What?! Purple Hair Is the Most Searched Shade of 2015
There’s been a lot of hair dyeing trends in 2015 — everything from glass dyeing to colombré to superhero hair. Heck, color chameleon Kylie Jenner alone has launched about a hundred of ’em. Oftentimes, before someone commits to an appointment at a hair salon or goes out to buy any dye to DIY it at home, they Google the color they like. Compiling all their data on what people have searched for this year, Google has released their first ever beauty trends report. According to the trend report, there are color that are seasonal hits, but some other shades that are “sustained risers” throughout the year. Basically these shades are rockstars all year round. Of course, there’s going to the classics on this list, like balayage, ash blonde, ombre (which still is the number one searched hair dyeing trend to-date) and platinum — but the surprising shade that has beaten out the rest is PURPLE hair. Yes, like unicorn hair.
The report compared the purple and silver hair trends, and while purple as a hair color is still more concentrated on the west coast and silver hair is pretty commonly searched nationwide, purple is still the clear winner. The top five purple hair tutorials on YouTube have collectively garnered 10.1 million views while silver hair tutorials have only logged 6.9 million views. Who can we thank for popularizing the violet hair trend? Katy Perry is the top celeb associated with the shade but Lauren Conrad and Nicole Richie both played their part as well.
The trend report also revealed a lot of other pretty cool insights on both male and female hair trends. In case you didn’t know, braids are back. But not all braids — fishtail braids are definitely on their way out again after having a resurgence in popularity in 2014. Now, it’s all about the box braid, dutch braid, halo braid and goddess braids. Also, short hairstyles are really in right now. “Short cuts” was the number one search hair cut term with 105 percent growth from last year.
What do you think of purple hair? Tell us in the comments below!