Lilly Pulitzer Just Launched an Activewear Line
It looks like you won’t have to wait till April to nab new Lilly Pulitzer. Two months before the iconic resort wear brand releases its massive 250-piece summer collection for Target, it launched its first ever activewear line — the perfect segue into that highly-anticipated beach-ready collaboration — which is now available on lillypulitzer.com.
Called Luxletics, the lean four-piece debut covers the gym-to-Starbucks basics like zippable layers and leggings all designed with classic Lilly twists. Garments are flared and ruched in all the right places to create flattering, feminine silhouettes that feel extremely easygoing. While most pieces come in “Lilly colors” (think: bright sherbet, sky blue and bubble gum pink), the brand’s signature prints are lacking, with only the zip-up sweatshirt (not a hoodie) available in a jumbo pink floral print and an indigo Ikat pattern (to keep Lilly’s tradition alive, you bet those are the pieces we’ll be wearing to the juice bar to camouflage our kale smoothie spills). The black and navy pants are the biggest let down, with the only pop of color found on the inside of the waistline. Sure they may sculpt your curves, but does the sight of them whisk you away to Palm Beach? That’s a big “no.”
Prices for the initial athletic-inspired launch fall in line with the brand’s more casual separates, ranging from $98 to $138. But the website hints that there’s more to come. We’re already dreaming of performance gear that’s pattern-on-pattern-on-pattern, because if any brand can make it happen, it’s Lilly Pulitzer.
What brand are you hoping jumps on the activewear trend next? Tell us in the comments below.