How to Quit Your Day Job and Start a Cinnamon Bun Bakery

Jennifer Chen
Nov 30, 2016

If your coworkers beg you to make your killer Guinness chocolate boozy pie every year or you like to spend your non-work hours perfecting your Baked Alaska recipe, you might want to consider turning your apron into your day job attire. Or maybe you were inspired by Melissa Ben-Ishay, the entrepreneur behind Baked by Melissa, who quit her day job in advertising to start her popular cupcake company. In this week’s entry in the How to Quit Your Day Job series, we chat with Shannon Radke, co-founder of Cinnaholic, a vegan cinnamon bun franchise, about how she turned her baking hobby into a full-time career.

Before she started Cinnaholic, Shannon worked in the veterinary field, but even as a kid, she loved baking pineapple cookies with her great grandmother, grandma and mom every Christmas. In her 20s, Shannon rediscovered her love for all things sweet when she started baking again. She brought her baked goods to work and donated treats to local bake sales and vegan events. But it was a chance meeting through an online vegans and vegetarians group with her future husband, Florian Radke, that changed her life: He suggested that Shannon turn her hobby into a business. With Florian’s background in branding and marketing, Shannon jumped at the opportunity, and Cinnaholic was born. Currently, the company has five locations — in Berkeley, Las Vegas, San Diego, Atlanta and Southlake, Texas — with four more on the way.

The Tips

1. Get the word out. Before Shannon even opened the doors to her first Cinnaholic location in Berkeley, California, she started a blog called Confessions of a Cinnaholic to spread the word about the business idea she and Florian were developing. “We sent samples of our product to all of our family, friends, local businesses, anyone and everyone really, in hopes of getting solid feedback and a bit of word-of-mouth promotion going,” says Shannon. She spent about a year developing the recipe — experimenting with different fats, flours and sweeteners — before she landed on the perfect dough for her signature vegan cinnamon rolls.

2. Be a business shark. In May 2014, Shannon and Florian made their TV debut on Shark Tank and scored a deal with one of the sharks, Robert Herjavec. They ultimately decided to go in a different direction, but appearing on the entrepreneurial pitch show earned them tons of interest. Shannon shares her tips for making it on the show: First, have a unique product. Second, know the numbers for your costs, expenses, profits and valuation and more: “They will definitely quiz you!” Lastly, exude confidence. “This one is difficult under pressure, especially if you’re an introvert like I am. You have to forget that eight million people are going to be watching your every move. Own whatever it is you’re selling,” says Shannon.

3. Prepare yourself. Shannon isn’t shy about the many long hours she’s logged making Cinnaholic a successful bakery business and franchise. “It took me a year of making phone calls, calculating costs and researching ingredients, etc., in addition to working my full-time job,” she says. As you plan to quit your full-time paid gig, think about what you’ll need to launch your idea off the ground before you can ditch that dependable biweekly paycheck.

4. Network like a boss. Even though Shannon confesses that she’s an introvert, she’s made sure to head to networking events specifically for women entrepreneurs. “Reach out, ask questions, take notes and research. Resources are abundant online, and there are plenty of people willing to lend a hand and help you reach your goals,” says Shannon. Test out your idea with like-minded supporters in an empowering environment.

5. Learn from every experience. Though a lot has happened with the bakery since it opened in 2010 as a family-owned independent cinnamon bun shop in the heart of Berkeley, California, Shannon chalks up every lesson she’s learned as good life experience. “We’ve had several recipe flops, challenging moments in learning to manage things, days where we may have not made the best decision. But we just take mental notes and try again until it works for us. That’s just life though, right?” says Shannon. Every entrepreneur will encounter challenges along the way, but taking it in stride will keep you going forward.

6. Surround yourself with support. It takes a village to raise the capital to start any business, and Cinnaholic is no exception. Shannon credits Florian’s and her own incredibly supportive families with helping them financially, emotionally and physically. “Our families have been crucial to the success of Cinnaholic,” says Shannon. Their families offered a loan when she first started the business, Shannon’s mom runs the bakery’s customer service department and Shannon’s 14-year-old daughter even pitches in to help at the Berkeley location.

7. Carve out time for your passion. Shannon worked a full-time job while spending a year to create Cinnaholic from the ground up. She shares that every business needs dedication, money and long hours. “Find ways you can carve out time to work on your dream project, even if it’s just a few hours at night at first, and start saving by building a financial cushion,” says Shannon. While it might not be easy, the payoff will be well worth it if you get to make your dream career flourish from all of your hard work.

Perfect Your Skills

1. Cake Decorating Online Class ($9): Learn from pastry chef Tessa Huff about how to bake a cake from scratch and decorate it like a champ. Plus, when you’re done, you’ll have a gorgeous vanilla cake made with homemade buttercream!

2. How to Start a Successful Bakery or Baked Goods Business ($100): This three-hour course, held at the Institute of Culinary Education in New York City, covers the basics of a business plan, marketing and positioning your bakery as unique.

3. Join a Networking Group for Women Entrepreneurs (Free): Learn from other #girlbosses who have successfully launched their own companies by attending a meetup or a networking conference near you. Check out the website Empower Lounge for even more resources for women business owners.

What’s your dream career? Tweet us @BritandCo to let us know, and we could feature it in the next column!

(Photos via Cinnaholic)

30 AAPI Founders We Love to Support

May is Asian/Pacific American Heritage Month and what better time than right now to highlight some of our favorite AAPI founders. From artists to creators to designers and beyond, these entrepreneurs are charting their own creative paths and bringing fresh ideas to the world, making it a little brighter, a little more colorful, and a better place for all. Check them out and their brands, and prepare to be inspired!

