Low-key beauty babes can now be part of the lush lash trend without the fuss of dramatic extensions. The micro-pigmentation eyelash enhancement is a subtle way to define your eye without the bold look or maintenance associated with a full set of extensions. The treatment will thicken up the appearance of your lashes and provide a flattering color contrast to make your eyes look naturally brighter.

“This kind of lash enhancement, which I have offered for six months, is making a resurgence since many people want to look their best without having a lot of makeup on,” according to Kendra Bay, owner of NYC-based Better Brows & Beauty. “We achieve a natural look that gives you fuller-looking eyelashes without the annoyance of regular touch-ups,” she explains. 

Instead of applying additional fringe, a pro (who should be certified through the Society of Permanent Cosmetic Professionals) applies dye to the lash line. “This technique involves placing dots of pigment between the lashes, as opposed to on top of the lash line,” Bay says. Customized pigments are mixed to complement the client’s eye color (think purple and brown to flatter blue and green eyes). Though it might sound similar to having permanent eyeliner tattooed, it’s not. This enhancement never involves adding a fluid line of pigment (like permanent liner), which can end up looking heavy and closing off the eye.

The service, which costs around $750 and lasts an hour and a half, begins by cleansing the lash line and applying a numbing cream. “Make sure that the professional uses anesthetics that are pH balanced so they won’t harm the eye,” Bay recommends. The eyes remain closed while a digital machine implants the pigment. After, the lash line might be a bit drier than usual, but after four weeks, the area will be fully healed. In the end, you’ll be left with eyelashes that look extra plump and lush, and pair perfectly with a toned-down makeup look.

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(Photos via Getty + Kendra Bay)