The latest updates from Apple have left us kind of cold (less battery life on the next iPhone? Not feelin it!) but there is some new news that is just juicy enough to keep us interested.

Variety reports that 鈥渄epending on who you ask鈥 Apple is looking to produce original content in the same way that Netflix and Amazon has. With an expansion like that, Apple would need a creative content team on par with either of those companies. The article says that one unnamed high level executive says that they hope Apple can start hooking up with a 鈥渉eadhunting firm on those hires in the coming months鈥 with the goal of being in operation next year.鈥


Apple has courted original content before in small ways. Earlier this year they bid on the BBC series Top Gear but lost that bidding war to Amazon who will start streaming the show soon.

There is also no word as to what this original content would look like, but since both Netflix and Amazon are killing it right now with original series anything Apple did would have to be HUGE to stand out. Variety points out that this new content platform could be a way to showcase smaller indie movies since Apple has had a history of distributing movies fresh out of festivals for purchase on their site. Maybe this means that soon Apple will be your one stop shop for watching hard-to-find movies.

Even though the hard facts aren鈥檛 there just yet,聽it鈥檚 clear with streaming services鈥 success that Apple would want to join the party. As聽Variety puts it:聽鈥淚t鈥檚 a sure thing that a company as well capitalized and impeccably branded as Apple will attract top-shelf executive talent,鈥 meaning what when/if Apple produces content it will be epic.

Until that day, tide yourself over by catching up on what鈥檚 coming to Netflix in September (aka today!).

What kind of content would you want to see Apple produce? Tell us in the comments!

(h/t Variety, photo via聽Kevork Djansezian/Getty)