in the air!

Who else is in the Wicked movie cast?

Image via Sophy Holland/Universal Pictures/Vanity Fair

We got a first (leaked) look at Bridgerton star Jonathan Bailey as Fiyero the week of May 13. We already know that he can sing so we're extra excited to see him in action alongside Ariana and Cynthia!

In this Vanity Fair first look, we see the three actors are joined by a powerhouse cast including Jeff Goldblum as the Wizard and Everything Everywhere All At Once star (and Academy Award winner!!) Michelle Yeoh as Madame Morrible. The cast also features Broadway actor Ethan Slater as Boq, Marissa Bode as Nessarose, SNL star Bowen Yang as Pfannee, and The Greatest Showman actress Keala Settle as Miss Coddle.

We might have gotten a first glimpse at the movie during CinemaCon 2023, but this year's convention finally revealed the one cast member we've been waiting for: Dr. Dillamond, who will be played by Peter Dinklage.

"The wicked movie now has an academy award winner, grammy winner, tony winner and an oliver award winner," says @sheeshgwws on X. "i mean the talent is stacked."

Who auditioned for the Wicked movie?

Images via Kevin Winter/Frazer Harrison/Amy Sussman/Getty Images

Before we got the official Wicked cast list, it turns out that a lot of our favorite stars went out for the film! When the movie was in its earliest stages of pre-production, back in 2014, Lea Michele and Harry Styles were reportedly the frontrunners for Elphaba and Fiyero (via The Guardian).

And once Jon M. Chu was attached to direct and the film really took off, a lot of stars we know and love made it into the audition room. Reneé Rapp told Watch What Happens Live that she auditioned for Glinda, while Dove Cameron confirmed she also auditioned for the role, via The Wrap. Amanda Seyfried was also in the running for the Good Witch, and revealed she auditioned (via Cosmopolitan) when she was playing Elizabeth Holmes in The Dropout.

But the most surprising bit of news to me is that Joe Jonas and Nick Jonas went out for the same role! Nick confirmed to Variety that both brothers auditioned for Fiyero.

Considering in the mid-2010s One Direction was at the top of their game, Mamma Mia star Amanda Seyfried proved her singing chops again in Les Misérables, and we all had major crushes on the Jonas Brothers (still do, TBH), this cast would have overwhelmed every Tumblr musical theater girlie in the very best way.

Who is Jonathan Bailey playing in Wicked?

Image via Sophy Holland/Universal Pictures/Vanity Fair

Jonathan Bailey from Bridgerton is starring as playboy-turned-lover boy Fiyero. When he first meets Glinda and Elphaba, he's taken with Glinda's charm and popularity, but he quickly realizes there's much more to Elphaba than meets the eye. In this Vanity Fair first look, we see that just like Anthony Bridgerton, Fiyero has an affinity for vests, billowy shirts, and horses. I'm not mad about it.

Why was Ariana Grande at the Oscars 2024?

Image via Rodin Eckenroth/Mike Coppola/Getty Images

Ariana Grande and Cynthia Erivo presented the award for "Best Score" and "Best Original Song" at the Oscars 2024! The duo showed up ahead of the Wicked movie (which hits theaters this fall), wearing their best Oz-approved fashion. Ariana Grande wore a voluminous bubblegum pink gown from Giambattista Valli Haute Couture that was reminiscent of Glinda the Good Witch, while Cynthia Erivo channeled Elphaba in a leather green Louis Vuitton dress.

While the aesthetic and fabric of both dresses were very different (similar to their Wicked characters!) both Ariana Grande and Cynthia Erivo looked stunning and otherworldly thanks to the artistic silhouettes. I am simply in love with Ariana's off-the-shoulder bubble cape, and Cynthia's ruffled sleeves. I can't wait to see the rest of their press looks!

What is the Wicked movie about?

Image via Universal Pictures

Wicked is an origin story for the Wicked Witch of the West and Glinda the Good from The Wizard of Oz. As young women, Elphaba and Glinda uncover the wizard's plot to suppress all of the animals in Oz and keep his power. When Elphaba tries to expose him, he frames her for the act. Wicked will be directed by Jon M. Chu, who also directed 2021's In The Heights. We loved his work on that blockbuster musical, so we can't wait to see what Chu brings to the big screen with Wicked this time!

What is the Wicked movie release date?

Image via Universal Pictures

Wicked: Part I hits theaters the week of Thanksgiving on November 27, 2024. It was originally scheduled for a Christmas release but the sooner, the better IMO!

Who will play Elphaba in the wicked movie?

Image via Cynthia Erivo/Instagram

Elphaba will be played by Broadway star Cynthia Erivo. She starred in a revival of The Color Purplefrom 2015 to 2017, winning a Tony Award for Best Actress in a Musical for her performance. She also took to the screen in films like Harriet, Pinocchio, and Bad Times at the El Royale. Cynthia Erivo first teased her Wicked look in an Instagram post, and we can't wait to see more!

Who is playing Glinda?

Image via Ariana Grande/Instagram

Popstar and actress Ariana Grande will play Glinda in the films. We're very excited about this, especially after she sang "The Wizard And I" at the 2018 Wicked 15th Anniversary Special. Ariana may be a global pop sensation, but she has strong roots in musical theatre, starring as Charlotte in 13 the Musical in 2008. She's also been asking the Wicked team about a movie for over ten years!

“Since I was 20, I was like, ‘Hey, I don't know when this is happening, but when it's happening, may I please at least just audition?’" Ariana Grande tells Amazon Music's Zach Sang. "That's all I wanted, was an audition. I've never wanted anything more.”

Ariana prepped for the audition with “voice lessons every day, acting lessons every day” for six whole months. “I trained every single day to prove to [Wicked producers] that I could handle taking on this other person," she says.

Why is the Wicked movie two parts?

Image via Universal Pictures

Wicked will be split into two parts, just like the Broadway show. That way, the stakes will feel higher, and we'll have more time with the characters! The two-part release follows in the footsteps of blockbusters like The Hunger Games and Dune. Wicked: Part I will premiere in November 2024, and the second part will follow the next year.

Why is Wicked coming out in 2024?

Image via Universal Pictures

The Wicked movie was originally supposed to premiere in 2021 but because of the COVID-19 pandemic, the film got pushed. Thankfully, the strikes during the summer of 2023 didn't delay the movie at all!

Watch The Brand New Preview For "Wicked" Here!

Image via Universal Pictures

Hopefully the wait for Thanksgiving will only feel like One Short Day...until then, catch us watching this preview on repeat!

Keep checking back here for more Wicked movie updates and let us know what you're most excited about on Twitter! Until we get to see the movie in theaters, check out the top Spring Movies and Summer Movies to watch in the meantime!

Featured image via Wicked LLC

This post has been updated.