Chipotle Is Getting into the Burger Biz
Ya know how much we love our fast food, whether we should or not, even if it comes dispensed via LEGO (for real). That’s why we’re totally into Chipotle’s current efforts to woo us food-wise, and why we’re absolutely excited by the news that the taco-peddlers are now getting into the burger biz. Whaa? Yup, and yum!
According to Bloomberg, our burrito-slinging buds at Chipotle have filed a trademark application for the name Better Burger. Mmm!
“It’s a growth seed idea we are exploring,” said Chris Arnold, a Chipotle spokesman. “We have two non-Chipotle growth seeds open now — ShopHouse and Pizzeria Locale — and have noted before that the Chipotle model could be applied to a wide variety of foods.” So should we expect to see Chipotle souvlaki and Chipotle roti in the future? We can only… hope? *shrugs*
No news on when or where Better Burgers is set to open, but we’ll be on top of that like a crew of ladies descending upon Chipotle burritos after a night of partying.
Is your stomach growling over the idea of Chipotle burgers? Tweet us @BritandCo!
(Photo via PeopleImages/iStock)