If you have a side hustle you love and you’re looking to take it to the next level, make sure to enroll in our new online class, How to Sell at Craft Fairs. Jewelry designer Katie Dean is here to teach you how to be a rockstar at your next craft fair, all based on her personal experience of starting her own jewelry line, Katie Dean Jewelry.
After navigating through the first couple of years of running her first business, Katie was finding that her online sales were inconsistent and she was struggling to find new customers. That’s when she started participating in craft fairs as a way to increase income. After her first fair, she started to see a steady increase in direct sales, website traffic, online orders and social followers. And now she wants to share how she paved the way for YOU. What’s more, enroll in the class today and you’ll receive a 20% off promo code to use toward new jewelry at Katie Dean Jewelry.
In Katie’s class, How to Sell at Craft Fairs, you’ll learn how to:
- Use craft fair markets to help increase traffic and sales to your online business.
- Price, package and prep your best-selling products for fair day.
- Design an attractive fair display and engage with customers.
At the end of this class, you’ll be confident in selling at any craft fair around the nation. You’ll be reeling in new customers and exceeding all of your business goals before you know it, thanks to the craft fair markets that have made Katie’s business a success!
If you’re looking to take your online business to the next level, make sure to purchase this awesome class today. Once you purchase, the class video is yours forever. You can watch at your own pace and reference it whenever you need a refresher.
If you’re interested in starting a business, you might also want to check out our Start Your First Creative Business Online Class to learn the ins-and-outs of launching your first business, or get pro-tips from a financial coach with our new Money Management for Your Small Business Online Class. Both are available right here, right now.
Not ready to take the plunge quite yet? Try out one of our FREE classes!
Getting the word out about your brand takes time, drive, and ingenuity. And it doesn't come easy for many entrepreneurs. As part of our collaboration with Office Depot, we're chatting with Selfmade alum Taylor Morgan McPherson, founder of Sustainable Sparkle Bar, about ways in which she scored press as a solo startup brand and what she learned from Selfmade to take her brand marketing up a notch.
B + C: How did you know Sustainable Sparkle Bar was your business to start?
Glitter has always been my thing, so when I started my event company I decided to make it my niche. I started telling people I threw glitter-themed parties where people would get sparkled with glitter body art and makeup. Six months after that I applied to my first festival and to work with SUR restaurant in West Hollywood.
B + C: What's one strategy that's helped you start your business?
I honestly can't say that I've had a specific strategy that I've followed when it comes to getting my business off the ground. I have a PR background so I was just constantly pitching new business and posting on social media.
B + C: What's the biggest challenge you face as a small business owner?
I would say creating a stable income and revenue stream. With a seasonal, event-based business it can be very up and down.
B + C: What was your most valuable takeaway from Selfmade?
The relationships I made and the push to start an email database.
B + C: How do you stay motivated?
I love what I do and I believe in myself 100%. Staying motivated isn't the hard part. Pushing myself to do the work and staying accountable is the hard part.
B + C: What's your best organizational tip? Do you use any apps that help you manage your business?
I keep multiple to-do lists, hand-written and digital. I also tell clients and partners that I will have something to them by a certain time or day so I have to stick to it.
B + C: What's one piece of advice you would give to female entrepreneurs on the brink of starting?
Just do it, take the leap. And don't worry about what anyone else says to thinks.
B + C: Who inspires you in the entrepreneurial space?
Issa Rae, I'm so inspired by everything that she's created being a creative and a black woman. It's my dream to have my own show one day based on my life and where I give advice and talk about the world. She's doing it and making people laugh and giving people joy. And it's based in LA. Watching Insecure only further cemented my dreams of wanting to live in LA.
B + C: How did you hear about the Office Depot scholarship?
One of my friends that I met through Camp No Counselors saw an IG ad for it and nominated me.
B + C: What has receiving the scholarship to Selfmade done to help you start/grow your business?
It's completely helped me level up and take my business to another level. Selfmade helped me host my first virtual event and taught me how to set up my website to sell tickets to events and get RSVPs.
B + C: How have Office Depot services or products helped you accomplish more in your business?
I got new cards to send in all of my orders with my discount code on them. I also bought a really cool 4K camera that I now use for my social media.
Thanks Taylor! You really know how to sparkle. We love her colorful, creative vibe. You can follow Sustainable Sparkle Bar on Instagram @sustainablesparklebar.
Let Office Depot OfficeMax help you stand out in the crowd. From signs, posters & banners to promote your business, to marketing materials to keep your customers informed, Office Depot OfficeMax offers a full suite of business services & solutions to help you & your business get noticed.
Head to Office Depot's Selfmade page to check out even more amazing business resources (and discounts!) to help you accomplish more on your entrepreneurial journey. These offers are available for a limited time only, so be sure to take advantage of all this goodness while supplies last. Want to join the next Selfmade cohort this summer? Check out all of the scholarship details right here.