Giselle Go, Cofounder of DAMDAM

The former editor in chief of Harper's Bazaar Singapore (the youngest to hold the title at just 26) turned skincare entrepreneur is Philippine-born and sought to build a clean skincare brand as an ode to the Japanese culture she loved and respected so deeply. Enter DAMDAM, a brand dedicated to preserving ancient Japanese beauty regimens, such as "osoji" and "mochi had," heritage Japanese beauty ingredients like the Shiso Plant and Komenuka Oil, and a team of partners and vendors that collaborate with the brand by creating hand-crafted atelier and preserve Japanese land through regenerative farming practices. The brand is a 5-star best seller on Sephora and one that's hoping to inspire more people to partake in minimalist routines that place an emphasis on mindfulness.

Yanghee Paik, CEO and co-founder of Rael

“I like to call myself an accidental entrepreneur," says Yanghee Paik, a former Hollywood exec who co-founded Rael feminine care products. "I was looking for new inspiration and ways to make a bigger impact on people’s lives when I met my other co-founders.” Together, they saw an opportunity to bring safe and effective technology of Korean feminine care products to the U.S. market. Rael’s first organic cotton pads launched in 2017 and became #1 best-selling pad on Amazon. All Rael period care products are developed without toxins and are hypoallergenic, soft, and breathable. The packaging is also something you don't mind leaving on your countertop.;)

Dev Heyrana, Fine Artist and Hip Hop Dance Teacher

Heyrana's particular brand of creativity is one-of-a-kind. She manages to be warm, welcoming and woke, with a focus on inclusivity, social justice and motherhood that comes through in every piece of art she creates. Born in The Philippines and immigrated to the U.S. when she was 9 years old, her family comes from the island of Cebu. "I'm a proud Cebuana. My childhood in the Philippines felt like freedom. I had my swimsuit in my backpack for whenever we decided to swim and I biked everywhere." But immigrating wasn't easy as a child. "I witnessed racism towards my family and didn't know how to make sense of it," she told us in our Creative Crushin' series."These events left a mark. I was a quiet kid and observed everything and everyone around me. I think about my grandparents, Lolo Jose and Lola Rita, a lot as I walk through life. When I make decisions. As hard as it feels, you have two choices, do you let it take you down or take it one step at a time forward. I kept going and it really shaped me as to why I am the way I am today."

Trisha Okubo, Founder of Maison Miru

Trisha Okubo (pictured center) started out as a Stanford engineer but always had a passion for fashion, sculpture and architecture. She discovered the magic of making jewelry, intersecting form and function, art and science, order and chaos. "It’s wearable sculpture, a thing of beauty that captures your magic: your experiences and memories of the people you love," she says. "Miru in its native Japanese is evocative of sight. It is a reminder to open your eyes, to see the world in a new way." Maison Miru is launching its limited edition jewelry collection today, in collaboration with Heart of Dinner, a non-profit organization that provides hot meals for the most vulnerable Asian elderly community around Manhattan's Chinatown area, in honor of AAPI Heritage Month. The Heart of Dinner System Kit features three styles curated by Heart of Dinner founders Yin Chang and Moonlynn Tsai (pictured left and right). Made to be waterproof, sweatproof, and life-proof, the kit will include the Classic Heart Nap Earrings, Shooting Star Open Hoops, and Classic Arc Ear Cuff. 20% of the proceeds from the kit will be donated to Heart of Dinner.

Lin Chen, Founder of Pink Moon

A Brit + Co Self Care Award winner, Pink Moon is an online shop where you can find eco self-care, wellness, and lifestyle brands, with more than 30 percent of them being founded by women of color. When launching Pink Moon's in-house collection, Lin made the decision to create it as an open love letter for her Chinese heritage with the launch of a gua sha tool and accompanying face oil. Aromatherapy also plays a big role in Pink Moon's self-care in-house collection with original blends in signature candles, body/hair oils and more. 1% of Pink Moon's revenue goes to a nonprofit of your choice with every purchase.

Fiona Co Chan, Founder of Youthforia

Fiona founded Youthforia from the ground up while living in Hong Kong during the pandemic. An econ major who worked in business development for a software startup, she found that frequent travel to China was hard on her skin. She founded Youthforia, a makeup brand made famous on TikTok, uses plant-based ingredients and functions like skincare you can sleep in!

Rachel and Jiyoon Han, Founders of Bean & Bean Coffee

Not only did this mother daughter duo found Bean & Bean, but they're both certified Q graders (or coffee sommeliers)! The brand first got their start in 2008, after Jiyoon's parents immigrated from South Korea and opened the first ever roastery in Queens, NY. They're focused on ethically-sourced product, supply chain transparency, and Female Equity in Coffee.

Farah Jesani, Founder of One Stripe Chai

A daughter of South Asian immigrants, Farah Jesani started her career in NYC's corporate world. I graduated from the University of Georgia with a business degree and moved to NYC to work in the corporate world. She soon realized that the chai options offered at coffee shops didn't really reflect the bold and flavorful chai she grew up drinking. That's when the seeds for One Stripe Chai were planted...Founded in 2015, One Stripe Chai combines rich, spicy masala chai with black tea for an all natural chai concentrate that even the pickiest chai drinkers will love.

Tina Chow Rudolf, Founder of Strange Bird

Rudolf's fascination with beauty and skincare originates from watching generations of mothers before her. Her grandmother would give her mother facials using egg whites, cucumber, ginger and ginseng — all ingredients from their kitchen. Strange Bird (also her husband's nickname for her) is a plant-based and crystal-charged beauty brand that combines ancient Chinese beauty traditions with high vibrational alchemy to help women create a daily practice that supports their skin goals and their life goals. Products include ingredients such as ginger, ginseng and goji berry in organic blends as well as flower and gem essences such as amethyst, rose quartz and crab apple.

