How To Optimize Your Cash Flow As A Small Business Owner

Theresa Gonzalez
Oct 17, 2023
optimize cash flow

In our series Selfmade U, we’ll tackle the most common questions and pain points that come up for business owners with tips and tricks from Selfmade, a virtual business coaching program, founded by Brit + Co founder Brit Morin and sponsored by Office Depot OfficeMax. We’ll hear from Selfmade members and business coaches on what it takes to run a successful business and make it as an entrepreneur.

Creativity drives our passion but optimizing cash flow is what makes a small business succeed. According to a U.S. Bank study, 82 percent of businesses fail because owners didn’t manage cash flow properly, or didn’t understand how cash flow works.

“Cash flow refers to the money going in and out of your business, including the cash that comes from sales, investments, and loans as well as the cash that goes out to pay expenses, suppliers, and lenders,” says Selfmade coach Bex Moxley in her workshop Optimizing Cash Flow as a Small Business Owner. “It is not your profit. It’s not about the value or worth of your business. It’s literally managing the day to day money aspect of your business.”

When Imani Schectman decided to leave her career in arts and education to become a full-time artist in New York City, she found it difficult to access startup resources and secure capital. “There was no centralized location, physically and virtually, where businesses could sell their products and services, access resources, and be a part of a supportive community,” she says.

Imani decided to build one herself. After a successful pop-up event connecting BIPOC artists and entrepreneurs, she found that she was on to something and launched Open Market in 2020. Open Market is a socially responsible marketplace that supports BIPOC creative founders, “making it easy for customers to find brands that align with the initiatives they care about, like social justice, equity, sustainability, and renewable wages,” says Imani.

Imani received an Office Depot OfficeMax scholarship to Selfmade to help her expand her community and grow Open Market. “I think it’s great to have one-on-one time with the Selfmade coaches and ask targeted questions to someone who has business knowledge,” she says. “I appreciate the vulnerability and transparency within the Selfmade community.”

Imani has the challenge of ensuring Open Market is successful while uplifting the more than 25 brands in her community. “I’ve had to be very scrappy and I’ve had to ask for things,” she says. Securing grants, getting involved in accelerators, and applying for scholarships like the Office Depot scholarship to Selfmade has helped her build her business sustainably.

“It’s important to me that Open Market is not about me getting rich quick,” says Imani. “It's really about the community. I want this to be a solution for business owners, especially founders of color, who generally don't have access to capital.”

Here are seven tips for optimizing your cash flow as a business owner:

1. Create a Cash Flow Statement: This financial statement tracks the movement of cash in and out of your business. “You don’t have to have big fancy spreadsheets like a massive company. You can make it small and usable for you,” says Moxley. Moxley suggests tracking monthly or quarterly. “This is about really staying on top of it. You may realize you don’t need some expenses, for example, subscriptions. It really helps to look at those costs.”

2. Make It Easier to Pay You: Make the most of cash flow management tools and digital payment systems that allows customers to make online payments easily, and offer incentives for paying early. Make sure to send invoices on time and follow up on overdue payments too.

3. Negotiate Payment Terms: Build relationships with suppliers and ask if longer payment terms are possible. Take advantage of vendor discounts for early payments too.

4. Avoid Overstocking and Understocking: Get a good sense of customer demand by tracking slow- and fast-moving inventory. You’ll reduce your carrying costs if your inventory is managed more accurately.

5. Keep Expenses Under Control: Regularly check in on your business expenses and find areas where you can reduce costs without skimping on quality. Look for cost-saving opportunities like renegotiating with suppliers or exploring alternative vendors.

6. Create an Emergency Fund: Build a cash reserve to buffer against unexpected expenses or slow seasons. Set aside a portion of your profits to ensure you have a financial cushion when times are lean.

7. Explore Financing Options: This could include business lines of credit or small business loans. Look at the terms, interest rates, and fees associated with each option to choose the one that works best for your business.

“I think it’s important for founders to say, it won’t always be like this. I won’t always have to be scrappy and lean,” says Imani. “But right now, we’re building the business and it’s important to keep cash flow coming in.”

Imani was the third place pitch winner in the Selfmade’s spring 2023 pitch competition, where she earned a $2,000 Office Depot® OfficeMax® merchandise card to help her build business. “So far, I’ve purchased an Epson EcoTank printer because one of our pillars is sustainability.”

