Some tech companies are working to make sure online shopping is never a hassle again. True&Co tackled lingerie. Zappos is all over your shoe situation. And Fitle? They want to take care of everything else.
Fitle is aiming to raise $50,000 on Kickstarter to fund a new kind of online shopping experience. Users build an anatomically correct avatar of themselves by uploading a series of posed photos. They then use that avatar to try on clothes. Within Fitle’s virtual fitting room, you can click to buy or save outfits to review later or send to friends, and try on new pieces alongside existing clothing in your closet.
For anyone who has ever stress-screamed under the fluorescent flicker of a department store light into a pile of perfectly fine dresses that just don’t work no matter what size you slip on, this site seems like a godsend.
Not to mention, everyone knows shopping is best done late at night from the comfort of your own bed after you’ve had two-and-a-half glasses of wine. If you’re using Fitle as you pour that third glass because you “lost the cork anyway,” you’ll probably be less inclined to buy ill-fitting clothes that fit your target weight instead of your real weight. And that means less stress and more celebrating when you get your package.
Would using a Fitle avatar change the way you online shop?