Clara Jung, Founder of Banner Day Interiors

Clara left a career in corporate law to start Banner Day Interiors when she realized that legal research and courtroom appearances didn't satisfy her creative desires. Her creative and comfortable style helps her clients transform ordinary rooms into stylish spaces. Originally from Los Angeles, Clara attended Cal and fell in love with the charm of Berkeley (shortly after graduating, she joined the Peace Corps in Nepal teaching English), where she now lives.

Sravya Adusumilli, founder of Mango People

Chemical engineer turned beauty entrepreneur Sravya Adusumilli was inspired by her South Asian roots when creating the plant-based multi-functional makeup brand beloved by TikTok. She struggled to find a brand that was truly clean and inclusive of all skin-tone shades so she began experimenting and researching Ayurvedic rituals and teachings to utilize powerful plants and pigment-rich fruits, flowers, and herbs to heal the body, mind, and spirit. After five years of intensive research and several iterations later, Mango People was born.

Ming Yi and Ching Yeh Chen, Founders Of Pearl River Mart

This duo founded Pearl River Mart in 1971 as the world's first Chinese American department store. People of all backgrounds can learn about Asian history and culture beyond NYC through their online site. Pearl River Mart has two events to celebrate AAPI heritage, including"Just Between Us," a new exhibition curated by Arlan Huang in partnership with Think!Chinatown at their SoHo location starting 5/4 and Pearl River Mart's Second Annual AAPIHM Sunset Celebration in conjunction with Lunar Hard Seltzer and Gold House will be held at their Chelsea Market location on 5/19.

Jennifer Tsay, Co-Founder & CEO of Shoott

Jennifer Tsay is a SAG-AFTRA actor whose personal experience with "side hustles" led her to launch a company that puts creatives and freelancers first. Shoott seeks to make professional photography more accessible to everyone with "Insta-worthy" 30-minute outdoor photo sessions that are free to book online and allow customers to pay only for photos they love at $15 per photo or less. In spite of the pandemic, demand for bookings grew and the company is now available in 600 locations across 60+ cities nationwide.

Diane Reade, Founder of MO MI

Diane's mother and grandmother raised her with holistic, naturopathic, aromatherapy and encouraged her to seek wellness beauty rituals. Diane says her Asian heritage inspires her creative process when sourcing plant-based ingredients that have been used for centuries. Her personal care brand MO MI is animal- and planet-friendly and incorporates values from Diane's heritage and from time spent living, working and traveling in Europe and Asia.

Eunice and Sabrina Moyle, Founders Hello!Lucky

Eunice and Sabrina are bi-racial Chinese-white sisters who grew up in Asia and Africa. They founded Hello!Lucky in 2003 as a letterpress greeting card studio with a distinctive humor and style inspired by their Asian and Midwestern roots. Since then, Hello!Lucky has grown to become a design and licensing studio with the mission of delivering joy, creativity, and connection through their products, which include greeting cards, best-selling children's books, and home goods. They are committed to supporting the highest good of their customers and promoting self-awareness and social justice. They published Sloth and Smell the Roses, a children's board book on mindfulness and self-compassion and in 2018 published Be the Change: The Future Is In Your Hands, a DIY book for girls and women about using creativity to inspire community and civic action. Sabrina serves as Board President of @mosaicproject, an Oakland-based youth non-profit that provides immersive, experiential learning in building inclusive, equitable, peaceful communities.You can follow along with Eunice and Sabrina @helloluckycards and @helloluckykids.

Joy Cho, Founder and Creative Director of Oh Joy!

LA-based Joy Cho exploded in the world of licensing with home decor, kids, pet, and furniture collections with brands such as Target, Band-Aid, Calpak, Petco, Keds, and more. She has authored six books and consulted for hundreds of creative businesses around the world. For two years in a row, Joy was named one of Time's 30 Most Influential People on the Internet and has the most followed account on Pinterest with over 14 million followers.

Andrea Xu, Co-founder and CEO, Umamicart

Conceived by Andrea Xu to serve as a one-stop-shop for home cooks, Umamicart, an online market, prioritizes Asian American-led businesses, immigrant-led businesses, and the mom-and-pop suppliers and producers behind consumers' favorite heritage brands, as well as the inspiring Asian American founders that are reinterpreting traditional flavors with new and personal products.

Angela Chau Gray + Ervina Wu, Co-Founders of YINA

YINA is a beauty and wellness brand based in California whose mission is to demystify and enliven Chinese Medicine. Co-founded by Dr. Ervina Wu, a licensed in TCM, the brand features products for skincare, wellness and more.

Vicky Tsai, Founder of Tatcha

One of our favorite Teach Me Something New podcast guests, Tsai's personal skincare routine (equal parts skincare + meditation) is as impressive as it is inspiring. Her customers include celebrities like Meghan Markle and Kim Kardashian who are fans of her Japanese skincare products, which are based in ancient Geisha beauty practices. For Vicky, skincare *is* self care, and we all need to take time for ourselves to wash away the day, and start fresh each morning.

Syama Meagher, Co-Founder of Rendall Co.

Syama Meagher originally planned to launch Rendall Co. as a home goods brand featuring aprons but pivoted to premium face masks at the beginning of the pandemic in March 2020. The styles were bestsellers and now the brand finally launched its collection of aprons, which feature durable chambray and denim fabrics and professional quality workmanship. We love our Bistro apron!

Hanna Chiou, Co-Founder of Habbi Habbi

Hanna Chiou grew up in the U.S. speaking her parent's native language Mandarin but not reading it. "It's challenging because Chinese is character-based so most books from Asia are intimidating because there are a sea of characters — and speaking doesn't translate to reading," she told us. Habbi Habbi was her answer to accessibility and ease of learning with a set of language books that kids can tap with the simplicity of a translating wand (our kids love theirs!).