Imani uses the printer to print out marketing materials for pop-up events like one she had this summer for Juneteenth. “For the most part we’ve been grassroots, sweat equity, telling everyone, going everywhere, posting, and using our vendors as influencers. I had one person reach out to me about printing and because I had my EcoTank I was like ‘Absolutely.’ I can help.”

To learn more about growing your business, sign up for the !

Illustrated by Daniela Jordan-Villaveces

Getting the word out about your business can help solve some of your cash flow problems. With each new customer, there’s the potential for new and repeat sales. Make a good first impression with business cards & build the business pitch of your dreams with custom presentations. Office Depot OfficeMax can help you organize & save time with a suite of business services & solutions to help you accomplish more.

Mandy Teefey’s Go-To Hack Will Make Social Media Suck Less

We all have big feelings. And thanks to social media and rising levels of anxiety, those feelings, well, feel bigger than ever. That’s exactly where resources like Wondermind come in. The self-proclaimed “mental health ecosystem” is all about exploring, discussing, and navigating our emotions together. This Mental Health Awareness Month, Wondermind wants you to live your mental health journey in community because Mandy Teefey, who co-founded the company with daughter Selena Gomez, knows what it’s like to walk that journey alone.

Image via Wondermind

“As I went through a very long journey of finding I did have a mental health diagnosis — and then I was misdiagnosed and then I had to go through that — I was blessed to have the resources to do that,” Teefey, who received an ADHD and trauma diagnosis after a 20-year bipolar misdiagnosis, says. “Whenever I started my journey of discovering what mental condition I had…I didn't have anybody to lean into or explain the way I was feeling.”

While these personal experiences helped Teefey better understand mental health, it wasn’t until she produced Netflix’s 2017 series 13 Reasons Whythat she saw just how far the mental health conversation goes. The hit show went viral almost as soon as it aired because of its realistic depiction of mental health and all the aftershocks of trauma.

“After we did 13 Reasons Why and saw the reaction and the need for that support, me and Selena were trying to really figure out what could be next,” Teefey says. “Everybody was releasing things [at] different times. It's like you have to have 12 apps to have a program, and then remember to use them all. So that's when we decided to create a mental fitness ecosystem. So it's all-encompassing, but there's something for everyone.”

“We're not a medicinal company [but] we do have an advisory committee that oversees everything that we do,” Teefey continues. “We're technically not doctors, but we are for everyone when it comes to feelings. Everybody has feelings and they can go to our content hub and just kind of explore that for a while.”

Image via Brit + Co

Admittedly, that exploration bit is pretty fun. The articles are inspiring, and the worksheets (which are each created by an expert) are incredibly helpful. Seeing every program, article, and podcast episode feels like an opportunity to start fresh, but once you have all the ideas in front of you, what do you actually do? Teefey recommends journaling, even if it’s just a sentence every day. (She also loves watching journaling videos from Planning Annie: “Anytime I'm feeling sad or like a little unmotivated, I put her on.”)

Journaling every day, even if your entries are short, allows you to track your mood over an extended period of time. If you notice a consistent sadness, for example, it could be a sign it’s time to check in with your doctor. Plus, journaling can help prepare you for the conversations mental health appointments bring up.

“Sometimes if you go into a therapy session and you're not really settled or concrete in who you are and what may be going on, you might go through what I went through, which is being misdiagnosed,” Teefey says. “It's more important for you to know who you are and what you need prior to going in. So you can give that to them instead of them guessing and working around that process with you.”

Image via Brit + Co

Establishing a consistent routine can help decrease your stress, whether you’re eating the same breakfast every day, or you stick to a tried and true skincare regimen like Sydney Sweeney’s Cassie does on Euphoria. I immediately thought of this teen drama when Mandy Teefey mentioned how important her 4 a.m. routine is. But while Cassie spends time doing her skincare and makeup, Teefey spends time nurturing her soul.

“If I don't have [that routine], I'm usually really off kilter,” she says. “So I get up at 4 when everyone's still asleep, and I found that time could be about me, and I'm not taking it away from anybody. And so that's really what helped me be more grounded throughout the day.”

I can attest that my own quiet time in the morning is vital for a successful day — as is knowing what my boundaries need to be. Because honestly, boundaries can change daily! Teefey and I both acknowledge we have to stay away from sad music to protect our mental health, and she also recommends staying off social media when you feel your mental health struggling.

