The Best Ways to Score Press for Your Brand and Create Some Buzz
Yet another job title you get to add to your resume? PR pro for yourself and your brand! Getting press is a fine art and, thanks to Office Depot, we're here to share a snippet of what we learned in this week's session of Selfmade on all things PR.
Here's a secret: YOU can be your own best publicist. You don't always need external help, especially when you're first starting out. So remember that you have all the tools you need right now to unleash your message into the world and get the media attention you want. Here's how:
Step 1: Know your intentions. Be clear on what your intentions are for getting press. Is your goal to be personally positioned as an expert? Is it to get the word out that a game-changing problem-solving product exists? Get clear on who you are and what you're about before seeking out press so your message and intent come through clearly.
Step 2: Understand the art of storytelling. Before you start creating your pitch, get familiar with the key elements every good story has. The founder's journey is a great starting point. If you've overcome an obstacle in the process of creating your company, tap into that to help craft your backstory. Also think about what contributes to your signature style. Are there little touches that can help make you more memorable and stand out as people get to know you from press (think Anna Wintour's signature bob)? Then layer in the message of your brand and what it can offer or teach other people or companies. Lastly, has your product or service changed lives? Drop in a testimonial or two if you have one.Step 3: Befriend the press. Once you have your story down, you can focus on building relationships with the media and tailor your pitch specifically for each connection. The non-human copy-paste pitch doesn't work — it always has to feel personalized. If you're not sure how to connect with the press, some thought starters include reaching out when you've read an article they wrote that you enjoyed, inviting them to events, or giving them free services with no expectations. What could serve them? Could you give them sources or ideas that don't just benefit you? Building press relationships takes time, so have patience!
Office Depot OfficeMax have the solutions to help you organize & save time & create the perfect workspace to help craft your story. From journals to marketing materials, Office Depot OfficeMax is your go-to for all business solutions.
Head to Office Depot's Selfmade page to check out even more amazing business resources (and discounts!) to help you accomplish more on your entrepreneurial journey. These offers are available for a limited time only, so be sure to take advantage of all this goodness while supplies last.
The idea of home took on a whole new meaning as soon as sheltering in place and lockdowns became a regular thing in 2020. And it wasn't all bad. We got back to cooking at home, bonding with our partners/families/housemates and pets, and we did a bit of redecorating. In fact, home decor and furniture sites saw huge growth (more than a billion global visits in March 2020 alone) as a result of the pandemic.
The New Hygge<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTE4NDU0MC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyNDc3NzY4NH0.b5mMkAr53ylATx1FegOBQ82rORssRzwzb5mnDnh9v2I/img.jpg?width=980" id="018a4" class="rm-shortcode" data-rm-shortcode-id="83ebde83c7fe24dc26f3daaa7b1af7b2" data-rm-shortcode-name="rebelmouse-image" data-width="1100" data-height="1650" /><p>"2021 will be about creating connections to each other, to ourselves, to nature," says Etsy's trend expert Dayna Isom Johnson. "We're embracing <em>friluftsliv</em>, the Norweigan concept of getting outdoors – think of it as the new hygge." That means turning your home into a nature haven, with <a href="https://www.brit.co/easy-to-care-for-indoor-plants/" target="_blank">indoor plants</a> that clear the air, provide peace of mind, and hint to the great outdoors, especially giving us a boost during grey winter days.</p>