Justine Tiu & Adrian Zhang, Co-Founders of The Woobles

We love this online learning platform for crochet. The brand sells beginner crochet kits that have been designed leveraging UX research and customer feedback to push through initial frustrations of learning a DIY art through remote learning.

Kirstie Wang, Founder of A Jar of Pickles

Kirstie Wang started A Jar of Pickles with $200 as a side hobby business that eventually grew multi-6 figures in revenue while she worked full-time jobs in UX design and marketing. She started it as a hobby Etsy shop in college after teaching herself digital design. She recently took the leap and quit her full-time job to grow A Jar of Pickles, pursuing her passion to share what she's learned by coaching other small business owners. You can enroll in her Selfmade course, Organic Social Media Growth, starting on May 25.

Image via Clar Ngai-Howard/Instagram

Clare Ngai, Founder of BONBONWHIMS

Before Clar Ngai launched BONBONWHIMS, she moved to the U.S. at the age of 19 to study journalism. From there, she's been working in the fashion industry for the past 10 years. Her experience with the digital and influencer aspects of fashion have come in handy because BONBONWHIMS speaks to several generations with its Y2K appeal.

It was during the pandemic that she began creating the bones of BONBONWHIMS to fuel her own passion and raise awareness for BIPOC organizations like Stop AAPI Hate.

Since its creation, BONBONWHIMS has been featured on stars like Megan Thee Stallion and Demi Lovato.

We are also big fans of our Selfmade members, including Christine Tong (above), founder of Christine My Linh, Shannon Huang, founder of The Soul Edit, Justine Pon of The Ponnery, Sruti Bharat of FutureMap, Koyun Fan, co-founder of Sticky Rice Sisters, and Poy T. Granati of Summer Space Studio.

To support the fight against anti-Asian racism, visit Stop AAPI Hate, a national coalition documenting and addressing anti-Asian discrimination.

Brit + Co may at times use affiliate links to promote products by others, but always offers genuine editorial recommendations.

This post has been updated.

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Ryan Gosling Supports Eva Mendes "In All The Ways," And It Makes Us Love Him Even More

There are two things I know for sure: Ken loves Barbie, and Ryan Gosling loves Eva Mendes. The couple met on the movie set for The Place Beyond the Pines in 2011, and have created such a beautiful life together! Eva's just as excited for the Christmas remix of "I'm Just Ken" as we are, and Ryan Gosling and Eva Mendes' constant support of one another is making us think back on all their cutest moments.

A Full Timeline Of Ryan Gosling And Eva Mendes' Relationship

Images via Stephen Lovekin/Getty Images

August 2011 — Ryan Gosling And Eva Mendes Meet During The Place Beyond The Pines

Ryan Gosling and Eva Mendes took a chance at romance after they played a couple in 2011's The Place Beyond The Pines. Once they were linked, they were seen walking around Disneyland "like a dating couple, [walking] very closely, holding hands and their arms touching side-by-side," according to a PEOPLE eyewitness.

Image via Matt Winkelmeyer/Getty Images for SXSW

November + December 2011 — Ryan Gosling And Eva Mendes Spend The Holidays Together

During Thanksgiving in 2011, Eva Mendes was filming Holly Motors in Paris, so Ryan Gosling took a trip to the City of Lights so they could spend the holiday together. They also ended up going on Funny or Die's Drunk History Christmas the next month to reenact a 21+ version of The Night Before Christmas *and* spent New Year's together!

Image via Sonia Recchia/Getty Images

September 7, 2012 — Ryan Gosling And Eva Mendes Attend The Toronto International Film Festival Together

To promote The Place Beyond the Pines, Ryan Gosling and Eva Mendes spent a lot of time together on the TIFF red carpet. Years later in 2019, when Kelly Clarkson pulled up the picture, Eva couldn't help but gush over Ryan — especially since they hadn't announced they were dating at the time. “Oh my God, that’s so old," she says of the photo. "That’s literally me going, ‘I’m not in love with him. What? I’m not in love.’ ‘Cause we were trying to be very professional."

Image via Warner Bros. Pictures

May 2014 — Ryan Gosling And Eva Mendes Work Together On Lost River

Ryan and Eva reunited on a film set again for Lost River, which was both Ryan's directorial debut and served as a semi-autobiographical story for him. "For me, it was crucial to work in this intimate, low-budget, small way, with people I had worked with before, because I feel like in my experience that’s where everyone was at their best," Ryan tells Sunday Style (via Mangalorean). "They know what is at stake for you personally, and all the work that’s gone into getting there."

Eva also told her Instagram followers in a since-deleted postthat Lost River is the project she's most proud of. "There was one film I'm extra proud to be a part of," she said. "A dark fairy tale. A magical fantasy. To all the struggling single mothers, to all of us in cities that feel like they're burning down or flooding around us, to everyone fighting for the ones they love, this was a good one."

Image via Pascal Le Segretain/Getty Images

September 12, 2014 — Eva Mendes Gives Birth To Their First Child

Ryan Gosling and Eva Mendes welcomed Esmerelda Amada Gosling into the world in September of 2014. Eva later said that she didn't even want kids until she got together with Ryan. "I was lucky enough to work my bum off for 20 years," she tells Nova 96.9's Fitzy & Wippa (via PEOPLE). "I never wanted babies before until I fell in love with Ryan, and it kind of worked out to where I was 40 and having my first baby. I think I was 42 for the second one, so it worked out in that way that I had a career and then I change my focus to my family."