“I can go three days without looking at social media and then when I go on there, I start having anxiety because I'm like, ‘Oh my gosh, I haven't liked this person. I haven't even liked our own pictures [for] Wondermind.’ And then I start feeling guilty,” she says. “There's just some kind of [expectation] to do social media and you really don't. Not everybody needs to know everything, you know? There's beauty in privacy.”

Even Selena Gomez admitted at the 2024 Time100 Summit that taking time off Instagram "was the most rewarding gift I gave myself."

Image via Brit + Co

The idea of staying off social media is way easier said than done (speaking from first hand experience here). If you feel like you’re drowning in engagement announcements, anxiety-inducing news, and FOMO, Teefey recommends keeping tabs on your reactions to gauge when it’s time to take a serious break.

“If it invokes any emotion that is a negative emotion, I [know] it's not worth being angry about, it's not worth losing sleep about,” she says. “It just feels like there's an unintentional taunting on social media and, ‘Wait a minute, is that about me?’ You don't know this person and then you start running with all this stuff in your mind.”

Like every area of life, social media is all about balance, and if you’re looking to unplug while still staying informed, Mandy Teefey recommends bringing a journal with you when doing your morning news scroll — that way, you can process emotions while keeping tabs on what’s happening. “If anything evokes emotion, I'm meditating during the quiet time,” she says.

Studies have found journaling can help decrease your anxiety, and that it can help you break obsessive thought cycles. And while you’re the only one who can process your thoughts and emotions, it’s important not to isolate yourself from your community — especially when you’re struggling. “You gotta build trust and you gotta build the boundary of who you volunteer [your] help to,” she says.

When it comes to her own daughters, Mandy Teefey knows it’s a process. “You have to work with them and meet them where they're at, and then see the help they need and don't assume [they’re going through] what you went through,” she says. “You've got to really understand them to be able to give that advice.”

Image via Natalie Rhea

In her own life, Mandy Teefey got to experience building that trust first-hand with Selena Gomez! “One time it was very, very cold in California and me and Selena were on the opposite sides of the pool,” she says. “We were in sweats and she says, ‘Do you trust me?’ And I went, ‘Yeah.’ And she goes ‘Okay, if you trust me, on three, we're gonna jump in this ice cold pool.’”

While Teefey wasn’t convinced, she trusted Gomez, and they both ended up in the freezing cold water! Which is both a funny story and a fond memory: “We couldn't get out of the pool because [our clothes were] so heavy. It was madness!”

“There's a lot of things I know my daughters don't tell me and that's their right,” she continues. “It's so sensitive between teenagers — especially teenagers — and their parents. They're going through that phase and they don't want to be around them and they don't wanna tell them things. It's definitely not easy but maybe put some feelers out there and just make sure that they know you're there and make it okay to have these conversations.”

Thanks to all this actionable advice, we know that Mental Health Awareness month isn’t limited to TikTok videos or Instagram posts we can reshare. There are real tips we can use to take care of ourselves — and a place to go when we need a boost.

Watch Our Full Interview With Mandy Teefey Here!

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Wondermind Co-Founder Mandy Teefey Helps Us Navigate Big Feelings For Mental Health Awareness Month

If you're struggling with your mental health, check in with your doctor or check out the mental health resources Wondermind offers. You can also use Psychology Today to find a therapist near you.

Lead image via Getty

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George And Amal Clooney's Courtship Included...Letters From His Dog?

George and Amal Clooney are one of the celebrity couples I’d personally be upset over if they ever break up. Like...my heart just wouldn’t be able to handle it because their love story is one for the books — not to mention all the power couple fashion moments we'd miss out on!

I was introduced to George Clooney’s work via Quentin Tarantino’s movieFrom Dusk ‘Til Dawn (thanks, dad) and have always found him to be a force of nature, but I didn’t take him for the ‘settling down’ type. Imagine my surprise when the man who once claimed he’d never get married eventually found himself smitten with Amal Alamuddin, an intelligent Human Rights Lawyer.

Since their fateful first meeting at George’s home years ago, the two have gone on to get married, have children, and even established the Clooney Foundation for Justice together. If you can’t get enough of their relationship either, here’s a full timeline of their love story!

