5 Things You Need to Do to Make Your Business Really Take Off

Learn the Rules of Systems. Then Break Those Rules.

You’ve started your business. Things are going along swimmingly, but at some point, you’re going to hit a roadblock. How you deal with that roadblock can be the difference between blasting off as a business or folding and going back to work for someone else. When it comes to figuring out how to tackle a problem, we picked up some tips from a few of the speakers at HustleCon. Firstly, Jack Smith from Vungle got his first $2 million in funding by learning the “rules” of LinkedIn ads and then figuring out how to manipulate the system to get his messages right in front of the person he was seeking funding from. You can read exactly how he did it here. No matter if your goal is to get a job, score a client or reach out to an investor, you need to figure out how not to be one of the hundreds of emails they receive on a weekly basis. You can stand out, but only if you’re willing to break the rules. Smith made it very clear, though, that when you break rules, there are risks involved. You might piss someone off, but that risk might be worth it if the end result is scoring that dream client or partnering with that business that is going to launch you toward success.

On the other hand, sometimes you need to change the rules all together. Jessica Scorpio, the founder of car-share company Getaround, knows exactly how to do this. Her company almost didn’t take off due to laws dealing with insurance coverage around owners of the cars and drivers of the cars and holders of the insurance. Rather than throwing up her hands and quitting, she actually had the laws changed. That’s the type of determination, tenacity and evolutionary mindset you’re going to need to constantly have to make your idea work.

Give Real Founder Equity

This idea that you have is your baby, and you would do anything for it. But since you can’t do everything yourself, you need more hands and more minds that can balance out your skill set — whether that’s a COO, CTO or some other C-level partner. Besides finding that person (or those people) who are going to balance out your skill set, you want them to feel so much passion and feel so invested in the idea that the survival of the business is what keeps them up at night. Likely, they aren’t going to do this for nothing… even if they initially say they will.

Arum Kang, the founder of the dating website Coffee Meets Bagel, is adamant that if you want someone to give it their all, you need to give them real founder equity. She said she sees a lot of CTOs, a few years in, feeling bitter that their cut isn’t quite fair for the amount of work they put in. And while most founders are giving 5% to the C-level execs, Kang challenges that 10% is the more realistic number.

Prioritize SEO

True or false: The product or service that you’re providing is the most important part of your business. True, true and even more absolutely true. If you don’t have a product that works and fulfills the need of someone out there, your popularity and your community of loyal follows won’t really matter (or will drop off once they realize what’s going on). But once you have that product that works, you need to focus on getting it out there. And one way to do that is by building content and focusing on SEO. Tim Chen, founder of NerdWallet, knows this best.

He hacked together his website by copying and pasting code from around the web to do what he needed it to do. Was it perfect? Far from it. But did it work? It did! Does it matter if it works if you don’t have users? Turns out, it doesn’t. To get his name out there, Chen started a pretty serious blog about money matters and really focused on SEO, adding in the right links to posts and generating content that would help people stumble upon his site. The hardest part about this is going to be that you will see that things are broken and need fixing, but if your current goal is to get users, then you need to ignore the fires burning around you and write some content! Around the web, you can find Tim Chen writing not only for NerdWallet’s blog, but for the likes of the Huffington Post, like NBD.

Focus

While it’s tempting to constantly be answering emails or starting one thing and then moving to the next willy nilly, if you do that, you’re never going to accomplish anything. Instead, focus on one task in your day and try to accomplish that and then move on to the next. Andrew Warner, the founder of Mixergy, an interview site for entrepreurs, believes in simple mantras and mala beads. He wears them on a daily basis, and while he’s walking to work or riding the bus, he goes over each bead and states his goal for the day. Whatever it is that helps you focus, make it part of your daily routine and work toward your one goal for the day.

Find the Right PR Firm

If you think online dating is hard, hold on tight. Because finding the right PR agency makes dating look like a walk in the park. You’re going to need someone to help you get the word out. And how you can do that is with a PR firm. Heidi Zak, founder of bra company ThirdLove, gave us a crash course on how to find “the one.”

Firstly, know that even though PR companies say they can cover multiple industries, they truly are only experts in one area. You can’t have that fashion-tech-retail trifecta in one PR company. So what you need to do is figure out which market you really want to make movement in and focus on finding a PR company that specializes in that area.

Secondly, know that most people are not happy with their PR firm. Rather than wasting your time approaching firms, just start asking other entrepreneurs who they use and if they are happy with them. You’ll quickly find that 90% of the people are not happy. If you get a “they’re okay,” that is a green light to reach out and see how you could potentially work with the “okay” firm. The process isn’t going to be fast or easy, but once you find the right one, you can start getting placed in the likes of Fast Company, Forbes, InStyle and The Cut.

Have any other tactics for making your business take off? Give us your tips in the comments below!