Ryan also went on to tell GQ in 2023 that he was in a similar place before meeting Eva. "I wasn’t thinking about kids before I met her, but after I met Eva, I realized that I just didn’t want to have kids without her," he says. "And there were moments on The Place Beyond the Pines where we were pretending to be a family, and I didn’t really want it to be pretend anymore." I could cry!!

Image via Gareth Cattermole/Getty Images

December 7, 2015 — Ryan Gosling Gives A Rare Interview About His Relationship

While Ryan and Eva have kept their relationship very private, he told Hello! that "I know that I'm with the person I'm supposed to be with" and that literally the only quality he looks for in a woman is "That she's Eva Mendes. There's nothing else I'm looking for." Swoon!

Image via Brad Barket/Getty Images

April 29, 2016 — Ryan Gosling And Eva Mendes Have Their Second Child

Eva Mendes gave birth to her and Ryan's second baby, a daughter named Amada Lee Gosling, in April 2016 — after keeping the pregnancy a secret until it was almost time to deliver! Amada is named after Eva's grandma.

Image via Paul Drinkwater/NBCUniversal via Getty Images

January 8, 2017 — Ryan Gosling Dedicates His La La Land Golden Globe To Eva Mendes' Brother

While accepting his Golden Globe for Best Performance in a Motion Picture – Musical or Comedy, Ryan Gosling made sure to let the world know just how much of a role Eva had played in the process. “I would like to try and thank one person properly, and say that while I was singing and dancing and playing piano,” he says in his speech, “my lady was raising our daughter, pregnant with our second and trying to help her brother with his battle with cancer.”

Eva's brother, Juan Carlos Mendes, had passed away the previous April and Ryan took the opportunity to dedicate the award to him.

Image via Dominique Charriau/Getty Images

February 12, 2020 — Eva Mendes Reveals Ryan Gosling Is A Great Cook

When an Instagram account asked what Eva and Ryan liked to cook, Eva revealed just how amazing Ryan is with food. "Ryan is an amazing chef AND baker," she says in her reply. "For reals. Incredible. No joke. I'm not sure that what I do is cooking. It's more like steaming veggies and juicing and making rice. He really cooks. I survive." Can I get Ryan Gosling to make me a meal sometime?

Image via Frazer Harrison/Getty Images

January 1, 2022 — Ryan Gosling Shares About Their Quarantine Life

“Time, in general, is something I think about a lot now. My kids are growing up so fast I need to keep an eye on the clock in a way I never used to,” Ryan Gosling tells GQ. “I feel like I need more time to process [how much the pandemic played into that]. But [Eva and I] have two kids, so we spend a lot of our time trying to keep them entertained.”

While they enjoyed their time together, Ryan's also candid about the effect of lockdown on their children: “Our kids were at a difficult age not to be able to see other kids and interact with people, even though Eva and I did our best.”

Image via Jaap Buitendijk/Warner Bros. Pictures.

June 2022 — Eva Mendes Embraces The Kenergy

When the world went crazy for every bit of Barbie news, so did Eva Mendes. "So. F. Funny," she says in an Instagram caption sharing the first look at Ryan Gosling's Ken. "So. F. Good. So F excited for you to see this…#Thatsmyken."

"It's a funny photo and he's trying to be funny, so it worked on all levels," she goes on to say on The Talk. "But when I saw it, when he sent it to me from work, I was like, 'Can I please have that underwear? Please, I never ask for anything'...So, anyway, I do have it. I'm wearing it right now."

Via Eva Mendes/Instagram

November 2022 — Eva Mendes Begins Dropping Hints She Married Ryan Gosling

When Eva showed off a new tattoo on her wrist in November of 2022 on Instagram, fans immediately began dissecting its meaning. The tattoo, which reads "de Gosling" (which is similar to Mrs. Gosling) could mean that Ryan Gosling and Eva Mendes are actually married! She went on to tell Today in Australia (via DailyMail) that "Everyone is so welcoming here and my husband Ryan is here, and we are having the best time." 👀

Image via Emma McIntyre/Getty Images for SiriusXM

August 9, 2023 — Ryan Gosling And Eva Mendes Love Family Time

In the midst of crazy release schedules and commitments (not to mention the actors' strike), Ryan Gosling and Eva Mendes always prioritize their family life. "When they are not working, they are all about their girls," a source tells People. "Ryan is such a fun dad. He is goofy and his girls love it." The source continues by saying the family loves to go to the beach or the desert (same TBH).

Image via Warner Bros Pictures.

December 18, 2023 — Eva Mendes Can't Wait For The "I'm Just Ken" Christmas Remix

If the original version of "I'm Just Ken" wasn't good enough, Ryan Gosling is blessing us with a Christmas remix — and Eva Mendes is just as excited as we are. "Ken not wait for this," she says in an Instagram caption.

Image via Jeff Spicer/Getty Images for Warner Bros.

January 13, 2024 — Ryan Gosling Mentions His Family During His Acceptance Speech

At the 2024 Santa Barbra International Film Festival, Ryan Gosling won the Kirk Douglas Award for Excellence in Film — and he totally deserves it! With a career that includes iconic films like La La Land and Barbie, as well as The Notebook, Blade Runner 2049, and Crazy Stupid Love, all kinds of film lovers have gotten to see Ryan's work onscreen. During his acceptance speech, Ryan got choked up talking about how acting allowed him to meet "the girl of [his] dreams."

"I dreamed of one day making movies and now movies have made my life a dream," he says in his speech. "So the way I see it, there's no way I have contributed half as much to cinema as cinema's contributed to me."

