You’ll Be Stunned by How Short Pumpkin Spice Season Actually Is
When you think of pumpkin, Thanksgiving pie is probably the first thing that comes to mind. Well, that and pumpkin spice lattes. With all the craze over pumpkin spice everything — from coffee to cookies to even hair color (yes, pumpkin spice is a hair color) — you’d think sales would be booming well into December. But according to recent data from Square Analytics, pumpkin spice food-related sales start to decline as early as November. Guess we’ve already moved onto other holiday drinks, like the Holiday Spice Flat White at Starbucks. Sorry, PSL. We still love you. We just want to see what else is out there.
Square found that sales of pumpkin and pumpkin spice-related items peak in October and decline a whopping 30% in November. Pumpkin flavor and pumpkin spice season is mainly from September to November, picking up a latte steam in August. From August to October 2015, sales of pumpkin spice food-related items in the U.S. increased 1,200%.
During peak pumpkin spice season in October, the pumpkin spice latte was the most popular item in coffee shops and bakeries. Coming in second was pumpkin bread at bakeries, followed by pumpkin hot chocolate in coffee shops. Pumpkin pie lattes were third.
In bars, pumpkin ale was the most popular pumpkin drink, and at food trucks, pumpkin pie reigned supreme.
Do you buy pumpkin-flavored food and drinks in November and December? Tell us @britandco!
(Photos via Square Analytics + Starbucks)