While brick and mortar stores are struggling to stay current, online retailers like Amazon have become go-tos for quick, convenient, and most importantly, affordable shopping. But it feels like the tides might be turning a bit for one iconic department store.

Lord & Taylor has introduced a price-matching policy for everything they have in stock. *This is not a drill.* If a customer sees a lower price for an item at any department store in the US or on Amazon that Lord & Taylor also sells, the store will match the price. This even goes for promotional pricing! They鈥檙e also applying the price match to Lord & Taylor online deals for in-store products.

There is a catch, however: A Lord & Taylor rep told Refinery29, 鈥淭he advertised item, which can be a competitor鈥檚 regular or promotional price, must be in-stock at the competitor and identical to the Lord & Taylor item, including color and size.鈥 So, unfortunately, you can鈥檛 find an old, sold-out clearance item and use that as a price match.

A woman checks her phone on a busy street

More good news is you don鈥檛 have to present the proof in-store (but you can). All you have to do is call customer service or speak to an in-store associate and provide proof of the competitor price. This can be via a link to the item or marketing material that advertises the price. The associate or customer service rep will verify the lower price for the match. For Lord & Taylor items that have a better price online, contact a store associate for a same-day price match.

Plus, customers who participate in the price-match offer in-store will actually receive a rose and thank you note in appreciation of their continued loyalty at all Lord & Taylor stores. We鈥檙e totally on board for this gesture of customer appreciation, so be sure to take advantage!

Are you excited about the Lord & Taylor price match news? Tell us what you think @BritandCo!

(h/t Refinery29; photos via Drew Angerer, Cindy Ord/Getty)