Image via Jaap Buitendijk/Warner Bros. Entertainment

January 24, 2024 — Eva Mendes Celebrates Ryan Gosling's Oscar Nomination

After the Oscar nominations were announced January 23, Eva Mendes took to Instagram to celebrate Ryan Gosling's nomination for Best Supporting Actor. "So proud of my man. So much hate when he took on this role," she says alongside screenshots of the first (very negative) reviews of his casting. "So many people trying to shame him for doing it. Despite all the #Notmyken ridicule and articles written about him, he created this completely original, hilarious, heartbreaking, now iconic character and took it all the way to Oscars. So beyond proud to be this Ken’s Barbie."

Image via Caroline McCredie/Getty Image

February 22, 2014 - Eva Mendes Announces Upcoming Children's Book

Yesterday Eva Mendes shared with People that she's penned a children's book named Desi, Mami, and the Never-Ending Worries that'll debut September 17. It's all about a little girl who's always worried that her scary brain is the real monster she's afraid of at night. Through gentle reminders, Desi's mom helps her understand that being afraid is normal and teaches her how not to let scary thoughts control her.

Eva Mendes told People the books is like "a love letter to my kids and yours" because "...Learning how to train our brain to work for us and not against us is easier said than done!" Since we know racing thoughts doesn't just affect adults, we love that Eva is finding a way to share some of her parenting tips with other parents.

Pre-Order Eva Mendes' Children's Book:

Desi, Mami, and the Never-Ending Worriesby Eva Mendes

Image via Eva Mendes/Instagram

March 10, 2024 — Eva Mendes Celebrates Ryan Gosling's Oscars Performance

Eva Mendes celebrated the Oscars on March 10 with a post highlighting Ryan Gosling's performance, and his entire run as Ken! "You took Ken all the way to the Oscar’s, RG," she says on Instagram. "Now come home, we need to put the kids to bed."

We love the way this couple can have fun with each other — and highlight how much teamwork parenthood requires!

Image via Kevin Winter/Getty Images

March 13, 2024 — Ryan Gosling Details How Eva Mendes And Their Daughters Helped Him Prepare For His Oscars Performance

Leave it to Ryan Gosling not to take credit for his amazing Oscars performance. He gushed to People about how Eva Mendes and their daughters helped him make sure his Kenergy truly shined bright. "They are such a huge part of this for me...it was my girl's interest in Barbie and disinterest in Ken that got me into this in the first place. It was beautiful to have them there at the end," he said.

As we all saw, the unmistakable Kenergy was in full force and effect during the Oscars.

Image via Eva Mendes/Instagram

March 26, 2024 — Eva Mendes Says It Was A "No Brainer" To Stay Home With Her Kids

Deciding how to maintain a work-home balance when you have kids is something every parent thinks about, and it turns out that extends to celebs, too! After starring with Ryan Gosling in The Place Beyond The Pines, Eva Mendes decided it was a "no brainer" to stay home with their family since acting can take you all over the world, which the actress revealed in a recent episode of The Today Show. “It was almost just like a non-verbal agreement that it was like, ‘Ok, he’s going to work and I’m going to work, I’m just going to work here,'” she says. She also says she's “so lucky” to “have this time with [their] children.”

“I have never experienced anything like [working with Ryan Gosling]. The way he works, his commitment to his craft, how he wants to make everything as best as it can be, and that means making his co-stars as best as they can be,” she continues. “But unfortunately — or fortunately — there is only one Ryan!"

Image via Eva Mendes/Instagram

April 1, 2024 — Eva Mendes Says Her Daughters Make Everything Better

After losing her brother in 2016, Eva Mendes says she has a "complicated relationship" with the month of April — but that her daughters make it infinitely more bearable. "[April 2] would have been my brother’s birthday," she says on Instagram. "In a couple of weeks from now is the day we lost him…but then, the end of April we got the biggest blessing of all, my little girl was born 8 years ago. I hate you April. But I love you more."

Image via Will Heath/NBC

April 13, 2024 — Ryan Gosling Hosts SNL

During his latest stint hosting SNL, Ryan Gosling did a hilarious sketch about a man who picks up a Cuban accent after getting married to a Cuban woman. Eva Mendes was all over it! "Coño! My Cuban Papi made this Cuban Mami so happy with this!!" Eva wrote on Instagram. "Years of hanging out with my Dad paid off."

Image via Jon Kopaloff/Getty Images

May 1, 2024 — Ryan Gosling Is The Ultimate Support System For Eva Mendes

Eva Mendes is not here for the mom-shamers. She told People (in honor of its 2024 Beautiful Issue) that staying home to focus on Ryan Gosling and her kids was the "easiest decision I've ever made" because she wanted to be there for their formative childhood years.

"When I was 40, it was a big deal for people when I was pregnant, and it wasn't for me," she says. "And then I was 42 and I was pregnant with my second one and people were like, 'Oh my God, you're going to be so tired. That's why people have kids in their 20s.' I was like, that's the most sorry, asinine thing I've ever heard."

"[Ryan supports me] in all the ways I need to be supported," she continues. "He's got me in all the ways."

Check back here for the latest news on Ryan Gosling and Eva Mendes, and don't forget to read up on Taylor Swift And Travis Kelce's Relationship and Tom Holland and Zendaya. :)

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Lead image via Sonia Recchia/Getty Images.

This post has been updated.

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A Creative’s Handbook For Turning Your Hobby Into A Career

Intuit TurboTax
Intuit TurboTax

From fashion to home decor to DIY and family content, our friend Steffy does it all – from the comfort of her home. She has built a loyal following doing what she loves and inspires us through her creativity on so many levels. But overnight success isn’t a thing and she has worked hard over the last decade to get where she is today – running a successful creative business full-time. Thanks to getting help on the tax front with TurboTax and expanding her niche, Steffy shares how she built her online business in this fun reel for creatives looking to do the same!

