The Internet of Things just went somewhere we tend to hate — the fitting room. But this new Connected Fitting Room could actually make the experience of trying on clothes more seamless.
Accenture, Avanade and Microsoft recently announced the prototype of their smart rooms. The concept runs on RFID (Radio-frequency identification) technology, which allows the system to read what items you bring into the room. Crazy, right?
Each item in the store would be labeled by size, color and style all via RFID. The room will pick up those attributes when you walk in, and before you know it, your items will show up on a wall-embedded screen. What this translates to is a lot fewer headaches when you’re searching for just the right jumpsuit.
How many times have you gone into the dressing room with four sizes of the same dress just so you didn’t have to get dressed again to go grab the right size? One time is too many. With a Connected Fitting Room, just select the item you’re trying on and pick a different size or color. A store attendant gets an alert on their phone and brings it to you just like that.
On the retailer end, when you go into the dressing room, you’re opening the door on a lot of stats that could make for an overall better customer experience. For example, let’s say you bring in three different dresses, all size 8. But one doesn’t fit. Maybe other people who wear size 8 also didn’t fit into that same dress. The clothing company could pick up trends like that and adjust accordingly. Kind of awesome.
You’ll be able to experiment with the Connected Fitting Room for yourself soon, but for now, it’s running a pilot program in undisclosed retail stores.
Do you think a smart fitting room would make for a better shopping experience? Let us know in the comments!
(h/t Fast Company)