It’s only Wednesday and it’s already been an epic week when it comes to butts (ya, that’s right, we said butts). Both Justin Bieber and John Legend shared their backsides with the Internet and Nicky Hilton tried out a new trend that put her bum on full display. But arguably the best butt news of the week is coming from Levi’s. The legendary denim company has recently announced that they’ve made some major fit changes in their newest collection that will benefit your derrière.
In response to a recent decline in sales, Levi’s took a “global safari” to figure out exactly what was wrong and how they could fix it. According to the New York Times, the company visited cities like Chicago, Shanghai, Hamburg and Stockholm where they interviewed hundreds of women of all different ages, body shapes and ethnicities about their jean preferences. Thier conclusion? Ladies want bigger pockets and more stretch.
Levi’s has taken this feedback and incorporated it into their new 700 series. In addition to making the back pockets larger and adding a “two horse pull” to the waistband, the new Levi’s styles have an amplified stretch factor. Styles 711 to 721 have been updated from 20 percent stretch to 40 percent stretch and the new 710s are now 50 to 90 percent stretch – making them something akin to the cutest pair of jeggings you’ve ever seen.
The 700 series is comprised of six styles, which range from the 710 Super Skinny to the 714 Straight. Five out the six new styles offer a mid-rise, making it more flattering on a wider range of body types. The sixth pair is the 721 High Rise, which features a waistline that sits above the hip bone. We’ve been pretty set in our legging loving ways, but this just might be the thing that makes us love denim again.