What do Misty Copeland, Kelley O鈥橦ara, Brianna Cope and Lindsey Vonn have in common? Well, aside from being world-class athletes and general badasses, they鈥檙e also the stars of聽Under Armour鈥檚 new sports bra campaign. The athletic-wear giant just launched a series of ads featuring the principal ballerina, U.S. Women鈥檚 World Cup聽team defender, surfer and alpine skier in their latest line, The Armour Bra Collection.聽The ads聽juxtapose faint words聽of fear and insecurity with bold statements of strength.


The collection comes in three categories: one for low-impact activities like yoga and balance聽training, one for mid-impact workouts like weight training and cycling and one for high-impact aerobic exercises like running and rigorous team聽sports.


Ranging in size from 32A to 38DD, the bras run from $25 to $55. The high-impact version features gel-lined straps, a mesh back panel and hook-and-eye back closure, similar to a regular bra.


Promising a 鈥渟leek, second-skin compression fit for relentless, locked-in support,鈥 the line is built for stretch and comfort, with Under Armour鈥檚 signature fabrics helping wick away sweat while keeping everything in place.


According to Racked, the brand鈥檚 senior VP of brand marketing, Adrienne Lofton, called the聽ads the 鈥渟econd chapter鈥 to the brand鈥檚 鈥淚 Will What I Want鈥 series, the first installment of which featured Misty Copeland and Gisele B眉ndchen. As Lofton聽told Women鈥檚 Wear Daily,聽鈥淪ports bra campaigns can be pretty vanilla, but this will be about crushing your workout and your life.鈥

What do you think of the new line? Share in the comment section below.