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When it comes to beauty, one size does not fit all. The Latinx community is made up of people of every gender, skin tone
, and hair texture
(which is why many have begun using the inclusive phrase as opposed to gendered terms like Latina or Latino). And until recently, having those unique beauty needs
met by the industry was a real challenge. The community has serious spending power, but they’re also the most industrious, with many launching their own beauty brands (in the last five years, businesses owned by Hispanic women jumped 87 percent
, far outpacing Hispanic men and total women-owned businesses). So to celebrate Hispanic Heritage Month, we’re looking to the future by highlighting a number of burgeoning Latinx-founded brands that are bound to shake things up in the beauty aisle. Scroll on to see a sampling!