Turning your hobby into a career can take a little trial and error, a lot of resilience, and some good business sense. TurboTax can help you make your moves count so you can focus on what you do best! Whether TurboTax experts prepare your tax return or you do it yourself, they guarantee their calculations are always 100 percent accurate, or they’ll pay any penalties.

If you’re a creative person looking to take your hobby to the next level, here are tips for getting started and growing your business.

Choose your focus: Before Steffy started focusing on the DIY aspect of her business, her niche was in fashion, mostly vintage fashion, which helped her build a following who loved her aesthetic. “My first big win was I booked a blog a month with a major fashion brand. It was the first time I realized that big companies are paying attention to people on the Internet,” says Steffy. “Over time, working with brands just legitimized what I was doing and made me feel like, yes, this is fun, and yes, this is something that is still a hobby, but also there's a future in it as my business.”

Set clear goals: Define your career goals – actually write them down – and create a roadmap for achieving them. Set short-term and long-term goals that are SMART: specific, measurable, achievable, relevant, and time-bound. Set reasonable dates for achieving those goals and stick to them!

Create a personal brand: Establishing a strong personal brand that feels unique to you and your target audience can help you stand out in a crowded space. Make sure it’s clear what you do from your branding and what services you offer.

Develop a business mindset: Brush up on budgeting, marketing, sales, and customer service to understand how best to monetize your passion. “My first challenge was tax wise,” says Steffy. After getting hit with a big tax bill at the end of year, Steffy realized that she had to pay quarterly taxes as a freelancer to avoid hefty fees. “When you work for yourself, you're thinking you're making all this income, but really a lot of it goes back to the state and the government, and you have to really be on top of that.” TurboTax experts can help you determine all of your deductions as a freelancer and entrepreneur while helping you get your max refund.

Scale wisely: Do you invest in hiring help or do you stay small? That’s a question solopreneurs often struggle with. “I hit a certain point where I realized that I did need help. I'm still working through what that help looks like. I have a part-time employee, but I always grapple with whether I need more hours and more hands on deck,” says Steffy. Balance your creative life by contracting out the responsibilities that take up a lot of your time and that you don’t necessarily enjoy doing. Wearing too many hats can take away from your talents and lead to burnout so get help when you need it, like tax time, but choose wisely where you invest your time and money.

Adapt as you grow: Once you start to gain traction, adjust and adapt your business plan to suit your growing needs. “I was already doing DIY projects behind the scenes, but I just thought, it's not my niche. People won't be interested in this,” says Steffy about transitioning her fashion-focused brand to her other hobbies. “Then I filmed one video of DIY, peel-and-stick wallpaper, and it went viral. That's what made me realize that maybe people do come to me for my fashion, but that my fashion sense trickles down into all aspects of my life, including how I decorate.” That led Steffy to eventually writing a home decor book A Home for Every Season. “It just shifted my business completely,” she says.

Connect with other creatives: Being a solopreneur can be lonely. You have friends and family but they may not understand your business struggles. That’s where a creative community comes in. “A community definitely helps even just to have comradery and bounce ideas off of each other,” says Steffy, who often shares content with other influencers. “We're all on the Internet and then getting together and creating content and sharing it, it definitely helps lift everyone up.”

Consistently show up. Consistency is key to building a following and accomplishing your goals. “The biggest tip I would have is to just get up and do it every day,” says Steffy. “You have to have a strong foundation yourself to grow and just keep coming up with new ideas and trying new things and just showing up, not necessarily every day, but a few times a week, for your audience and trying to inspire them and be creative.”

Photos: Courtesy of Steffy.

Running a business or thinking about starting one? Make your moves count with TurboTax!*

*Experts only available with TurboTax Live. See details at turbotax.com/guarantees

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A "Verity" Movie Is Officially On Its Way

Thanks to Challengers and The Watchers, I can already tell 2024 is going to be a year of shocking movies (and shockingly good movies), and that trend is going to continue thanks to Verity & Colleen Hoover. While It Ends With Us might be the most popular Colleen Hoover book, Verity is arguably the craziest, and The Hollywood Reporter just confirmed that a movie is officially in development! While we wait for more news, browse the Colleen Hoover merch you can wear to opening night ;).

Is there a movie about the book Verity?

Image via Amazon

Yes, a movie based on Colleen Hoover's Verity is officially on the way! The movie's in development at Amazon MGM Studios (the studio behind Florence Pugh's A Good Person and Zendaya's Challengers). Hillary Seitz is currently writing the script for the film, and Eat the Cat's Nick Antosca and Alex Hedlund are producing.

What is Verity about?

Image via Vlada Karpovich/Pexels

In Verity by Colleen Hoover, Lowen Ashleigh is a writer struggling to make ends meet. That is, until she's offered the job of a lifetime by Jeremy, husband to the ultimate it-girl author, Verity Crawford. The thriller writer is no longer able to finish the remaining books in her series, and Jeremy wants Lowen to pick up where she left off. While Lowen is over the moon to step in (both into the job and their huge family estate), a secret manuscript and family secrets lead Lowen to realize Verity's hiding a lot more than she's letting on. B+C editor Haley Sprankle says this is one of the craziest books she's ever read, and I know this is definitely going to be one of the craziest movies we've seen!

Who's in the Verity cast?

Image via Mike Coppola/Jon Kopaloff/Dia Dipasupil/Getty Images

Since the movie is just now in development, we don't have an official Verity cast list yet. But considering It Ends With Us is starring beloved actors like Blake Lively, Justin Baldoni, and Jenny Slate, I'm confident the cast of Verity will feature some incredible names.

