When you鈥檙e a person of color, buying makeup can be a challenge and a half. Sure there are loads and loads of shades out there, but which ones are right for your skin tone and won鈥檛 make you look ashy or washed out? That鈥檚 where this amazing app, Cocoa Swatches, comes in.


Cocoa Swatches combines makeup swatches, product comparisons, beauty tutorials, makeup inspiration and a discussion board in one handy dandy, portable app that takes a lot of the stress 鈥 and the trial and error 鈥 out of shopping for makeup.

The enterprise began as an Instagram account where founder Okunne Okwudiafor would post and repost makeup swatches on darker skin complexions. Her follower account quickly blossomed, and Okunne decided to turn Cocoa Swatches into a brand鈥 and then an app (which is available for free on iOS and Android devices).


鈥淎s I began to learn more and more about the beauty world, it became clear that many beauty brands make it difficult for women of color, especially women with darker complexions, to make accurate purchasing decisions,鈥 Okunne writes on the Cocoa Swatches site. 鈥淭he Cocoa Swatches app is the makeup bestie you can carry in your pocket. It will help you make informed makeup purchases and let you in on what鈥檚 really good with the makeup industry.鈥

Cocoa Swatches. Helping darker-skinned girls shop for makeup, one swatch at a time.

Do you use an app to help you pick out makeup? Tell us which @BritandCo!

(h/t BuzzFeed. Photos via @CocoaSwatches + Cocoa Swatches)