Let鈥檚 be honest: Headphones are just as much about aesthetics as they are about audio. Today we see trends for聽blinged-out headphones, DIY hacks for remixing your headphones and聽headphones designed by Chanel, but let鈥檚 bring it all back to the beginning. That鈥檚 right, styling buds first catapulted into the audio juggernaut that we鈥檙e boppin鈥 around in today聽thanks to the high design, high performance聽Beats by Dre. In fact, Beats by Dre still command about 62% of the market for headphones costing more than $100. But if you ask true audiophiles, the headphones鈥 sound quality are shoddy at best (unless you consider the bass), and they are generally considered overpriced.

But move over headphones. There鈥檚 an earbud in town with major design swagger and major sound swagger to back up their stunning good looks. Basically, these buds walk the walk and talk the talk.

Ousted Beats by Dre co-founder Steve Lamar is banking that bold design will distinguish聽Roam,聽his new audio brand, from the rest in the now-saturated market. The company鈥檚 first product, Roam Ropes, is hoping to do for earbuds what Beats by Dre did for headphones 鈥 make them fashion statements and status symbols.

Roam Ropes are designed to dangle around your neck like a pair of regular headphones when not in use, because they don鈥檛 need to be tethered to a smartphone聽to work.

They connect through Bluetooth and have a six-hour battery life. Roam even offers an app, Roam EQ, that allows you to personalize your listening experience by creating custom sound settings to save and share with friends.

Roam Ropes currently come in two colors, a standard graphite/black and a graphite/orange developed in partnership with Stand Up to Cancer.

Roam says the functional design is as good as the sound quality is, but we鈥檒l let you be the judge of that. Roam Ropes are available for pre-order for $300.

What do you think about Roam Ropes? Would you shell out $300 for a pair? Sound off in the comments.聽

(h/t聽Fast Company)