Love using Pinterest to find drool-worthy recipes, unique home decor ideas, and easy-to-follow fitness plans? We do too! The beloved visual discovery engine is also a game changer when it comes to planning parties and picking out the perfect present. Even more, Pinterest is a powerful business tool, helping side hustlers and entrepreneurs find inspiration and connect with people to grow their companies. We caught up with the Pinterest team to learn which business features are worth paying attention to and how to smartly Pin for professional success.

Promoted Pin on Pinterest

4 Business Pinterest Features You Need to Know About

1. Business Profile: 鈥淭o make it even easier for businesses to connect with their ideal customers, we鈥檝e launched a new business profile that offers businesses more control over how their brand appears on Pinterest,鈥 the team offers. What sets this profile apart? For one, it has a cover image that鈥檒l help you highlight content you want your customers (or potential customers) to see first. You can also show off your newest Pins and spotlight chosen boards. 鈥淎t the very top of the profile, you鈥檒l also see a new helpful stat, your monthly viewers,鈥 the team tells us. 鈥淭his shows the total number of people who saw your business Pins in the last 30 days, which will help you understand how far your influence extends on Pinterest.鈥

2. Business Metrics: It鈥檚 all about the numbers! For small-business owners and side hustlers, keeping your pulse on a few key metrics will paint a helpful picture of how people engage with your content. This knowledge can guide you in making decisions about how you Pin. The team explains, 鈥淲e鈥檝e introduced a feature that allows businesses to access valuable metrics right on their Pins; when you visit your Pinterest for Business profile, you鈥檒l see a stats icon on each of your Pins. This is visible only to you and offers a preview of that Pin鈥檚 total engagements. Use this feature to quickly scan Pins and see which is getting the most engagement, or click on the stats icon to get even more info, like how many times the Pin has appeared on Pinterest, as well as the number of close-ups, clicks, and saves it got.鈥 With stats like these, it鈥檒l be a breeze to know which Pins are helping you meet your biz goals.

3. Following Tab: 鈥淪ince one of the best ways to discover new ideas is to see what people and brands who share your taste are saving, we鈥檝e introduced the Following tab. This is a place focused entirely on the people and boards you follow on Pinterest,鈥 the team tells us. We love the new tab because it lets your business followers see recent Pins in the order that they鈥檙e saved, which means that your followers will get a first look at what you like and find inspiring. 鈥淭he more people engage with Pins, the more that Pin gets shown in other places across Pinterest 鈥 like search results, feeds, and recommendations 鈥 for millions of other Pinners to discover,鈥 they say.鈥漈he Following tab also has built-in ways for people to find new profiles to follow, which will help you build an even bigger, more engaged audience on Pinterest for your business.鈥

4. Promote Button: Once you鈥檙e in the habit of Pinning great content for your passion project or small business, you鈥檒l be in tip-top shape for promoting your Pins. Luckily, upping your game on Pinterest isn鈥檛 hard to do; you can use the Promote button to set up a Promoted Pin in as little as nine seconds! 鈥淲hen you鈥檙e running a business, time is limited,鈥 the team says. 鈥淭his is why we鈥檝e made it easier to fit advertising on Pinterest into busy schedules.鈥

Computer screen of Pins on Pinterest

6 Ways to Create Business Pins That Stand Out

Want your business Pins to stand out from the rest? Here are six secrets the Pinterest team promises will help you shine.

1. Pin early. 鈥淧eople start looking for things on Pinterest well in advance of their planned event or activity, so start Pinning early,鈥 the team offers. The magic number is about 45 days in advance.

2. Use an eye-catching image. 鈥淟ifestyle images are often more effective and attention-grabbing than product shots,鈥 Pinterest tells us. Make sure your Pins are high-resolution and high-quality, and steer clear of busy shots and graphics.

3. Get the ratio right. To ensure that your biz Pins look their best, get the aspect ratio right. 鈥淭he ideal aspect ratio for a vertical Pin is 2:3, which is 600px wide by 900px high. Square images 鈥 600px wide by 600px high 鈥 can work well too,鈥 the team says. 鈥淧ins longer than 1560px high will get cut off, and people will only see the entirety of the Pin when they tap it for a closeup.鈥 Good to know: Pinterest optimizes Pins that fit within these aspect ratios, which will help you earn more eyeballs.

4. Clarify with your copy. Does your Pin tell a story? Create great content with copy, such as headers, a subhead, or annotation. A description is key too. 鈥淲hen someone taps a Pin for a closeup, they鈥檒l see your description,鈥 the Pinterest folks tell us. 鈥淎 good description can make your Pin more compelling and actionable. If your objective is to drive clicks, use the description copy to hint that there鈥檚 more to see on your website. A strong call to action 鈥 like 鈥榮hop,鈥 鈥榤ake,鈥 鈥榝ind,鈥 or 鈥榖uy鈥 鈥 will encourage people to take the next step.鈥

5. Be tasteful with branding. 鈥淢ake sure people are aware of your brand but don鈥檛 overdo it!鈥 the team cautions. 鈥淐hoose between a product shot or a logo, but try not to use both on the same Pin.鈥

6. Think about search. 鈥淓nsure your Pins show up in relevant searches by using an image, title, and description that match the keywords you鈥檙e targeting,鈥 Pinterest suggests. 鈥淭o do this well, think about when you want your Pin to appear and who you want to see it, and don鈥檛 use keywords that aren鈥檛 relevant to the Pin.鈥 For example, if you鈥檙e a beauty company that wants to surface a spring makeup Pin, use words like 鈥渟pring,鈥 鈥渂ronzer,鈥 and 鈥渂lush.鈥 Easy-peasy.

Do you use Pinterest for your side hustle or business? Share your best tips with us on Twitter @BritandCo!

(Photos via Pinterest; featured photo via Getty)