George and Amal Clooney's Full Relationship Timeline

Image via Andrew Goodman/Getty Images for Celebrity Fight Night

July 2013: George And Amal Clooney’s First Introduction

In 2018, George sat down with David Letterman on My Next Guest Needs No Introduction to recount various moments from his life, including when he first met Amal. He remembers being at home at Lake Como when one of his friends asked if they could bring a plus one with them.

To make things even wilder, his own agent let him know his bachelor days would soon be over. “I got a call from my agent who called and said, ‘I met this woman who’s coming to your house who you’re gonna marry,’” he said.

Once he met Amal and began talking to her, it was apparent they had chemistry that resulted in them exchanging emails. George told The Hollywood Reporter, “I thought she was beautiful, and I thought she was funny and obviously smart…Then she sent some pictures from when she was here, and we were writing each other, emailing, talking, mostly about what was going on in each other’s lives, and over a period of time it became clear we were more than just friends.”

I’m being dramatic, but I think this dispels the idea that it’s impossible to find love if you don’t leave home.

Image via Cindy Ord/Getty Images

October 2013: George and Amal Have Their First Date

George also told The Hollywood Reporter about how their first official date came to be. He was in London overseeing the music for Monuments Men and decided to invite Amal for a visit. “Then we went for dinner…and when we came out, there were 50 paparazzi there. But she handled it like a champ. And pretty quickly, things escalated once I was in London,” he said

While they dated and got to know each other, they told CBS that they wrote each other letters. While they described that courtship, Amal added that some of the letters George wrote to her came from...his dog? Talk about bringing someone into your inner world! TBH, I'm more than here for it — let your sweet, goofy flag fly, George!

Image via Kevin Winter/Getty Images for Turner

April 2014: George and Amal Get Engaged

I always say there’s no denying when you’ve fallen in love with someone, and that couldn’t be more true for George and Amal Clooney who got engaged after six months of dating. Seriously, the way George proposed is something out of a romantic fairytale because he planned it. Not only that, but he cooked for her and sent her on a short scavenger hunt — except she didn’t know she was supposed to be looking for a ring.

He revealed even more details about the moment during his interview with The Hollywood Reporter. “I did all the stuff, got down on my knee and did all the things you’re supposed to do. I had a playlist with my Rosemary [Clooney] songs on it, and I was waiting for this song, ‘Why Shouldn’t I,’” he said.

Needless to say, Amal happily accepted his proposal! Ironically,I’m starting to realize there’s not always a set timeline for people to get engaged or married after dating. Some people only date for a few months while others date for years before deciding to get married. It’s all very personal.

Image via Jeff Spicer/Getty Images for BFI

September 2014: George And Amal Clooney Get Married

It wouldn’t be right if the couple didn’t get married in Italy, the country where they first met. Of course they were free to get married wherever they wanted, but leave it to the Clooneys to keep the romance going.

People reported the lovely couple wed at the Aman Canal Grande resort and guests like Matt Damon, Emily Blunt, and John Krasinski were in attendance.

Image via Jason Merritt/Getty Images

January 2015: George and Amal Grace the Red Carpet Together

For the first time ever, George and Amal Clooney made an appearance on the red carpet at the beginning of 2015. They attended the Golden Globes together where George received the famed lifetime achievement award.

Towards the end of his speech, George praised Amal in only a way that a man truly in love with his wife could. He said, "You make every single day — every Monday, Tuesday, Wednesday — feel as special as tonight..."

Image via Duncan McGlynn/Getty Images

Late 2016: George and Amal Found the Clooney Foundation for Justice

By 2016, George and Amal Clooney decided to found the Clooney Foundation for Justice — an organization that aims to shed light around social injustices found across the globe. They've prioritized spending their own money to help those in need without a second thought and have even donated to the Southern Poverty Law Center.

Image via Clemens Bilan/Getty Images

February 2017: PEOPLE confirms George and Amal are expecting twins

Almost three years after getting married, a source close to George and Amal Clooney revealed the two were expecting a baby together. They told People, "They’re all very happy," referring to the couple's family.

George later revealed to The Hollywood Reporter that he was shocked when he discovered the couple would actually become parents to twins. He recalled their experience in the ultrasound room. "He goes, 'Well, there's one.' And I said, 'Great.' And then he goes, 'And there's the second one.' And I was like, 'What?' We just sat there, staring at that piece of paper they give you, and I kept thinking there was a mistake," he said of the exchange between the doctor and the couple.

