Hailey Bieber & Selena Gomez Drama May Have Kept Rhode Out Of Sephora

On January 29, 2025, Puckreported that Rhode is making big moves this year. Rhode is obviously a viral favorite in the beauty brand world, and Puckreported there were rumors of Rhode at Sephora for months. While it still hasn't happened yet, now sources shared with Puck that Rhode is actually hitting Sephora stores sometime this year.

It's no secret that Rhode and Rare Beauty would be direct competitors outside of any interpersonal beef between the two founders. Still, a source toldPuck, “If it’s the right business decision, Sephora will navigate the drama." And even more, a "high-level" source close to Sephora shared with Puckthat Selena is "definitely" the reason Rhode hasn't hit Sephora yet.

Puck isn't the only outlet reporting this news either — on January 30, 2025, Crazy Days & Nights shared a blind item (pieces of celebrity gossip anonymously submitted, often by sources close to the subjects in some capacity) that's allegedly about the resurgence of Hailey and Selena's feud. The post reads:

This getting very rich A list celebrity nepo baby (in name only) showed off the power her brand has by getting an industry giant to cave to our celebrity. They had been blocking her ascent because of the A- list singer turned A- list actress/producer.

The "nepo baby" in question? Hailey Bieber. And that "A- list singer turned A- list actress/producer"? Selena Gomez. If it's really true that Selena was "blocking" Hailey from Sephora, then that would further corroborate Puck's reporting. Whatever the case, we're definitely keeping an eye out for more updates on this — especially if it means we can get a peptide lip treatment in stores soon!