Popular fancasts for Verity include You's Victoria Pedretti or The White Lotus' Alexandra Diddario as Lowen, Rosamund Pike or Margot Robbie as Verity, and Shia LaBeouf or Theo James as Jeremy. Without a doubt, the cast of Verity needs to be warm and welcoming at first glance, but also have an unexpected edge that reveals itself as we move through the story.

One Reddit user points out that the characters need to offer "just toxicity but also feigned innocence," and each of these actors do exactly that, which makes them incredible picks for the movie. If Blake wasn't already in It Ends With Us, I know she'd do a great job because she proved her thriller acting chops in A Simple Favor!

When did Verity come out?

Image via Dimitrios Kambouris/Getty Images for TIME

Colleen Hoover self-published Verity in 2018, and in 2021, the book was acquired by Grand Central Publishing. It sold more than one million copies in 2023, and has more than 340 thousand Amazon ratings and over two million Goodreads ratings. Talk about a hit!

What movie is similar to the book Verity?

Image via Lionsgate

If you love thriller books like Verity, then I'd recommend checking out other relationship-centric thrillers like Gone Girl, Rebecca, and A Simple Favor. For period drama fans, I cannot recommend Will Poulter and Lucy Boynton's Why Didn't They Ask Evans enough!

Follow us on TikTok and YouTube for the latest entertainment updates, and check back here for new info on Verity & Colleen Hoover's other books!

Lead image via Amazon.

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Your Perfect Pair Of New Balance Sneakers, Based On Your Vibes

Personal style is personal for a reason. Whatever you wear is a complete reflection of who you are, and this is especially true for what shoes you slip into every day. Everyone’s got their go-to sandals, but sneakers are an entirely different game, I tell ya.

If your fave footwear brand is New Balance and you just so happen to be in the market for some squeaky-clean sneaks, I’ve basically done all the research for you to help you find your perfect pair. This list of the most popular New Balance sneakers details not only each style’s practicality, but their personality, too.

Ahead, find your perfect New Balance sneakers – based on your vibes!

New Balance 9060: The ‘Fit Flexer

If you just can’t resist dressing to the nines every single day, the New Balance 9060s will fit right into your fashionista flair.

These “proudly futuristic” New Balance sneakers deliver on Y2K aesthetics beyond compare. The wider base is reminiscent of Nike Shox – very tech-y and otherworldly. The upper part is made from mesh and suede, supplying a super elevated vibe.

The white and cream white coloration is so easy to pair with most every ‘fit. They’ll match with cargo pants, vintage jeans, or even mini skirts and denim shorts.

Reviewers of the New Balance 9060 are glad they invested in this $150 shoe because it's so versatile.

One reviewer toted the 9060’s for fitting into “all aspects” of their lifestyle. Another said that the arch supports “unreal,” so though they’re more fashion-forward than other New Balance kicks, they’re still uber-comfortable for a range of activities.

New Balance 990: The Thrift Shopper

The New Balance 990s are straight-up dad sneakers to the core, so if you gravitate towards the thrift store (or all things vintage-y), you’ll find that they go swimmingly with most outfits and will stand up to long thrift trips.

While they were originally manufactured for running (and they still are), the 990s scream streetwear to me. They appear more elevated than your average athletic running shoe, thanks to the smooth pigskin and fine mesh.

The inside is fitted with a bouncy FuelCell midsole cushioning, and the shoe is available in 4 different widths. The range!

The New Balance 990s are very similar to the New Balance 993s, which is less performance-based.

New Balance 574 Core: The Weekend Warrior

Whether you're hitting the club or the farmer’s market on the weekends, you want to be comfortable (I mean, who doesn't?). The New Balance 574 Cores are made for the weekend warriors.

New Balance describes this signature shoe as “uncomplicated, rugged, durable, and comfortable.”

Though the 574s are pretty basic, they’re earned themselves icon status. You’re sure to see at least one pair when you go out.

The outer layer is made from suede and mesh materials dotted with 100% recycled polyester details.

New Balance 550: The Sneakerhead

These New Balance sneakers aren’t just black and white. They’re “sea salt” with “gray matter” and “magnet.” So yeah, if you consider yourself overly particular about your sneakers, the New Balance 550s are the shoe for you.

These were revived from the late 80’s and early 90’s then re-released full-time in 2021, and they’ve been a modern fan-favorite ever since.

The flatter soles on these sneaks mean they’re not as practical for running or walking long distances, but since they have a history with basketball, you might be able to rock ‘em on the court. More than anything, they definitely give basketball vibes, which is perfect for any streetwear ensemble.

The mixed materials and chunky approach to the classic New Balance logo give these an unmistakable air.

According to New Balance, these best fit people with an average arch height. The thick sole and cushy ankle padding work the hardest to support your feet, rather than an arched insole.

New Balance 530: The Gym-Goer

The New Balance 530s are giving Erewhon baddie. They’re giving I drink smoothies for breakfast. They’re giving I live and breathe pilates.

The stark white colorway of these sneakers reminds me of the clean girl aesthetic, and they’re so pretty, you may have a hard time getting them dirty.

Though very stylish on the outside, it’s what’s on the inside that counts with the New Balance 530s. They’re fitted with an ample midsole section that cushions and compresses your step.

New Balance Fresh Foam: The 10K Steps A Day-er

For the more athletic among us (hello, hot girl walks!), the New Balance Fresh Foam sneakers are the way to go. They’re designed especially for walking and running, so you can count on them to be comfy.

They have an extra-soft cushioning for a cozy step, and every aspect of the footbed is intended to stabilize the foot.

This shoe especially supports walkers or runners with the tendency to step heel first, a bonus co-signed by the American Podiatric Medical Association – this pair received their Seal of Acceptance.

The upper part of the shoe is made of mesh, so it’s highly breathable, even on hot days. They’re great for high arches, too!

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Images via New Balance.
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