Image via Pascal Le Segretain/Getty Images

June 2017: George and Amal Clooney Welcome Their Twins

People also reported the birth of George and Amal Clooney's twins — Alexander and Ella — during the summer of 2017. "This morning Amal and George welcomed Ella and Alexander Clooney into their lives. Ella, Alexander and Amal are all healthy, happy and doing fine. George is sedated and should recover in a few days," they revealed in lighthearted joint statement.

September 2017: George and Amal Clooney Make Their First Appearance After Becoming Parents

Later that year, George and Amal Clooney graced the red carpet at the Venice Film Festival in support of George's film Suburbicon. George — an ever dapper gentleman — wore a classic black tuxedo while Amal wore a lilac Versace gown.

Image via Gareth Fuller - WPA Pool/Getty Images

May 2018: George and Amal attend Prince Harry and Meghan Markle's wedding

Things were quiet for the couple until the spring of 2018. They attended Prince Harry and Meghan Markle's highly publicized wedding. They were just a few of the celebrities that were seen in the crowd.

Image via Jon Kopaloff/Getty Images

February 2022: George and Amal accept the Catalyst Award together

A couple of years later, George and Amal Clooney were the proud recipients of the joint Catalyst Award from the Elevate Prize Foundation. The amazing work they'd been doing in connection with the Clooney Foundation for Justice hadn't gone unnoticed and they were praised for their amazing philanthropic work.

While accepting the award, George gave a moving speech about their foundation's purpose. "One of the Elevate Prize Foundation's core values is human safety and freedom...Our goal at the foundation is to free the innocent and punish the guilty. I think we're both inspired by the young people out there challenging injustice in their communities, a new generation that won't accept the status quo," he said.

Image via Joe Maher/Getty Images

September 2022: George and Amal attend London premiere of Ticket to Paradise

The couple then attended the London premiere of Ticket to Paradise where they looked refreshed and glowy. This is my attempt to be appropriate, but they truly looked smoking h-o-t!This time George wore a three-piece suit while Amal stunned in beautiful slip dress.

Image via Tommaso Boddi/Getty Images

October 17, 2022: George and Amal attend Ticket to Paradise Los Angeles premiere

They then attended the L.A. premiere of Ticket to Paradise where George looked debonair in a grey suit. Amal wore a gorgeous Alexander McQueen number that was an appropriate nod to the film's paradise theme.

Image via Mike Coppola/Getty Images

December 3, 2022: George and Amal Attend The Kennedy Center Honors

George and Amal Clooney attended the Kennedy Center Honors where he, along with honorees, received a nod for lifetime achievements. They were a picture of perfection on the red carpet, especially Amal. She dazzled in a lovely Valentino gown that looked amazing on her frame.

Image via Jamie McCarthy/Getty Images


August 31, 2023: The Couple Attend The DVF Awards in Venice

While attending the DVF Awards in Venice, Amal received the DVF Leadership Award. During her acceptance speech, Amal thanked George for being by her side. People reports she said, "Venice is the place where almost nine years ago we were married. I just wanted to say, you, my love, like this city, take my breath away, and you make our lives magical. It is sometimes hard to believe you exist, so thank you for being the brightest light in my life.”

September 28, 2023: George and Amal host The Albies

Before the end of 2023, People reported George and Amal Clooney hosted their foundation's second annual Albies at the New York Public Library to continue highlighting the importance of securing human rights for all.

Love celebrity relationships? Follow us on Facebook for all the news on your faves!

Header image via Jon Kopaloff/Getty Images

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Hey Mamas! Enter To Win A Diaper Genie + A Refill Bundle

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From running on 3 hours of sleep to constant diaper changes, mamas do so much. We've teamed up with @diapergenieofficial for a special Mother’s Day gift to make things easier for new moms: receive a FREE Diaper Genie Select Pail with square refill technology, plus enough refills to get you off to a great start! The giveaway will consist of one Select Pail + four Jumbo Refills for an associated value of up to $118. Say goodbye to diaper odors in style with this sleek, easy-to-use pail. The winner will also receive a $500 Amazon gift card to shop for all their baby and household needs. Check the deets below!

