In a totally upsetting turn of events, Google has just announced the end of Reader. While we can’t possibly fathom who, what, why, or how this was decided, we’re anxious for an equally robust and clean alternative. Here are 6 options that just might fit the bill. (For even more alternatives, head to!)

1. Feedly (Free for iOS, Android, Web): Feedly takes your favorite things about Google Reader (the ability to subscribe to specific urls or topics) and serves up so much more. In addition to acting as a reader, Feedly offers up a menu of featured sites and blogs, with categories ranging from design to politics and everything in between. The interface is a nice combo of well-designed and easy to read. Our favorite feature is definitely “Save for Later” which lets you… save articles for later ;)

2. Flipboard (Free for iOS, Android): Described as a social magazine, Flipboard is all about discovering and sharing content from blogs and websites you want to follow as well as your social media feeds. Subscribe to categories like DIY or Design and flip through the latest and greatest articles. Sync up your Facebook account and read your newsfeed like a series of articles.

3. Pulse (Free for iOS, Android, Web): Like Flipboard, Pulse serves up a gorgeous interface for scrolling and swiping through all the sites and topics you choose to follow. The home screen is totally customizable, allowing you to reorder your feed as you see fit. It’s definitely worth taking a few minutes to create the perfect reading experience for you. Our favorite feature? You can send saved stories right to Evernote!

4. Reeder ($2.99 for iPhone, $4.99 for iPad, $4.99 for Mac): At a glance, Reeder looks a lot like Mac mail. It’s an RSS reader that feels much more like an OS X experience than anything else we’ve seen. It is segmented into three panes: the RSS feed column, title and excerpts column, and the main content area. It’s easy to scroll through articles while seeing new ones come in, and it’s super easy to share to Twitter, Pintereset, Evernote, and more.

5. Taptu (Free for iOS, Android, Blackberry, Web): With the tagline “DJ Your News,” Taptu is all about the customizable feed experience. Like Flipboard and Pulse, Taptu serves up a visual interface for scrolling through your favorite feeds, and lets you add Twitter and Facebook feeds. Like Google Reader, it’s super easy to build your own stream from scratch, using your favorite urls and topics.

6. Netvibes (Free): Last on the list, we’ve got NetVibes! NetVibes is a dashboard for basically everything online. Monitor all of your apps, feeds, Tweets, and more all in once place. In terms of acting as a replacement for Reader, Netvibes has made it ridiculously easy to migrate all of your RSS feeds from Reader to Netvibes making it a pretty instant win for those addicted to Reader.

Are you a Google Reader user? If so, what alternative will you turn to? If not, how do you read your favorite feeds? Talk to us in the comments below.