When we put our makeup on every morning we鈥檙e obviously hoping that it鈥檒l help us look flawless IRL. We also hope that it will stay on for more than an hour after we leave the house. But if we鈥檙e being totally honest, what we really want is for our flawless foundation application to shine through in our selfie taking. Because we live in 2015 and that is life now. Whether you鈥檙e Snapchatting, Instagramming or Perescoping, it鈥檚 important that your camera phone does your beauty routine justice. And lucky for us, it looks as thoughCoverGirl聽is already one step ahead of us.


The cosmetic brand already tests how their foundation performs under lighting situations like聽fluorescents and harsh sunlight, but now they鈥檙e also working to make sure it looks good through your camera phone. This isn鈥檛 CoverGirl鈥檚 first foray into makeup for millennials. Earlier this year they released聽Outlast Stay Luminous, which went through 43 different versions until it looked perfect through testers鈥 iPhones.

Sarah Vickery, CoverGirl鈥檚 principal scientist tells the New York Times, 鈥淲e鈥檝e got one type of consumer who is constantly taking pictures, and what really matters to her and her social group is how she looks in a selfie. It鈥檚 something we really have to pay attention to.鈥 According to the NYT, CoverGirl isn鈥檛 the only brand adding camera phones to their testing process. Smashbox created a life-size light box they called the 鈥淔lashbox,鈥 which tested how its makeup responded to different lighting conditions, one of which was selfies. Avon also introduced its聽Ultracolor Bold lipstick last year that is designed to be true to the color you see on the packaging when it鈥檚 on your lips 鈥 and on camera. Watch our social media, it looks like our selfies are about to be launched to a whole new level.

Do you ever struggle with making your makeup look good in your selfies? Share with us in the comments below.