Enter to win a new Diaper Genie Select Pail and four Jumbo Refills here. Giveaway ends on May 31. One lucky winner will be announced on Wednesday, June 5.

Good luck mamas! #DiaperGenie #MothersDayMagic

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Desperate For Long Nails? How To Finally Make Your Nails Grow Faster

Nails breaking constantly? Wishing you didn't have to rely on tips at the salon? Desperate for that long nail look? You’re not alone. Despite it being used as an annoying and vapid phrase women would say in TV shows, breaking a nail is very painful and can ruin a (usually expensive) manicure. But don’t fret — we’ve rounded up five simple ways to get your nails to grow longer and stronger.

What causes weak fingernails?

Photo by cottonbro studio/PEXELS

But first, what causes unhealthy, brittle, breakable nails? A lot of factors that may not instantly come to mind. According to WebMD, these factors can contribute to weak nails:

  • Aging: As we get older, our nails get thinner and can crack or peel.
  • Harsh nail products: Both nail polish and nail polish remover can have strong chemicals that can damage and dry out your nails, leading them to break.
  • Wet nails: Consistently have your hands in water, maybe doing the dishes or bathtime for the kids? This could be drying out your nails.
  • Underlying health issues: Vitamin deficiencies, autoimmune diseases, and many other health issues could be the cause of nails breaking.

How can I strengthen my nails?

Photo by Karolina Grabowska/PEXELS

Dealing with some of these factors? While we can’t help you with the underlying health issues (please see a doctor if you think you may be dealing with something!), there are many easy things you can do to improve your nails and encourage growth.

  • Cuticle oil
  • Biotin
  • Diet
  • Nail protection
  • Avoid picking and peeling
Here's why each factor is important, plus how you can go about successfully achieving them.

Find a Cuticle Oil

You may only use cuticle oil when your manicurist applies it, but that doesn't have to be the case. Cuticle oils are an inexpensive and easy way to promote nail health and growth by keeping your nails hydrated. Cosmetically, cuticle oils encourage longer-lasting manis and leave your nails looking shiny and polished. But they do much more below the surface: cuticle oils create a healthier environment that allows strong growth for your nails.

Interested in adding cuticle oil to your beauty routine? Check our a few of my faves:

Photo via Cora Pursley/Dupe

Explore Biotin

Biotin is an important type of B vitamin that helps our bodies turn food into energy. It’s also one of the top recommended supplements for hair and nail growth, and for good reason. Many scientists say a daily biotin supplement can improve nail strength in as little as a few weeks.

“Since it is water soluble, biotin (or vitamin B7) can’t be stored in the body and must be acquired from diet or through supplementation,” shared Rachel Kilroy, Director of Product Innovation at Solaray, the original pioneers in supplement health and wellness. Solaray has developed a new supplement that provides biotin in a unique way.

“Solaray’s Timed Release Biotin strategically supports nail health with a powerful 5,000 mcg of this important nutrient, delivering half of the biotin rapidly and the other half gradually over a period of up to 8 hours for sustained support,” Kilroy continued. “With consistent use, this vegan formula—lab verified for purity and potency—can provide comprehensive support for longer, stronger nails.”

Supplements not your thing? Biotin can be found naturally in many foods, like cooked eggs, whole grains, soy and other beans, nuts and nut butters, salmon, mushrooms, and cauliflower.

Photo via Daniella Cappellari/Dupe

Eat A Nail Friendly Diet

Nails require a balanced, healthy diet for proper growth and strength. According to Medical News Today, making small tweaks to your diet can make a big impact on your nails. Adding in nutrients like more iron or calcium in your diet will have your nails growing long and strong.

Dieticians recommend a colorful diet for nail growth consisting of colorful fruits and veggies, nuts, seeds, eggs, lean meat, avocado, sweet potato, and whole grains.

Photo via Sash Gabriel/Dupe

Protect Your Nails While Wet

Constantly doing dishes, managing bath time, gardening, or swimming? The water may be the cause of your breakage.

Your nails are like sponges, constantly expanding and contracting when water goes in or out of the nail cells. This can strain your nails, causing them to weaken, peel, and then break.

When possible, grab a pair of rubber gloves to wear while cleaning to protect your nails from the water and make sure to fully dry your nails after they’re in water. Hand creams are also a win for your nails after water exposure.

