Be honest: How many times have you eyed the organic berries at the grocery store, seen the price tag, and then opted for the regular ones? Obviously, no one wants to put pesticide-ridden produce on their plates, but the cost of buying organic can easily add up. GROW, an innovative gardening company that utilizes smart technology, is making it easy, accessible, and affordable to grow one hundred percent organic produce and herbs from your own backyard.

GROW DUO ($249), the world’s first self-watering outdoor planter, was designed to take the guesswork out of gardening by providing you with everything you need to succeed, including an easy-to-use app. It comes with soil, seeds, and nutrients to get you on your way to a crop of organic leafy greens, berries, tomatoes, cucumbers, and all the gorgeous produce of your dreams.

This planter also has built-in sensors that monitor environmental conditions to gauge your watering needs in real time, and the free iOS/Android app provides personalized, data-driven “growing guidance” to teach you (green thumb or not) how to make your organic garden thrive.

Among the many benefits of growing food *extremely* locally, you’ll be reducing your carbon footprint and eating high-quality, good-for-you food. Plus you’ll never have to make those hard produce decisions at the grocery store again.

GROW DUO will be available for purchase today at a pre-sale price of $199 (before it goes up to its regular price of $249). It will begin shipping earlier in 2018, when the app will also be available. Head on over to GROW to order yours now.

What would you plant first with your GROW DUO? Share with us on Twitter!

(Photos via Hello Grow)