5 Must-DL Apps This Week That Will Legit Make Life Better

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Here's How Often You Should Cut Your Hair, According To Professionals

I’ll admit it — it had been eight months since my last haircut. My hair had lost its shape, my layers were nowhere to be found, and my ends were begging for mercy. Life got busy over the last few months and I was neglecting my haircare like never before.

My hairdresser could immediately see that I was beyond due for a cut and said I needed to get more taken off than I was hoping. I was definitely disappointed — I'd been working on growing out my hair for a while now, and it just felt like my hard work had completely gone to waste. He explained that getting consistent haircuts is the key to growing out healthy and strong hair, rather than letting it grow and grow until it eventually breaks. So let's dig into the top three things you can do to avoid this scenario!

1. Just Get The Dang Haircut

Also avoiding a haircut like I was? You might want to schedule one at your nearest salon. Like my stylist said, when you wait too long between trims like I did, you risk your hair becoming heavy, dull, and lifeless. When the hair is dry or even dead, it’s nearly impossible for it to hold a curl or style, essentially collapsing on you and taking on more and more heat damage all the while. I know the pain of spending time on a blowout only for it to fall minutes later — it’s the worst.

According to Jack, getting a haircut every 10-12 weeks is the best time frame or your ends will pay the price. Between blow-drying, curling, straightening, sun, and weather, our ends get dry and start to break without the proper care. Getting consistent haircuts allows hair to bounce back, shine, and perform the way we want in a healthy way.

2. Leave-In Conditioners Are Your Friend

His top piece of advice to keep your hair looking and feeling hydrated between trims? Invest in conditioning treatments. Jack swears by the Olaplex conditioning system, specifically the No 3 Hair Perfector. Made with patented OLAPLEX Bond Building Technology™, this conditioning treatment repairs and prevents damage in as little as three minutes. No 3 promises to reduce breakage and visibly strengthen hair, so it’s the perfect assistance to keep ends fresh between cuts. Another conditioning treatments I’ve used and loved for years is the Moroccanoil Intense Hydrating Mask, which is designed to restore moisture, elasticity, and shine to dry hair.

3. Switch Up Your Shampoos

Switching shampoos frequently is a pretty hot tip that I honestly hadn't thought of. Our hair gets used to the same products and grows tired of them, resulting in lackluster locks. Jack’s advice is to switch brands after finishing every bottle of shampoo to bring life back to your hair. Have two brands that you’re loyal to? Even switching back and forth between them after every bottle should make a big difference in your hair. I’m a huge fan of the R+Co Dallas Biotin Thickening Shampoo, which makes my hair look thick and full, as well as the Moroccanoil Hydrating Shampoo, which is so hydrating and gives so much shine.

In the end, navigating your back-and-forth relationship with haircuts often feels like a rollercoaster ride between wanting that fresh look and cringing at the receipt. Luckily, by using conditioning treatments and switching up your products,, you can keep your locks healthy, shiny, and full of life between trims. But take a newly learned lesson out of my book: don't let your ends pay the price for procrastination and just book the haircut.