Avoid Picking, Peeling or Biting

Bad habits that are addicting. While peeling off your gel manicure can be so satisfying, it’s one of the worst things you can do for your nails. Same with constantly picking or biting your nails. As someone who used to constantly bite her nails down, I can assure you my nails are much healthier and stronger after kicking that habit.

Want to quit that habit? Try a nail bite deterrent, like this one from ella+mia or this one from LONDONTOWN and watch your nails grow before your eyes.

Looking for more beauty tips and inspo? Be sure to sign up for our weekly email newsletter for more!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Header image via Laura Walt/Dupe

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Yulin Kuang’s Debut Novel “How To End A Love Story” Is Summer's Hottest Book Club Pick

I've got a thing for Reese Witherspoon's book club which is why I couldn't wait to get my hands on Yulin Kuang's debut novel How to End a Love Story. Chosen as Reese's Book Club's May Pick, it features a romance that almost shouldn't make sense. I mean, when's the last time you realized you trauma bonded with someone? Except Helen Zhang and Grant Shepard's character arcs as well as the entire plot of How to End a Love Story doesn't even feel like that.

Instead, Yulin uncannily peels back the layers of what it means to be a layered human being who happens to be carrying trauma, talent, success, imposter syndrome, and burning desire in their hearts. Even that doesn't scratch the surface of who Helen and Grant are. Trying to capture their essence feels like I'm stumbling over my words which points to how great this novel is and that means Yulin's goal has been accomplished.

Though she loves perfectly executed rom-coms and is fortunate to be working on them in the filmmaking space, she doesn't consider How to End a Love Story as one. "...I was searching for something more aligned with the Brontë sensibility of romance in the writing of this book. Less warmth and charm, more id-level storytelling and unchecked carnal desire," she explains.

Yulin Kuang's Journey To "How To End A Love Story"

Image via Zach Wallnau

Some people seem to be born knowing they're destined to right, but some of us stumble into it and realize, "Hey, I'm pretty good at this." For Yulin, her journey to her debut novel How to End a Love Story takes the latter route. Her first dream, you make ask? To be an Olympic figure skater.

"...that didn't pan out so I turned to storytelling," Yulin admits. That pivot led her to set her sights on becoming an author as she began honing her creative writing skills via your classic marble composition notebooks. If you're still wondering if she kept some of them, the answer is yes!

The screenwriter and author then found herself drawn to other aspects of writing and film. She says, "I eventually fell in love with screenwriting and directing while in undergrad at Carnegie Mellon, and I spent my first decade post-grad concentrating on my filmmaking career."

Yulin Kuang's Approach To Filmmaking

It's a reason why her hard work and the stars aligned for her to adapt Emily Henry's Beach Read and People We Meet on Vacation.

When I ask what helps her approach the book-to-film trajectory, she credits writing fan fiction. This feels similar to Christina Lauren's own experience, further proving that fan fiction deserves the utmost praise for helping some of the best literary and film minds who ultimately birth what I could only describe as masterpieces.

Yulin says, "Fan fiction is where I first learned you could play with characters originated by someone else to discover what you’d make them do in your own version." Although it would be easy for anyone to snap their fingers and have their first pitches accepted by everyone, she learned to lean on what writing fan fiction taught her.

"Early in my career, I would pitch on book-to-film adaptations and I’d be like, 'Change nothing, just shoot the book!' And I wouldn’t get those jobs, because I didn’t have a clear “take” and because you can’t actually just shoot a book – adaptation is an art form unto itself. So onceI started approaching adaptation with more of a fan fiction mindset – 'What is my take on these characters and this world?' – that helped me approach the book-to-screen trajectory more successfully," she proudly says.

However, this doesn't mean she never questioned if she could still find ways to create new ideas. "...in 2021, at a time when everything else I was working on was an adaptation, I found myself wondering if I had anything original left within me," she remembers.

It's natural for creatives to experience moments of doubt, but Yulin has been able to turn the tide and discover untapped ideas in her mind. Just don't expect her to set her own expectations about any adaptations she's working on.

She says, "Know that I am an avid reader of romance and a frequent consumer of this genre across mediums, and I will be bringing everything I know going into these adaptations. But more specifically to Beach Read, which I have more creative ownership over as the writer/director."

How Yulin Kuang Relates To Her Main Characters In "How To End A Love Story"

And since How to End a Love Story is truly Yulin's own creative body of work, it makes sense that main characters Helen and Grant have pieces of her personality as well as her characteristics.

