Forget Kylie Jenner’s (potentially overpriced) lip kits or even that notorious rainbow highlighter — brow gel is the next big beauty craze. And not just any brow gel: Glossier’s Boy Brow Gel ($16).

boy brow product

Part of the Phase 2 collection we reported on back in March, the beeswax and carnauba wax-based product, which claims to thicken, fill and groom your brows all in one, caused a complete and utter frenzy when it launched in October — in fact, Refinery29 has confirmed with the company itself that in the five months that followed, it amassed a — get this — 10,000 person waiting list.

gloss brow 2

Holy. Crap! Just what the heck is in this stuff that makes it so covet-worthy, anyway? Well, for starters, it’s inspired by the flexible hold of a hair pomade, meaning it gives you some stick without being… sticky. It comes in three colors, so you can match it to your natural brows (a very Lucy Hale-approved move), and the tapered brush is meant to give you full control.

With that many people on board, we think it’s gotta’ have some serious merit, right? Back in stock for the moment (we JUST snagged ours), we’ve got a sneaking suspicion this guy just might disappear before you know it, so you might want to do the same — just sayin.’

Would you sign up for a waiting list to get the beauty product of your dreams? Let us know over @BritandCo!

(h/t Refinery29, photos via @glossier and Glossier)