Spaces Reimagined<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTE4NzkxNy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzODU5Mjc5Nn0.WgkbktVSlXqGCnNT2UhoIliWO5XiIcre48caYgoPK1Y/img.jpg?width=980" id="76852" class="rm-shortcode" data-rm-shortcode-id="ca514cb2b31357e78a497bda001dcb12" data-rm-shortcode-name="rebelmouse-image" data-width="3200" data-height="4800" /><p>"We added workspaces to our living rooms, classrooms into our kitchens, and gyms to our bedrooms," says Isom Johnson.This year, she says we're reimagining our homes and incorporate pieces that help restore balance to our multi-functional spaces. (On Etsy, there has been a 399 percent increase in searches for wall or foldable desks, a 159 percent increase in searches for Murphy beds, and a 134 percent increase in searches for room dividers.)</p><p>"Halls and entrances now have a new function: sanitize ourselves before entering the rest of the house, plus a place to store loose items we don't want to bring into our clean areas," says Alexa Backal, head of design for <a href="https://casai.com/en?currency=USD" target="_blank">Casai</a>, a boutique travel rental company, which brings us to a new Covid-era of design.<br></p><p><br></p><p style="text-align: center;"><strong>SHOP FOR THE HOME</strong></p>
Grandmillennial<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTE4OTc1NS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxNTQwMTY5Nn0.nZqEgs6NFRmJrw9e-dos53XWsY423940LmI9iMSxV6A/img.jpg?width=980" id="9fa52" class="rm-shortcode" data-rm-shortcode-id="a65d79167844cfcb8385749390e443f2" data-rm-shortcode-name="rebelmouse-image" data-width="1920" data-height="1440" /><p>From cottage-core to crochet to neoclassical design, millennials are feeling nostalgia for (and coveting) their granny's decor in what some are calling <em>Grandmillennial</em> style. "I think Grandmillennials and sustainability actually go hand in hand. This trend is all about younger generations who love design and decor that we might culturally view as "old lady" or grandma-ish," says Alessandra Wood, VP of Style at online interior design service <a href="http://modsy.com/" target="_blank">Modsy</a>. That means ruffles, Victorian wallpaper like William Morris prints and antiques, anything you'll find at a flea market or your grandma's garage!</p>
Art Deco<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTE4MDc1NS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzMjQ3NjMwM30.RvCyBBpv0YcYWCM-6Zwr3tPOEAG7QHTdSz3UzhgimSg/img.jpg?width=980" id="31b79" class="rm-shortcode" data-rm-shortcode-id="0ad097073d69d3108491bb37d1a39c80" data-rm-shortcode-name="rebelmouse-image" data-width="5087" data-height="3634" />
Photo: Marius Chira<p>"Art deco is here to stay in 2021," says <a href="https://nylonconsulting-dot-yamm-track.appspot.com/Redirect?ukey=13SlMtNZ76DV52bZyncUCPPsHCtfpzs3A1r9yZk0xJSo-831740962&key=YAMMID-22079569&link=https%3A%2F%2Falexanderdohertydesign.com%2F" target="_blank">Alexander Doherty</a>, interior designer based in NYC and Paris. "Art deco design works very well in contemporary decors because of its sleek minimalism and the quality that comes from the pureness of lines. It is the mixture of what is old and new that gives a space character." After all, it is the roaring '20s!<br></p>
Joyful Botanicals<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTE4MTAxNS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1NzkxMTg1N30.p669TTpFJHTRZqoemHVmQKRjW2s2VAfjHgWXmARn7JM/img.jpg?width=980" id="b257d" class="rm-shortcode" data-rm-shortcode-id="34ccde6398e515c833739e0b86c8cf37" data-rm-shortcode-name="rebelmouse-image" data-width="2400" data-height="2833" /><h1></h1><p>Get ready to embrace blooms in winter and beyond. Botanical walls, bedding, upholstery and more are making a big comeback. Barbara Karpf, founder and president of DecoratorsBest, says wallpaper like this <a href="https://www.decoratorsbest.com/products/york-garden-party-mural-ri5190m-wallpaper" target="_blank" rel="noopener noreferrer">York Garden Party Mural</a> ($128) are an affordable way to add drama to your home. "Murals are art in their own right. They cover the wall and provide unique art at the same time," she says.</p>
Flexible Design<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTE4MTI1NS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxNjEwMTY0Mn0.8FFkw5ekcndjbALUND8nW-vcKMqjjAFMJcjtFu4WVVk/img.jpg?width=980" id="2a5e4" class="rm-shortcode" data-rm-shortcode-id="1cc77c1b0fcce3a4f67d32cbaf8d158b" data-rm-shortcode-name="rebelmouse-image" data-width="3000" data-height="4500" />
Photo: George Ross<p>"I am seeing a lot of enclosed kitchen spaces as opposed to large family room/ kitchen areas that are open to the rest of the home," says CEO and cabinet designer <a href="https://nylonconsulting-dot-yamm-track.appspot.com/Redirect?ukey=13SlMtNZ76DV52bZyncUCPPsHCtfpzs3A1r9yZk0xJSo-831740962&key=YAMMID-22079569&link=https%3A%2F%2Fpeacockhome.com%2F" target="_blank">Christopher Peacock</a>. But within the closed kitchens are more open plans and less built-in cabinetry. "An eclectic organic feel of mixed textures and materials is very welcoming and bistro like, and this is certainly popular," says Peacock.</p><p style="text-align: center;"><strong>SHOP FOR THE HOME</strong></p>