"I gave Helen all my hopes and insecurities from high school and gave her the alternate universe path where I had pursued publishing instead of Hollywood. I examined what might have happened if I’d grown into certain qualities I’ve actively tried to grow away from," she says of Helen Zhang.

Right away, readers get the sense that Helen is a whip-smart and hardworking, but her penchant for being cautious about her success also peeks through. Though she's written highly successful YA (read: young adult) novels, Helen waits with bated breath for the moment people will call her bluff. She's relatable because many of us wonder if we're simply cosplaying as versions of ourselves who've reached any level of success.

On the other hand, there's Grant Shepard. He's seemingly this cool, calm, and collected screenwriter who has a complicated past with Helen. Yulin says, "I gave Grant a lot of the qualities I’m proud of and/or have coveted as a working screenwriter, and I certainly relate to many of his thoughts on screenwriting and the current state of our industry."

The more the reader learns about Helen and Grant, the more it becomes obvious that there's more to them than meets the eye. Sure, they are complicated...but who isn't?

"At their core, Helen and Grant are just two kids from Jersey trying to make it in Hollywood, and of course I relate deeply to that," she says.

Yulin Kuang's View Of Rom-Coms

Based on Yulin's genuine interest in romance novels and the fact she's well-versed in adapting them, she knows what it takes to make rom-coms flourish. Her first take? "Romantic tension is key to any romance – I always need to know why our couple can’t be together now. The second that tension is gone, so is audience interest," she points out.

This explains why we can't get enough of reading books about it, listening to albums dedicated to it, or watching films that depict all levels of romance. Still, there are some people who approach the genre with a side eye.

"There seems to be a natural human suspicion of things that make us feel too good – like, 'That can’t possibly be good for us, that’s just candy!' I wonder if it’s something evolutionary at work," she says before doubling down. "You can’t argue with the fact that people absolutely fucking love rom-coms, and I will die on the hill that a well-earned happily ever after is both harder to achieve and more narratively satisfying when it’s pulled off successfully."

She's the type of writer who really appreciates a big kiss that's handled correctly onscreen, but she's also not afraid to "groan every time it's fumbled." But, she knows everyone still won't see romance the way she and so many others view it, but she doesn't really care.

"Ultimately, I don’t concern myself too much with changing minds that don’t want to be changed.There are enough smart people who recognize the power and value of rom-coms, and I’d rather spend my precious time creating art to surprise and delight the people with good taste."

Need I say that this is yet another reason why How to End a Love Story works so well?

How Yulin Kuang Wishes The World Would Celebrate AAPI Month

As much as she's vocal about screenwriting and rom-coms, Yulin also has thoughts about the way society-at-large talks about BIPOC creative artists. "There’s a real, 'This is important, eat your vegetables,' vibe to things. And while that might be true, it’s not the most appealing way to market or discover art," she says.

She admits this could be due to how many diversity-in-film panels she's attended. As a Black woman, the conversations I see every year during Black History Month seem to have a certain "Let's check this box so everyone can be happy" vibe, so I can imagine attending panels about diversity and inclusion can start to sound repetitive after awhile.

Yulin doesn't hold back when she says, "I’m a little jaded when people ask me diversity questions at this point. I don’t want to attract the kind of readers who are only showing up to be supportive of my Asian-ness. It’s a bit like showing up to a date where someone says, 'I’m so excited that you’re Asian!!!'" This is an analogy I can so get behind because it makes a lot of sense!

It's one thing to have representation, but I like to think it's always obvious when people are approaching the conversation in a way that 'others' BIPOC people. We're literally not asking for a trophy, but more so an acknowledgement that we shouldn't be excluded from conversations, spaces, and careers or treated differently.

This sentiment is shared by Yulin who says, "That’s the thing about me that I didn’t do on purpose, and while I’m glad you’re excited, I hope there are things that I did do on purpose that you find exciting, too" and feels there is a way to be a genuine ally.

"...support AAPI creatives by all means, and perhaps begin by celebrating us as individual artists even after the designated month ends. And where applicable, talk about our work like it’s candy, not vegetables. I’d rather be irresistible than important," she states.

Take a page from Yulin Kuang's book and pick up a copy of How to End a Love Story today! You won't regret it!

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