It鈥檚 still early in the new year, so chances are you鈥檙e getting pretty sick of being bombarded with diet talk all the time. From women鈥檚 magazines and diet programs with celebrity endorsements to taco cleanses (wait, this one actually sounds pretty great), we agree that diet culture is definitely getting out of hand. Who would have thought Lean Cuisine would be at the forefront of changing that culture? The brand has developed the #WeighThis Diet Filter, a Google Chrome plugin that blocks the word 鈥渄iet鈥 from your web surfing. We鈥檙e down.


According to Lean Cuisine, during the month of January, the word diet shows up on TV or the Internet every three seconds. That鈥檚 pretty insane. To fight back, their new plugin literally blocks out the word 鈥渄iet鈥 with a little orange rectangle. So far, more than a million people have downloaded the plugin.

But it鈥檚 not just the online world they鈥檙e worried about they鈥檙e also working on creating a device that you can buy and plug into your TV to mute your sound whenever an ad tries to sneak the word 鈥渄iet鈥 into your living room. It鈥檚 just a prototype now, but hopefully will be available to buy soon.


As an added bonus, every time someone downloads the plugin or buys a TV device, Lean Cuisine will donate to an organization called Girls Leadership. 鈥淲e鈥檙e focusing on what matters,鈥 Lean Cuisine鈥檚 webpage reads.

And while Lean Cuisine might seem like an odd champion for the end of diet culture, the brand is actually making a pretty big shift away from dieting and toward body positivity, promoting healthy, holistic living over weight loss. Sure, it might have been motivated by declining sales, but progress is progress, right?

Would you block the work 鈥渄iet鈥 from your TV and internetting? Tweet us your thoughts at @BritandCo!

(Photos via Getty)